Working on a 2D animated advert for Guinness World Records was a truly exciting and prestigious project for Cass Productions. Guinness World Records is one of the most well-known and iconic brands worldwide, recognized by millions of people across the globe. Their books have been read by over 150 million people in more than 100 countries, making their brand synonymous with extraordinary achievements and remarkable human stories.
Our role was to bring this incredible legacy to life through a 2D animated advert, combining creativity, storytelling, and technical expertise to produce an engaging and versatile advert. We were privileged to work closely with footage provided by real record breakers themselves. This authentic footage added a powerful narrative element to the animation, helping us showcase genuine moments of achievement and excitement.
To complement this footage, we collaborated with the talented artist Rod Hunt, whose unique animated artwork style added a dynamic and visually captivating layer to the advert. Alongside Rod’s artistic contributions, our in-house animation team crafted special character designs to bring the story to life. These characters helped create a connection with the audience, making the advert memorable and relatable.
One of the key deliverables of the project was a fully adaptable package of animation files. We created a flexible template that allowed Guinness World Records to customise the advert easily. This meant the advert could be translated into different languages and used in various international markets without losing its creative impact. The ability to adapt and localise content is vital for a global brand like Guinness World Records, and we are proud to have delivered a solution that meets those needs.
At Cass Productions, we bring over 15 years of experience producing high-quality animations from our Hampshire base. Our team has developed expertise in a wide range of animation styles, from traditional 2D and character animation to more experimental and hybrid forms. This versatility enables us to tailor each project to our client’s unique goals, whether it’s for marketing, internal communications, educational content, or brand storytelling.
The Guinness World Records advert is a perfect example of how animation can amplify a brand’s message and reach. By combining live-action footage with creative animation, we created a visually engaging and emotionally resonant video that highlights the excitement and pride of record-breaking moments.
Throughout the years, we have helped numerous clients across different industries communicate their messages effectively through video and animation. We understand that every project requires a custom approach, and that’s why we work closely with our clients to fully grasp their objectives and audience. Our goal is always to produce animations that not only look fantastic but also deliver measurable results.
If you’re looking to create a 2D animated advert or any kind of animated content, whether for a global campaign or a niche market, our experienced team at Cass Productions can help from our office in Southampton, Hampshire. From concept development and storyboard creation to final animation and delivery, we manage every stage of the process to ensure the highest quality output.
With technology advancing rapidly, animation continues to be one of the most effective tools for storytelling, marketing, and education. The ability to capture attention, simplify complex ideas, and evoke emotions makes animation a powerful asset in any brand’s communication strategy.
To discuss your next animation project or to learn more about how we can support your creative needs, get in touch with Cass Productions today. Based in Hampshire, we work with clients across the UK and internationally, providing tailored, innovative video production solutions designed to make your brand stand out.
To see more of our 2D animated adverts that reached Hampshire and the UK see our portfolio here