Bringing Innovation to Life Through Animated Explainers: UKRI Technology Missions Fund
Cass Productions was proud to collaborate with UK Research and Innovation (UKRI) to produce a high-impact animated explainer for the Technology Missions Fund, a major UK initiative aimed at driving breakthroughs in emerging technologies. These include intelligence (AI), engineering biology, future telecommunications and quantum technologies, sectors that will shape the future of society and the economy.
The primary objective of the animation was to clearly communicate the fund’s strategic importance in addressing global challenges, such as climate change, healthcare and infrastructure, while helping to position the UK as a global leader in innovation. The animated explainer serves as a key tool for engaging stakeholders, the public and policy-makers with the potential of UKRI’s investments.
Turning complex into clarity
The Technology Missions Fund supports bold, forward-thinking projects that aim to deliver real-world impact. But communicating its significance to diverse audiences, from researchers to the general public, meant finding a balance between technical depth and public accessibility. That’s where we came in.
Our team at Cass Productions focused on translating complex, abstract topics into clear, compelling visual storytelling. We worked closely with UKRI to identify a set of practical examples that would demonstrate the fund’s reach and impact, from sustainable packaging innovations and next-generation therapeutics to ultra-fast wireless networks and smarter public transport systems.
These tangible use cases allowed us to build a narrative that was both informative and engaging, showing not just what these technologies are, but how they’re improving lives, creating jobs and supporting economic growth in the UK.
Designing for Engagement
The visual language of the animation was carefully crafted to reflect UKRI’s brand values: forward-thinking, inclusive and impactful. Using vibrant, detail-rich illustrations and fluid motion graphics, we created a dynamic, futuristic feel that aligned with the themes of cutting-edge science and technology.
We paid special attention to pacing, colour palettes and transitions to maintain viewer interest and reinforce key messages. The script was written to be concise, clear and action-oriented, ensuring the animation would resonate with both technical and non-technical audiences.
Through this highly visual and accessible format, we helped UKRI highlight how the fund not only fosters innovation but also contributes to national resilience, competitiveness and long-term prosperity.
Driving Curiosity and Awareness
Beyond simply informing, the animation was designed to spark curiosity. It invites viewers to explore the possibilities of the future, one shaped by UK-led breakthroughs in science and technology. By showing how these technologies intersect with everyday life, the video underscores the value of investment in innovation and encourages wider public and stakeholder engagement.
Whether viewed by researchers, government partners, or the general public, the animation successfully brings to life the mission and impact of the Technology Missions Fund.
A Strategic Communication Tool
Animations like this serve as powerful tools in communicating complex policies and initiatives. For UKRI, it wasn’t just about promoting a funding stream, it was about building awareness, increasing trust and demonstrating accountability. The final product has been used across digital platforms, stakeholder presentations and social media channels to great effect.
This project reflects Cass Productions’ ability to take challenging, high-level subject matter and transform it into visually engaging, easy-to-understand narratives. It’s a great example of how animated content can bridge the gap between scientific ambition and public understanding in both Hampshire and across the UK.
Our Services Include:
- Animated explainer videos
- Global challenges
- Encourage engagement
- Innovation filming across Hampshire and beyond
Let’s bring your innovation story to life through an animated explainer video.
If you’re a public body, funder, or research institution looking to make complex topics accessible and engaging, we’d love to help.