Captivating Animated Explainer Videos That Bring Information to Life
Presenting information in an entertaining and engaging way ensures that your audience stays interested and crucially, that they come back for more. One of the most effective tools for achieving this is the animated explainer video. With animation, you’re not bound by the constraints of reality. Instead, you can transport viewers into imaginative, stylised environments where complex ideas become simple, clear, and memorable.
At Cass Productions, we specialise in creating high-quality animated explainer videos that help organisations communicate everything from startup essentials to advanced scientific concepts. Our animations are designed to be visually appealing, emotionally engaging, and highly informative.
Why Use an Animated Explainer Video?
An animated explainer video is a short-form video that uses animation to illustrate a concept, product, or service. These videos are particularly effective because they:
Grab attention quickly on social media and websites
Simplify complex or abstract information
Appeal to a wide range of audiences
Boost viewer retention and engagement
Are versatile and easy to repurpose across digital platforms
Animation allows for total creative freedom, whether you want to use charming characters, slick motion graphics, or a minimal text-based design. This versatility makes animated explainers a perfect fit for everything from corporate training to public awareness campaigns and educational content.
Case Study: Innovate UK’s Essentials Series
One of our most successful animated explainer video projects is the ‘Essentials’ series for Innovate UK. This series offers practical advice for startup companies, covering crucial topics such as pitching to investors, recruitment strategies, and cyber security best practices.
By using animation, we were able to present professional business content in a friendly and accessible way. The series has performed exceptionally well, gaining over 560,000 views on YouTube and widespread engagement across LinkedIn, Twitter, and other social media platforms.
The videos not only educate but also build trust, helping Innovate UK extend its reach and connect with early-stage entrepreneurs in a meaningful way.
In-House Animation Experts at Cass Productions
At Cass Productions, we’re proud to have a talented in-house team of animators who bring a wide range of creative skills to every project. Our animation services include:
2D animation and motion graphics
3D animation for added depth and realism
Character design and illustration
Animated infographics
Mixed-media animation combining live-action and animated elements
Custom scripts and storyboarding for a seamless narrative
We tailor each animated explainer video to your specific goals, audience, and brand identity. Whether your tone is playful, professional, educational, or inspirational, we can match it with the right visual style and pacing.
Proven Impact Across Sectors
Our animations are not only creatively strong, they’re also highly adaptable. Videos produced by Cass Productions have been featured in a wide variety of settings, including:
Exhibitions at museums and galleries
BBC Bitesize educational content
Public events, such as the naming ceremony for the RRS Sir David Attenborough
Corporate websites, internal communications, and marketing campaigns
We’ve delivered impactful animated explainer videos for clients including UKRI, General Electric, Citizens Advice, Panavision, LEE Filters, Hampshire Cultural Trust, Leicester Museum, and Southampton City Council.
No matter your industry or budget, we’ll help you craft an animated video that delivers your message clearly and creatively.
Ready to Create Your Own Animated Explainer Video?
Whether you’re looking to produce a promotional video for your business, an instructional video for your staff, or animated content for an exhibition or online learning platform, Cass Productions is here to help. Our team will guide you through every step of the process, from concept development and scripting to animation and final delivery.
Let us help you turn complex ideas into engaging stories that inform, educate, and inspire your audience.
Contact us today to get started on your own custom animated explainer video.