Animated Training Videos for the Service Industry – A Collaboration with Fizz Experience
At Cass Productions, we specialise in producing animated training videos for the service industry that are informative, inclusive, and visually engaging. One of our standout projects in this space was a successful collaboration with Fizz Experience, a leading experiential marketing company with over 30 years of industry expertise.
Fizz works with major consumer brands such as Costco, Marks & Spencer, and Britvic. They approached us looking for a fresh, modern way to train their client-facing teams, one that would deliver consistency, efficiency, and a strong brand message across locations.
Together, we set out to create a series of animated training guides that reflected real-world service scenarios, reinforced company values, and made critical information easy to understand and apply.
Why Use Animated Training Videos in the Service Industry?
The service industry is fast-paced, people-driven, and highly reliant on clarity and consistency. Staff must often make quick decisions, adapt to changing situations, and maintain a high level of professionalism under pressure.
Traditional training methods, such as printed manuals or in-person sessions, can be time-consuming, inconsistent, or quickly outdated. This is where animated training videos for the service industry offer a host of advantages:
Scalable: Deploy the same training across multiple locations and teams
Visually engaging: Supports knowledge retention through storytelling and motion
Customisable: Adaptable to different roles, departments, and brand requirements
Cost-effective: Reduce the need for repeated live training sessions
Easily updated: Modify content quickly when processes or policies change
Accessible: Optimised for desktop, mobile, and Learning Management Systems (LMS)
Whether used during onboarding or as part of ongoing development, these videos help staff absorb key information faster and more effectively.
Our Creative Process
From day one, we worked closely with the Fizz Experience team to ensure every element of the training content was grounded in authentic service scenarios.
We managed the entire production process, from concept to delivery:
Scripting: Developed concise, brand-aligned scripts written in the tone used by real team members
Character design: Diverse, inclusive characters that reflect the modern workforce
Scene design: Realistic uniforms, store environments, and product interactions
Voiceovers: Professionally cast to reflect a range of accents, tones, and personalities
Animation: Clean, modern 2D motion graphics using split-screen storytelling and visual metaphors
Editing and delivery: Formats optimised for internal training platforms, with clear audio, subtitles, and mobile compatibility
By combining realism with creative design, we delivered content that was both practical and engaging.
Realism Meets Creativity
The training videos focused on the day-to-day challenges staff might face, handling difficult customer queries, working collaboratively, maintaining professionalism under pressure, and representing the brand with confidence.
One of the most effective techniques we used was split-screen storytelling. This allowed us to show “right vs. wrong” approaches side by side, helping learners visually understand best practices and common mistakes in context.
We also incorporated visual metaphors, such as scaling weights, timed actions, and layered thought bubbles, to communicate more abstract ideas like communication tone, emotional intelligence, and stress management.
These design choices made complex ideas feel intuitive, turning passive instruction into active learning.
Client Feedback
“I just wanted to say thank you again to Cass. From start to finish, every interaction with your team has been enjoyable. Being new to this process—I’ve felt so comfortable and supported. Your patience was really appreciated! I hope we get the opportunity to work together again soon.”
— Rebecca Potter, Marketing Manager, Fizz Experience
This feedback reflects the experience we aim to deliver on every project: clear communication, creative collaboration, and a final product that exceeds expectations.
Learn More About Our Work
At Cass Productions, we are passionate about creating animated training videos that make learning more accessible, engaging, and effective. Our experience spans industries, from retail and hospitality to education and public sector training across Hampshire and the UK.
View more training and explainer video projects in our Portfolio.
Learn more about Fizz Experience, our valued collaborators on this project.
If you’re ready to modernise your training strategy and connect with staff through creative, on-brand content, we’d love to help from our office in Southampton, Hampshire