We produced this charity promo film for Southampton based arts charity Artswork (artswork.org.uk). They are on a mission to empower young minds through creativity, and our team took the lead in crafting a highly creative and impactful promotional video to kickstart their new nationwide outreach initiative. Drawing inspiration from their compelling tagline, ‘Imagine If,’ we developed an in-house script and concept featuring an innovative split-screen effect. This visual journey seamlessly transitions from a world without access to the arts to one where Artswork unlocks the boundless possibilities of creativity.
The success of this project hinged on meticulous planning and high-quality execution. Our producer, filming, and editing teams collaborated closely from the outset, generating storyboards and test shots to ensure the seamless portrayal of each scene’s split-screen magic.
Our end-to-end involvement in this venture included production, scripting, direction, casting, voice-over recording, filming, and editing.
‘Cass Productions worked with Artswork this year to produce some fantastic short social videos and a longer film to promote and explain how Artswork empowers young people through creativity. From start to finish, the Cass team were a joy to work with. They really listened to our brief, were extremely responsive to feedback and produced fantastic results within a pacey timeframe and for a reasonable budget. They came up with what you always hope for from a creative brief – something way better than you could ever have imagined. They were brilliant problem solvers and the end results were fantastic – inspiring and communicative without being literal or ‘ordinary’. I would wholeheartedly recommend working with Cass Productions!’
Louise Govier, CEO Artswork