Assistive Technology Video Production That Champions Innovation and Accessibility
At Cass Productions, we understand the power of storytelling in the world of innovation. Nowhere is this more evident than in the growing field of assistive technology, where human-centred product design is improving the lives of people living with disabilities. Our expertise in assistive technology video production allows us to bring these transformative technologies to life through high-impact, inclusive, and engaging visual content.
With the assistive technology sector growing rapidly, it’s crucial for companies to effectively communicate the benefits of their innovations, not just to investors and regulators, but to end-users as well. Video content offers a unique and highly effective way to showcase accessibility products in action, explain their features, and share the stories behind their development.
Showcasing Loopwheels’ Game-Changing Design
One of our recent projects involved working with Loopwheels, a company that has literally reinvented the wheel. Their revolutionary wheelchair design features wheels with built-in suspension, providing a smoother and more comfortable ride, even over uneven terrain and off-road environments. This product is a prime example of how assistive technology can enhance both mobility and quality of life.
Our goal was to create a compelling assistive technology case study video that demonstrated the practical advantages of Loopwheels in a real-world setting. To do this, we took the production out of the studio and into a country park, where the natural landscape offered the perfect environment to test and showcase the product.
Using drone cinematography, we captured sweeping aerial views of the terrain while highlighting how the wheelchair handled the various conditions. The visuals not only conveyed the performance of the product, but also the sense of freedom and independence it can offer users.
An Inclusive, Sensitive Approach to Filming
We worked closely with the wheelchair users involved in the shoot, ensuring they were comfortable, confident, and accurately represented throughout the filming process. Inclusion, dignity, and authenticity are at the heart of our assistive technology video production approach. We believe the most powerful stories come directly from the people who use and benefit from the technology being featured.
By collaborating with product users and the development team, we ensured that the final video reflected both the functionality of the Loopwheels design and its emotional impact on everyday lives.
Why Video Is Essential for Assistive Tech Brands
Video is a powerful tool in the assistive tech sector because it allows audiences to:
See how a product works in real-life scenarios
Understand its benefits from the user’s point of view
Build emotional connections with the brand and its mission
Encourage investment, support, and adoption through clear communication
Whether you’re preparing for a product launch, seeking funding, or aiming to raise public awareness, assistive technology video production is one of the most effective ways to reach and inspire your target audience.
Why Work with Cass Productions?
At Cass Productions, we offer a complete, end-to-end video production service tailored to the needs of innovators in the assistive technology space. Our in-house team of directors, videographers, editors, and animators has extensive experience in producing accessible, human-centred stories that make an impact.
Our services include:
Concept development and scripting
On-location filming, including drone and interview footage
Sensitive and inclusive participant engagement
Full post-production, including editing, sound, graphics, and subtitles
Fast delivery tailored to your deadlines
We’ve worked with leading organisations across the innovation and public sectors, including Innovate UK, NERC, UKRI, and forward-thinking companies creating products that change lives.
Bring Your Assistive Technology to Life on Screen
If you’re an organisation working in the field of accessibility, mobility, or assistive product design, our assistive technology video production services can help you showcase your innovations clearly and compellingly. We help you communicate not only what your product does, but why it matters.
Get in touch today to find out how we can create a powerful video that tells your story, reaches the right audiences, and supports your mission to build a more inclusive future.