At Cass Productions, we take pride in working on a wide range of public-sector films and case study videos that celebrate the real impact of business support across the UK. One such client is the British Business Bank, with whom we’ve collaborated on numerous case studies to creatively showcase the inspiring journeys of small businesses that have benefitted from their programmes.
Among the many standout stories we’ve had the privilege to tell, one that remains a firm favourite is our case study on Finnegan’s Whiskers, a unique and charming cat café located in the heart of Sudbury.
A Perfect Blend of Community and Creativity
Finnegan’s Whiskers is far more than just a place to enjoy a cup of coffee with feline company. The café offers a warm, welcoming environment where people of all ages can relax, connect and unwind. It quickly became clear during filming that the business had tapped into something special: a blend of emotional wellbeing, social engagement and small business innovation.
Our case study aimed to bring this atmosphere to life, while also highlighting the British Business Bank’s Start Up Loans Programme and the role it played in turning the owner’s dream into a sustainable, thriving business. With financial backing and expert support, the founder was able to launch and scale the café, creating not only a viable business but a valued community hub.
Crafting a Story That Connects
We approached this project with the goal of capturing both the heart and the uniqueness of Finnegan’s Whiskers. From the carefully designed interior to the relaxed vibe and, of course, the café’s star residents, the cats, we wanted viewers to feel the charm that makes this business so special.
The video focused on several key elements:
The café’s innovative concept and how it fills a unique niche in the market
The strong sense of community it fosters
The impact of business support from the British Business Bank in turning ideas into action
By focusing on these themes, we created a narrative that was both uplifting and informative, showing what’s possible when passion is combined with the right support.
Amplifying Reach Through Social Media
To ensure this inspiring story reaches as many people as possible we created a series of social media edits in multiple formats, tailored specifically for platforms like Instagram, Facebook, LinkedIn and YouTube. These bite-sized versions featured engaging visuals, upbeat music and a light-hearted tone that reflected the café’s personality.
Each video was designed to be highly shareable and easily digestible, helping Finnegan’s Whiskers expand its online visibility while also highlighting the value of the Start Up Loans Programme. This multi-platform strategy significantly boosted audience engagement and demonstrated how video content can extend far beyond a single feature film.
Celebrating Entrepreneurial Spirit
This project is part of our wider mission at Cass Productions: to champion small business success stories through impactful video. Entrepreneurs like the team behind Finnegan’s Whiskers exemplify the creativity and resilience needed to launch a business in today’s economy.
Our work with the British Business Bank continues to shed light on how vital support mechanisms empower small businesses to not only survive, but thrive. Through compelling storytelling, cinematic visuals and a deep understanding of brand identity, we create content that informs, inspires and drives action.
Video That Makes a Difference
Whether you’re a start-up looking for exposure, a public-sector body wanting to highlight impact, or a business support organisation with stories to tell, we can help bring those stories to life.
Our Services Include:
- Case Study Video Production – UK Wide
- Small Business Promotional Videos
- Video for Public-Sector Organisations
- Social Media Video Content Creation
- Start-Up and SME Video Solutions