Case Study Video Production for Start Up Loans
Cass Productions created this case study video production for the Start Up Loans Company, telling the story of Dryad, a women’s outdoor sportswear business based in Brecon, Wales.
Combining founder interviews, observational footage, aerial filming and professional photography, the project explores Dryad’s journey, its community-focused approach and the role Start Up Loans funding played in supporting the business.
The production formed part of our long-running work creating business case studies that demonstrate the real-world impact of finance and support programmes.
PROJECT HIGHLIGHTS
Start Up Loans
Commissioning client
Brecon, Wales
Location filming
Film + photography
Multiple assets from one shoot
Multi-platform delivery
Social-ready formats
Telling the story behind the business
Founded in 2019, Dryad is a women’s outdoor sportswear brand with a strong focus on community and encouraging women’s participation in sport.
Our brief was to tell the story behind the business while showing how Start Up Loans funding had supported its development. Founder interviews provided the narrative, supported by footage of the products, the people behind the company and the landscape in which the brand operates.
Filming on location in Wales
Filming in and around Brecon gave us the opportunity to show Dryad’s products in an environment that felt authentic to the brand.
Alongside interviews with the founders, we captured product testing, behind-the-scenes activity and detailed B-roll, with aerial filming providing wider views of the Welsh landscape.
This combination gave the edit a strong sense of place while keeping the people and story at its heart.
Film and photography from one production
Alongside the film, we produced a library of professional photography for marketing and press use.
Capturing video and stills during the same production gave the client a consistent bank of visual content while making efficient use of the location, contributors and filming day.
Content designed for multiple plaforms
The main case study was supported by additional versions in different aspect ratios, allowing the content to be used across social and digital channels.
Planning these outputs from the beginning meant the footage could work beyond a single film and provide greater value from the original production.
Dryad is one of many businesses we’ve featured through our long-running work with the British Business Bank and Start Up Loans, creating films that put real people and businesses at the centre of the story.
Planning a case study film?
We create case study films that combine genuine interviews with strong visual storytelling, helping organisations demonstrate their impact through the experiences of real people and businesses.