Charity Promo Film Production for Artswork’s ‘Imagine If’ Campaign Hampshire
At Cass Productions, we specialise in charity promo film production that tells meaningful stories, stirs emotion, and drives real engagement. One of our most rewarding and creatively fulfilling projects to date was producing a flagship promotional film for Artswork, a Southampton-based arts charity committed to empowering young minds through creativity.
After successfully winning the commission, our team collaborated closely with Artswork to deliver a film that would serve as the centrepiece of their nationwide outreach initiative, titled Imagine If. The goal? To raise awareness about the transformative role that creativity plays in the lives of young people, particularly those from underserved or disadvantaged communities.
What Makes This Promo Film Unique?
The concept for the film was inspired by Artswork’s powerful campaign tagline: “Imagine If”. This simple but evocative phrase became the cornerstone of our creative direction. We designed a visually striking narrative built around a split-screen concept, which offered a compelling way to contrast two realities:
One in which young people lack access to arts education and creative spaces
Another where, thanks to Artswork, they can thrive, express themselves, and unlock their full potential
This dual-vision storytelling method made the impact of Artswork’s work instantly relatable and visually engaging. It also offered viewers a clear, emotional understanding of the stakes involved. The juxtaposition was more than a visual technique—it was a strategic storytelling tool that invited viewers to reflect, compare, and imagine what is truly possible.
Full-Service Charity Promo Film Production
Our team managed the entire film production process, delivering a seamless and integrated creative service. This included:
Scriptwriting and storyboarding – collaborating with the client to develop a strong narrative arc
Casting and direction – ensuring authenticity and emotional resonance
Filming and post-production – capturing real moments in high-quality formats
Voice-over recording – selecting the right tone to match the campaign’s message
Motion graphics and editing – using subtle visual effects to enhance the story without distraction
The final film combined real-world footage with stylised elements to reinforce Artswork’s branding and goals. We focused on clean transitions, dynamic cuts, and emotionally aligned sound design to create a seamless and compelling viewing experience.
The Power of Purpose-Driven Storytelling
Charity promo film production is more than just technical execution, it’s storytelling with purpose. For this project, we wanted the audience to not only understand what Artswork does, but to feel its importance.
By placing young people and their voices at the centre of the film, we helped Artswork resonate with a wide array of stakeholders, funders, educators, youth advocates, and local authorities.
To support the narrative, we paid particular attention to:
Cinematic lighting and naturalistic camera work
A carefully curated soundscape to match the film’s emotional highs and lows
Consistent visual motifs that echoed Artswork’s campaign identity
Our team also ensured accessibility by including subtitle options and adaptable formats for use at live events, online platforms, and social media.
Client Feedback
“Cass Productions worked with Artswork this year to produce some fantastic short social videos and a longer film to promote and explain how Artswork empowers young people through creativity. From start to finish, the Cass team were a joy to work with. They really listened to our brief, were extremely responsive to feedback and produced fantastic results within a pacey timeframe and for a reasonable budget.”
— Louise Govier, CEO, Artswork
This testimonial underscores our ability to deliver content that is both emotionally engaging and strategically effective, exactly what today’s charities need.
Designed for Digital Reach and Engagement
To maximise reach across platforms, we also delivered a suite of short-form social edits tailored for Instagram, Twitter, and Facebook and TikTok. Each video retained the campaign’s style and message while being optimised for mobile viewing and social performance.
This multi-format strategy enabled Artswork to:
Target different audience segments
Reinforce campaign messaging in bite-sized formats
Increase engagement across digital channels
From long-form hero content to scroll-stopping short edits, the campaign assets were crafted for versatility and longevity.
Learn More and Explore Our Work
Looking for more impactful charity promo film production for your next Hampshire campaign?
Explore our portfolio to see how we help non-profits, arts organisations, and social impact campaigns connect with audiences through powerful video content across Hampshire and the UK.
Learn more about Artswork, based in Southampton, Hampshire and their vital youth-focused arts initiatives at https://artswork.org.uk/