Campaign Film Zero Plastic Waste

Campaign Film - Zero Plastic Waste

Creating Impactful Environmental Science Videos for NERC

We had the privilege of producing an environmental science video for the Natural Environment Research Council (NERC), the UK’s leading agency for funding and advancing environmental research. This video was created as part of a wider campaign to highlight NERC’s important work on plastics and the environment. The goal was to raise awareness of the role that research plays in addressing global environmental challenges, using storytelling and strong visuals to make scientific insights accessible and engaging.

A Creative Approach to Science Communication

This environmental science video is part of a broader series we produced for NERC, which also included a film focused on Green Infrastructure, you can view that here. Each film in the series was developed to support NERC’s broader communication strategy and was designed for use at live events, online platforms, and across social media.

We developed the creative concept in close collaboration with NERC’s communications team. Our approach included:

  • Interviews with leading scientists and researchers

  • Drone footage capturing environmental settings

  • B-roll to add context and visual interest

  • Mixed-media animation to visualise complex data and research outcomes

The result was a suite of dynamic, high-quality videos that effectively communicated the importance and real-world impact of NERC’s funded research.

Delivering Science Through Video

Environmental science often involves highly technical research and long-term data collection. Our goal with every environmental science video is to make that content understandable, relevant, and visually compelling for a broader audience, whether that’s policymakers, students, the media, or the general public.

By using a combination of live-action footage, interviews, and creative animation, we ensured the final videos were not only informative but also emotionally engaging. This approach helped boost visibility and impact across multiple platforms, including Twitter, Instagram, LinkedIn, and at in-person science events and exhibitions.

Here’s what Sylvie Kruiniger, Communications Project Manager at NERC, had to say:

“The Cass team are extremely professional and highly creative. They always make sure they fully understand the brief and work flexibly to create beautiful content, often to tight timescales. I’ve been really impressed and would like to work with them on future projects.”

Video Content for NERC’s Impact Awards

Building on the success of the initial campaign, NERC also asked us to create a new set of environmental science videos for their annual Impact Awards. These awards recognise individuals and teams whose research has had measurable effects on the environment, economy, or society.

We produced profile films for each award finalist, combining documentary-style storytelling with creative visuals to showcase the depth and reach of their work. These videos were used during the awards ceremony and across digital channels to celebrate research achievements and inspire future scientists.

Why Environmental Science Videos Matter

Today more than ever, science communication needs to cut through the noise. A well-crafted environmental science video allows organisations like NERC to present evidence-based research in ways that are easy to understand, emotionally resonant, and widely shareable.

Benefits include:

  • Simplifying complex environmental topics

  • Reaching wider audiences through social media

  • Supporting grant applications and policy discussions

  • Enhancing science education and public engagement

  • Demonstrating accountability for public funding

As environmental challenges like climate change, plastic pollution, and biodiversity loss grow increasingly urgent, visual storytelling is becoming an essential part of the solution.

Your Partner in Environmental Science Video Production

With deep experience producing science-focused video content, our team understands how to bridge the gap between complex research and public engagement. Whether you need a single explainer video or a series of campaign assets, we can help you bring your message to life.

Get in touch today to learn more about our environmental science video services and how we can support your next project with creative, impactful storytelling.

CLIENT

NERC

TASK

Digital Campaign