Capturing the energy, innovation and community of a major London exhibition
Cass Productions provided event video production for Plant Based World Europe, capturing the energy of the London exhibition through interviews, demonstrations, talks, awards and atmospheric event footage.
Our brief was to create engaging content that went beyond simply documenting the event. The films needed to capture the scale and atmosphere of the show, showcase exhibitors and speakers, and provide the organisers with content they could use to promote future events across digital and social channels.
PROJECT HIGHLIGHTS
London event
Multi-day exhibition filming
Multiple outputs
Main film + social cutdowns
Fast-moving production
Interviews, demos, talks & awards
Multi-platform delivery
Web, social & digital advertising
Capturing a busy live event
Filming a large, fast-moving exhibition requires careful planning while remaining flexible enough to respond to what’s happening throughout the day.
Our crew captured activity across Plant Based World Europe, including exhibitor showcases, live cooking demonstrations, attendee interactions, panel discussions, keynote sessions, the Future Food Awards and startup pitch sessions.
Alongside the scheduled activity, we captured atmospheric footage throughout the exhibition to communicate the scale, energy and character of the event.
Event filming designed for the edit
We combined interviews with dynamic event coverage, using cinema cameras, stabilised camera movement and detailed B-roll to build a varied library of footage.
Capturing everything from wide shots of the exhibition floor to individual products, branding and interactions gave our editors the flexibility to create both a comprehensive highlights film and shorter, faster-paced content for social media.
Creating content beyond the event
The footage was developed into multiple assets, giving the organisers content that could continue working beyond the exhibition itself.
Main event highlights film
2–3 minute overview of the event
Social edits
Short-form content for Instagram and LinkedIn
Digital advertising
Cutdowns for YouTube pre-roll and sponsored campaigns
Accessible delivery
Subtitled versions and platform-appropriate aspect ratios
Content with a life beyond the event
The finished content gave Plant Based World Europe a bank of promotional material that could be used beyond the event itself, including films for future event promotion, social media and digital campaigns.
By planning the filming around multiple outputs from the outset, a single event shoot could generate content for different audiences, platforms and stages of the organisers’ marketing activity.
Planning an event film?
From conferences and exhibitions to awards, launches and industry events, we create event films that capture what happened while providing organisations with useful content for future marketing and communications.