LEE Filters - Promotional Video
LEE Filters asked us to produce a series of product videos for their new LEE100 filter holder system. Designed by photographers, for photographers, it combines all the best aspects of their previous products with a number of clever new features that are designed to make the experience of using filters quicker and more intuitive than ever. We collaborated with the LEE Filters marketing team to ensure that the messaging and instruction was clear and on brand. The studio footage was shot on an Arri Alexa Mini and edited using Adobe Premiere and After Effects.
Find out more about the holder here: http://www.lee100holder.com/
LEE Filters has, since its inception in 1978, been assured of its position as the benchmark in camera filters – its status backed up by the many photographers worldwide who continue to recommend its products for both film and digital photography. It has a long-established history of supplying filters to the film, television and theatre lighting markets, where the demands are stringent and exacting, gives LEE Filters the freedom to apply the same principles to its photographic products. http://www.leefilters.com/