Animated Onboarding Video for Proceed Solutions – Bringing Commercial Cleaning to Life
Proceed Solutions are a specialist commercial cleaning company based in Hampshire, known for delivering sector-leading service levels that clearly differentiate them from their competitors. Their focus on quality, consistency and people-led service has helped them build strong, long-term relationships across multiple sectors. When Proceed Solutions approached us to create an animated onboarding video to support their client onboarding process, we were delighted to collaborate on a project that combined clear communication with creative storytelling.
The brief was to produce an animation that would help the Proceed Solutions team explain what makes their approach different, particularly during early conversations with prospective clients. The animation needed to be engaging, easy to understand and memorable, while also reinforcing the professionalism and reliability of the brand. It was designed to work as a versatile sales and onboarding tool that could be shared digitally, used in presentations, or embedded on their website.
Developing the ‘Everyday Superhero’ Concept
From the outset, we worked closely with Proceed Solutions to develop a creative concept that would resonate with their audience. Together, we landed on the idea of the “everyday superhero”, a metaphor that celebrates the often unseen but essential work carried out by professional cleaning teams. This concept highlights how cleaning operatives quietly keep workplaces safe, hygienic and functional, allowing businesses to operate smoothly behind the scenes.
The superhero narrative provided a strong creative hook while remaining grounded and relatable. Rather than exaggerating or over-stylising the role, the animation reframes everyday cleaning tasks as acts of professionalism, responsibility and care. This approach helped Proceed Solutions communicate pride in their workforce and the value they bring to client environments, without losing authenticity.
Leading the Project from Concept to Completion
We led the project from initial concept development through to final delivery, managing every stage of production in-house. This included creative development, script refinement, visual design, animation production and final delivery of the finished film.
Our in-house animation team is experienced in working across a wide range of animation styles, allowing us to tailor the visual approach to suit Proceed Solutions’ brand and messaging. For this project, we focused on a clean, friendly style that balanced professionalism with warmth. Character design, colour palette and motion were all carefully considered to ensure the animation felt approachable while still aligning with a commercial services brand.
Having everything managed internally allowed for close collaboration, efficient feedback loops and a smooth production process. It also meant we could respond quickly to input from the Proceed Solutions team and refine the animation as it developed.
Clear Communication Through Animation
One of the key advantages of animation is its ability to simplify complex or abstract ideas. In this case, the animation helps explain:
- How Proceed Solutions supports its clients
- What sets their service apart from competitors
- The professionalism and reliability of their teams
- The importance of cleaning as a critical business service
By presenting this information visually, the animation removes barriers to understanding and helps prospective clients quickly grasp the benefits of working with Proceed Solutions. The format also ensures consistency, every viewer receives the same clear, well-structured message. You can see more examples of how we use animation to explain complex services in our animation portfolio.
A Tool for Onboarding and Business Development
The finished animation now acts as an effective onboarding video for the Proceed Solutions team. It supports client onboarding by setting expectations early and clearly communicating values, processes and service standards. As a business development tool, it helps spark conversations, reinforce key messages and leave a lasting impression with potential clients.
Because the animation is digital and easily shareable, it can be used across multiple touchpoints, from sales meetings and proposals to email campaigns and website content. This versatility maximises its value long after initial delivery.
Delivering Smooth, Well-Managed Productions
Alongside creative execution, our production team ensured the project ran smoothly from start to finish. Clear timelines, structured feedback stages and proactive communication helped keep the project on track and stress-free for the client.
This combination of creative thinking and reliable delivery is central to how we work. Whether producing animation, film or mixed-media projects, our aim is always to deliver work that is both visually strong and strategically effective.
A Strong Collaboration
This animation reflects a successful collaboration between Cass Productions and Proceed Solutions. By working closely together and developing a shared creative vision, we produced a film that not only supports business growth but also celebrates the people at the heart of the service. As an animated onboarding video, the film continues to deliver value long after launch by supporting consistent, professional client instructions.