Plant-Based Event Video – Capturing the Energy of Plant Based World Europe
At Cass Productions, we specialise in creating visually striking, emotionally compelling video content for live events, and our recent work for Plant Based World Europe is a perfect example of our approach in action. As a leading event video production company, we understand how to capture not just what happens on stage, but the energy, atmosphere, and deeped message behind the event.
Held anually in the heart of London, Plant Based World Europe is one of the fastest-growing events in the sustainable food and wellness space. The show unites industry leaders, visionary brands, and conscious consumers to explore the latest innovations in the plant-based lifestyle movement. From alternative proteins and dairy-free delights to eco-friendly living solutions, the even is a vibrant celebration of healthy, ethical, and forward-thinking living
Our brief was to create a plant-based event highlight video that would do more than recap the day, it needed to engage digital audiences, promote future events, and reflect the powerful sense of community that drives the plant-based movement forward.
What Is Plant Based World Europe
Plant Based World Europe is a leading event in the sustainable living and plant-based sectors. It features a wide array of plant-based food producers, eco-conscious lifestyle brands, and health and wellness experts, offering attendees the opportunity to explore the future of plant-based living.
Hosted at a central London venue, the show attracts a diverse crowd, from chefs and nutritionists to retail buyers and green-minded consumers. With a mix of exhibitor stands, tasting stations, keynote sessions, panel discussions, and awards ceremonies, the event delivers both inspiration and insight.
Our plant-based event video needed to reflect the breadth of activity happening on-site, while also maintaining a focus on the deeper mission: promoting a healthier, more sustainable future.
Our Production Approach
Filming at a bustling, multi-day event like Plant Based World Europe requires careful planning and agility. Our experienced crew was on-site to capture:
Exhibitor showcases of new plant-based products
Live cooking demos and nutrition talks
Candid attendee interactions
Panel discussions and keynotes from industry leaders
The Future Food Awards ceremony
The Pitch Session, where startups presented their ideas to expert judges
We used a combination of cinema-grade cameras, stabilised gimbals, and on-the-go interviews to deliver both professional polish and real-time authenticity. B-roll footage captured everything from the buzz of the exhibition hall to the detail of product samples and branding.
Why Plant-Based Event Video Matters
An effective plant-based event video does more than recap what happened, it builds momentum for future events, strengthens brand identity, and helps exhibitors and organisers maximise their investment.
Benefits include:
Increased engagement on social media and websites
Evergreen content for marketing and promotion
A lasting impression for attendees and stakeholders
Content assets that exhibitors can share with their own networks
Enhanced visibility for event sponsors, speakers, and award winners
For an event that promotes sustainability and innovation, video is the ideal medium to communicate its mission and reach beyond the physical space.
Showcasing Community, Culture, and Innovation
Our final plant-based event video highlighted not just the products or panels, but the sense of community and shared purpose that defines Plant Based World Europe. The content is now used by the organisers to promote future editions of the event, by brands to highlight their participation, and by the plant-based community to share and celebrate their collective progress.
The film was edited in multiple formats to suit a variety of platforms:
A main highlight video (2–3 mins)
Short social edits for Instagram and LinkedIn
Cutdowns for YouTube pre-roll and sponsored ads
All versions were delivered with subtitles and optimised aspect ratios, ensuring they perform well in silent autoplay feeds and on mobile devices.
For more examples of event filming and more see our portfolio or our page on conference filming, with our filming taking place across Hampshire and the UK and our editing in our office in Southampton, Hampshire