Product Launch Video Production for Tool Storage Solutions
At Cass Productions, we specialise in product launch video production that captivates audiences, communicates key messages clearly, and reinforces brand identity. One of our recent projects was with Armorgard, a well-established manufacturer of secure storage solutions for tools and equipment. Their product range is relevant across multiple sectors, including construction, logistics, utilities, and site security.
Armorgard approached us to help them launch their innovative new product, the TuffBank™, a secure, robust and forward-thinking storage solution. They required a dynamic and engaging video to support the product launch across social media and their website. The brief was to create something eye-catching, fast-paced and memorable, while staying true to the values and professionalism associated with the Armorgard brand
A Collaborative Process from Start to Finish
Our team worked closely with Armorgard from the initial concept stage right through to delivery. We began by developing a clear storyboard that not only presented the TuffBank™ in a striking and informative way but also placed emphasis on the company’s ethos and people. By showcasing real employees in the video, we were able to humanise the brand and create a sense of authenticity that connects with the target audience.
We also scripted the dialogue for each team member featured in the film. This helped ensure a consistent delivery of key product information while allowing individual voices and personalities to shine through. By tailoring the script to highlight the main features of the TuffBank™, we created a message that was both informative and engaging.
Advanced Filming Techniques to Enhance Engagement
To bring the TuffBank™ to life on screen, we employed a wide range of professional filming techniques. These included:
Aerial drone footage to establish dynamic context and setting
Cinema-grade camera systems for crystal-clear visuals
Motion-controlled camera movements using sliders and tracking rigs
An RC camera car for fast, smooth tracking shots across the product’s environment
The result was a fluid, visually rich and fast-paced video designed to maintain attention and perform well across digital and social platforms. This type of filming is especially effective for B2B audiences who value professionalism, clarity and a visually engaging delivery of technical product features.
Multilingual Delivery for International Markets
In addition to the English version, we also produced a French-language version of the video, reflecting Armorgard’s growing presence in international markets. We provided full translation, multilingual voice-over, and accurate subtitling services, ensuring that the final video could be used confidently with French-speaking customers.
At Cass Productions, we offer multilingual video production for companies with overseas clients or international marketing campaigns. This ensures consistency in message while improving accessibility and reach across regions.
Designed for Digital Distribution
The final video was delivered in formats optimised for website embedding, social media use and internal sales presentations. Alongside the video, we supplied SEO-focused descriptions, suggested titles, and metadata to help the video perform well in search results on platforms such as Google and YouTube. By combining cinematic production quality with strong digital marketing strategy, we ensured that the TuffBank™ product launch was seen and remembered.
Work With Cass Productions
If your business is preparing to release a new product and you want to create a strong visual impact, we can help. At Cass Productions, we have extensive experience in product launch video production for industries including tool storage solutions, industrial equipment and construction technologies. We bring together storytelling, technical excellence, and marketing insight to create video content that drives awareness and engagement.
Get in touch with us today to discuss your next product launch video.