Demonstrating the Impact of the Growth Guarantee Scheme through Sustainable Enterprise
This public sector case study video explores how Câr-y-Môr used access to finance to support sustainable growth, environmental impact and community benefit. For this case study, we worked with Câr-y-Môr, a pioneering regenerative seaweed and shellfish farm based on the St Davids peninsula in Pembrokeshire, Wales. The project was commissioned to demonstrate the real-world impact of the Growth Guarantee Scheme (GGS) and to create a bank of flexible video and photography content for ongoing use across British Business Bank digital channels.
The challenge was to produce content that worked on multiple levels: a longer-form case study for the British Business Bank website, alongside shorter, dynamic social media assets that could be shared throughout the year. At the same time, the content needed to remain factual, balanced and compliant, clearly explaining the role of the Growth Guarantee Scheme without implying endorsement or direct lending by the British Business Bank.
About Câr-y-Môr
Câr-y-Môr is a community benefit society operating Wales’ first regenerative ocean farm. Based off the coast of St Davids, the business grows native seaweed and shellfish using regenerative farming techniques that work with natural marine processes rather than against them.
The Welsh name Câr-y-Môr translates to “For the Love of the Sea”, reflecting the organisation’s dual mission:
To improve the coastal environment through regenerative ocean farming
To support the wellbeing of the local community through job creation, sustainable food production and environmental restoration
By occupying the full water column and growing multiple species together, Câr-y-Môr’s farming model maximises biodiversity while producing nutritious, low-impact food. The farm also delivers wider environmental benefits, including improved water quality, nursery habitats for marine life and natural coastal protection.
The Brief for the Public Sector Case Study Video
The British Business Bank commissioned this case study to support communications around the Growth Guarantee Scheme, showing how access to finance can help smaller UK businesses invest, grow and deliver positive economic and environmental impact.
The content needed to:
Demonstrate the tangible impact of the Growth Guarantee Scheme on Câr-y-Môr’s growth
Highlight the role of SIB Group as the lender providing finance under the scheme
Share practical advice and insight from the founders for other business owners
Be adaptable for website, YouTube and social media platforms
Include Welsh-language subtitles to meet accessibility and language guidelines
Our Production Approach
To bring the public sector case study to life, we captured a mix of to-camera interviews, observational footage and environmental visuals, ensuring the final films felt active and authentic rather than static.
Rather than placing contributors in a single interview setup, we filmed conversations in multiple locations across the site, including:
Walkthroughs of the farm and production spaces
Seaweed harvesting and shellfish handling
Product preparation and behind-the-scenes activity
Wide landscape and coastal drone footage
This approach allowed the interviews to unfold naturally, grounding the conversation in the physical reality of the business and reinforcing the scale and setting of Câr-y-Môr’s work.
We worked with the co-founders Owen Haines, Joanne Haines and François Beyers, capturing reflections on entrepreneurship, sustainability, funding decisions and the lessons learned along the way.
Content Capture and Deliverables
The shoot was designed to create a flexible content library that could be repurposed across platforms. Deliverables included:
A 2-minute case study video with and without subtitles
A Welsh-language subtitled version of the main film
Short-form social clips (15–90 seconds) optimised for Instagram, LinkedIn, X and Facebook
Interview soundbites suitable for text-led and caption-led social edits
A one-minute website edit featuring voice-over-led storytelling
A full set of 15–20 still images, including action shots, portraits, product imagery and behind-the-scenes moments
Photography was captured with space for text overlays, supporting future campaign use and consistency across British Business Bank channels.
Communicating Impact and Access to Finance
A key focus of the interviews was how the Growth Guarantee Scheme enabled Câr-y-Môr to move from pilot projects into commercial-scale operation. The films explain, in clear and accessible terms:
Why the business chose debt funding at that stage of growth
How the finance supported infrastructure, production and scale
What the business was able to achieve that wouldn’t have been possible otherwise
The experience of working with SIB Group as the lender
Care was taken to ensure the language remained factual and transparent, avoiding any suggestion of endorsement while clearly demonstrating positive outcomes enabled through access to finance.
Why This Story Matters
Câr-y-Môr’s journey shows how smaller businesses can combine commercial ambition with environmental responsibility. Through regenerative ocean farming, the business is not only producing sustainable food but actively improving marine ecosystems and supporting its local community.
This case study demonstrates how the Growth Guarantee Scheme plays a vital role in helping innovative UK businesses invest with confidence, adapt, and grow sustainably. By pairing real voices with real environments, the films offer an authentic view of entrepreneurship in practice, grounded in lived experience rather than abstract messaging.
A Flexible Case Study for Long-Term Use
Designed for longevity, this content will live on the British Business Bank website under the Growth Guarantee Scheme section, while also supporting ongoing social media activity across the year.
By combining long-form storytelling with modular, bite-sized content, the project delivers both depth and reach, ensuring the story of Câr-y-Môr, and the impact of access to finance, can be shared with aspiring business owners, partners, policymakers and the wider public.
Explore more examples of our public sector case study videos in our video production portfolio.