A startup business can really benefit from a strong marketing campaign to help build their brand and grow a new customer base.
Startup Loans commissioned us to make a case study video about a company called Bakedin, who create delicious home baking kits and mixes. We spent a day in heaven, filming everything from cinnamon buns to gin cupcakes – sampling the props along the way! All of the food was freshly baked and we carefully composed each shot to ensure the products looked fresh and appetising.
We used an upbeat soundtrack combined with time lapse, slo-mo and stop motion to reflect the vibrant, fun ethos of the company. We also used overhead shots of the kitchen work space to show the contents of the recipe kits with graphic overlays and subtitling to ensure the films worked well in a social media context.