Peer Action Animation

Peer Action Animation

Empowering Change Through Youth Advocacy Animation

As animation specialists and a dedicated video production company, we create content that informs, empowers, and drives change. This youth advocacy animation is a powerful example, an emotionally impactful short film produced in collaboration with Artswork, Unloc, and Youth Options. The project combines powerful storytelling, research-driven insight, and creative design to amplify the voices of young people.

What Is Youth Advocacy Animation?

Youth advocacy animation refers to animated storytelling that promotes awareness of social issues and gives a platform to young voices. Unlike traditional educational videos, this form of media is designed to provoke thought, stimulate empathy, and engage viewers emotionally.

In this project, we collaborated with Peer Researchers aged 17–25 from the Solent region. Their real-life experiences and insights became the heart of the narrative. Through animation and spoken word, these stories come alive, highlighting the realities, struggles, and strength of today’s youth.

This format is ideal for organisations that want to connect with younger audiences, raise awareness, or challenge public perceptions in a visually compelling way. It combines creative storytelling with social purpose to achieve meaningful impact.

Tackling Real Issues Facing Today’s Youth 

This animated short delves into the genuine, lived experiences of young people in the UK. It brings to the forefront some of the most pressing issues affecting their lives, including:

  • Poverty and economic hardship

  • Mental health challenges and emotional wellbeing

  • Bullying and social exclusion

  • The influence of social media on identity and self-image

The animation is enriched by spoken word artist John Bernard, whose voice adds emotional depth, urgency, and raw power to each scene. The narrative is driven by first-person quotes, collected through peer-led research, ensuring that the message remains authentic and grounded in reality.

We took great care to ensure that each issue was treated with the respect and sensitivity it deserves. By combining abstract visuals with poetic language, we were able to portray serious topics without being overly literal or graphic, maintaining accessibility while conveying the weight of each story.

Why Youth Advocacy Animation Matters

This youth advocacy animation doesn’t just inform, it sparks conversation, encourages dialogue, and calls for action. At a time when young people are often underrepresented in media, this project shines a light on their challenges, resilience, and potential.

Our goal with this project, and all youth-led media, is to inspire real change by:

  • Highlighting the resilience and voices of young people

  • Challenging social stigmas and outdated perceptions

  • Promoting inclusivity and diversity in media representation

  • Creating content that is accessible, relatable, and shareable

  • Encouraging organisations to embed youth perspectives into their strategy

We believe in the power of animation to build empathy, especially when it is grounded in real-world experiences. Storytelling through motion gives voice to those who might otherwise go unheard.

Designed for Impact Across Platforms 

To ensure broad reach and accessibility, the animation was produced in multiple formats. These versions were tailored for social media, websites, training events, and community screenings. By designing for different platforms, we ensured that educators, youth workers, advocacy groups, and policymakers could easily integrate the animation into their own awareness and education campaigns.

Already, the animation is being used by youth organisations and local authorities across the UK as a discussion tool, a learning resource, and a springboard for change-focused initiatives. Its flexibility makes it ideal for classrooms, council-led campaigns, youth conferences, and online forums alike.

Want to understand the movement behind the message?
Visit the Peer Action Collective launch event to learn more.

Let’s Create Purpose-Driven Animation Together

If you’re an organisation looking to raise awareness, inspire action, or empower your community through compelling animated storytelling, we’d love to collaborate. Whether you’re tackling social justice, education, health, or youth empowerment, youth advocacy animation is one of the many ways we help brands and non-profits connect with audiences through emotionally resonant visual media.

See more examples of our purpose-driven work in our portfolio to see how our animation makes an impact across Hampshire and beyond.

By blending storytelling, research, and animation, we help turn awareness into action, and ensure that the voices of young people are not only heard but felt, all from our base in Southampton, Hampshire.