Liverpool Football Club – Melwood Uplift

Graphic Design

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Brief

We were tasked by Liverpool FC to conduct an uplift of Melwood training ground that would build upon their existing branding and celebrate the prestigious history of the club.

The ultimate goal was high impact branding across as many areas of Melwood as possible. An imaginative approach was essential to engage players, manager, coaches, support staff, visitors and administrative colleagues alike.


Concept

The creative concept was developed off the back of specifications sent to us by Liverpool FC. We built upon LFC’s pre-design framework, focusing on the following themes that were relevant to different areas:

– Legendary players and managers
– The team behind the team
– Liverpool landscape and heritage
– The Liverpool Way
– Motivation
– Player pathways


Our role

We led the entire creative process, from initial ideas, detailed research and design, all the way through to print and install.


Design

The designs were all created by our in-house team of graphic artists and illustrators, utilising a wide range of design skills to produce work in a variety of styles. This ranged from editing photos to create an edgy, modern feel to vector portraits of players and typography-based designs of motivational quotes. Through liaising directly with LFC throughout the process, we were able to ensure all designs had their approval
before moving on to print. Full examples of the process can be found here on the link to our design document for LFC Melwood Uplift design document


Install

We worked with a trusted partner (MX Display) to manage the print and installation stage of the uplift. After an initial site visit, we advised the client about signage and display options, including providing samples showing materials and finishes that would be appropriate for different areas. Following production, our Project Manager was on site during install to ensure everything was executed to a high standard.


The future 

Due to the success of the uplift branding we carried out at the iconic Melwood training ground in West Derby, Liverpool Football Club also asked us to brand the interior spaces in their new 9,200 square metre Kirkby facility training ground.

Work started on the world-class training facilities in 2018 and the project is expected to be completed in the summer of 2020.

Our team have worked closely with  LFC staff to create bespoke designs across the site.


  • Client Liverpool FC.
  • Task   Branding Uplift
  • Website Liverpool FC