LEE Filters – Promotional Video

Animation / Video Production

LEE Filters – Promotional Video 

Product videos are becoming increasingly popular. We were delighted that LEE Filters asked us to produce a series of videos for their new flagship product, the LEE100 filter holder system. Designed by photographers for photographers, the LEE100 filter system is a new holder for 100mm filters. It combines all the best aspects of their previous holder with a number of clever new features that are devised to make the experience of using filters quicker and more intuitive than ever. We worked in collaboration with their marketing team to create the videos, including this product launch video. We were responsible for arranging the studio shoot and filmed, directed and edited the video in addition to producing the graphics and sourcing the music. The footage was shot on an Arri Alexa Mini and edited using Adobe Premiere and After Effects.

Find out more about the holder here: http://www.lee100holder.com/

LEE Filters has, since its inception in 1978, been assured of its position as the benchmark in camera filters – its status backed up by the many photographers worldwide who continue to recommend its products for both film and digital photography. A long-established history of supplying filters to the film, television and theatre lighting markets, where the demands are stringent and exacting, gives LEE Filters the freedom to apply the same principles to its photographic products. http://www.leefilters.com/


  • Client: LEE Filters
  • Task:  Promotional Video
  • Website: LEE Filters