Start Up Loans Company – BakedIn

Animation / Video Production

British Business Bank – Startup Business Promotional Video 

It’s vital for a startup business to have a strong marketing campaign to build their brand and grow their new customer base.

We were asked by Startup Loans to create a video about a company called Bakedin, who create delicious home baking kits and mixes.  We spent the day in heaven, filming everything from cinnamon buns to gin cupcakes – and course we got to sample some too!  All of the food was freshly baked and carefully lit to ensure that each product looked fresh and delicious.

We wanted to reflect the vibrant, fun ethos of the company in the video, so we used an upbeat soundtrack and combined it with techniques such as timelapse, slo-mo and stop motion.  We also mounted the camera above the kitchen work space to get an overhead shot of the contents of the recipe kits, which worked really well for our faster paced social media, which featured additional graphics and subtitling.


  • Client: Start Up Loans
  • Task: Startup Business  Promotional Video
  • Website: Start Up Loans