A long-term production partnership across Liverpool FC
Cass Productions has worked with Liverpool Football Club for over 15 years, creating specialist video content across the Men’s First Team, Women’s Team, Academy and Global Scouting Department.
Our work has ranged from recruitment and scouting films to player interviews, motivational content and films showcasing the club’s facilities, culture and values. Many of these productions are designed for internal audiences and prospective signings, requiring a discreet, collaborative approach and an understanding of the demands of elite sport.
Over the course of the relationship, we’ve filmed some of the club’s most recognisable players and figures, including Mohamed Salah, Steven Gerrard, Virgil van Dijk, Roberto Firmino, Jordan Henderson and Jeremie Frimpong.
PROJECT HIGHLIGHTS
15+ years
Working with Liverpool FC
Multiple departments
First Team, Women’s Team, Academy & Global Scouting
Elite contributors
Players, managers and senior club figures
Long-term partnership
Regularly commissioned and updated content
“Gary and his team have a fine eye for detail and are brilliant at making everyone they work with feel comfortable and confident. Their creativity, reliability and constant pushing of boundaries to achieve stunning results are among the reasons that I and other staff across several departments at Liverpool Football Club continue to commission Cass Productions.”
Michael Edwards
CEO of Football, Fenway Sports Group
Supporting player recruitment
A significant part of our work with Liverpool FC has involved creating bespoke content for the club’s Scouting and Recruitment team.
These films help prospective players understand Liverpool beyond what they see on matchday — introducing the club’s culture, people, facilities and approach to player development.
We’ve produced interview content with players and staff including Mohamed Salah, Alexis Mac Allister, Olivia Smith, Gemma Bonner, Ryan Gravenberch and Cody Gakpo, as well as manager Arne Slot.
The content is regularly updated as squads, facilities and the club evolve, helping ensure the films continue to represent Liverpool FC accurately.
The AXA Training Centre
Our relationship with Liverpool FC has extended beyond film production. Cass Productions was also responsible for designing and installing the majority of the interior branding at the club’s AXA Training Centre.
The work required the same understanding of Liverpool’s visual identity and values that underpins our film production, creating an environment aligned with the standards and culture of the club.
Our wider football production experience includes work with AFC Bournemouth, Newcastle United, Tottenham Hotspur, West Ham United, Southampton and Portsmouth.
Working with players and high-profile contributors
Filming in elite sport often means working within tight schedules and limited windows with players, managers and senior staff. Our crews are experienced at working efficiently while creating a relaxed interview environment that helps contributors feel comfortable on camera.
A small, experienced production team also allows us to work discreetly around training schedules and club operations while still delivering the production quality required.
Experience across professional football
Our work with Liverpool FC forms part of extensive experience across professional football, including productions for AFC Bournemouth, Newcastle United, Tottenham Hotspur, West Ham United, Southampton and Portsmouth.
Projects have included recruitment films, player interviews, training-ground content, internal communications and films designed to communicate a club’s facilities, culture and values.
Planning a sports filming project?
From player interviews and recruitment content to facilities films, documentaries and social content, our team understands the practical and creative demands of filming within professional sport.