Cass Productions has worked with Solent University on a wide range of university video production and campaign projects, creating content designed to engage prospective students across broadcast, digital and social platforms.

For this Clearing campaign, we were commissioned to create a fast-paced advertising film showcasing student life, the university and Southampton. The campaign needed to feel authentic to its student audience while delivering a strong, immediate message during the highly competitive Clearing period.

From concept and filming through to editing and delivery, the campaign was turned around in under a week, with the finished content appearing on ALL4 and across Solent University’s social channels.

PROJECT HIGHLIGHTS

~537,000
Campaign views

Under one week
Concept to delivery

ALL4 + social
Multi-platform campaign

Long-term partnership
Multiple campaigns for Solent University

A fast-moving campaign built around student life

The creative approach was designed to capture the energy of Solent and Southampton rather than rely on a conventional university promotional format.

Filming combined students, university locations and the city itself to give prospective students a sense of the experience beyond the course. Our crew worked quickly across multiple setups, capturing enough material to create the main campaign film alongside shorter content for different platforms.

In post-production, the edit was shaped around pace, music and concise messaging, creating a campaign that could work both as an advert and within fast-moving social feeds.

Reaching prospective students

The campaign achieved approximately 537,000 views, giving Solent University significant reach during the Clearing period.

Its use across ALL4 and social platforms also demonstrates the value of planning a production around multiple formats from the outset — creating a core campaign that can be adapted for different audiences and channels.

An ongoing partnership with Solent University

This campaign forms part of a long-running relationship between Cass Productions and Solent University. Our work together has included Clearing campaigns, university promotional films, social content and films showcasing Southampton as a place to study and live.
Working with the same client across multiple campaigns gives our team a strong understanding of their brand, audiences and approval processes, while allowing each new production to retain its own creative identity.

Planning a university video campaign?

Whether you need a flagship campaign film, student stories, social content or a suite of assets for recruitment and Clearing, we can help shape the creative approach and production around your audience and channels.