A long-term production partnership supporting player recruitment and club communications
Cass Productions has worked with AFC Bournemouth for more than a decade, creating football video production for player recruitment, internal communications and club storytelling.
Our work has included first-team player and manager interviews, recruitment films, motivational content, films showcasing the club’s training facilities and productions introducing prospective signings to Bournemouth and the surrounding area.
The long-running relationship means we understand the practical demands of filming within a Premier League environment, from working around player schedules to regularly updating content as the squad, facilities and club evolve.
PROJECT HIGHLIGHTS
10+ years
Working with AFC Bournemouth
First-team access
Players & manager interviews
Recruitment + motivational films
Supporting club communications
Repeat commissions
An ongoing production relationship
Supporting player recruitment
A significant part of our work with AFC Bournemouth supports the club’s recruitment activity, helping prospective players understand not only the footballing opportunity but the wider experience of joining the club.
We’ve created bespoke content featuring players including Justin Kluivert, Ryan Christie, Tyler Adams and Evanilson, alongside interviews with first-team manager Andoni Iraola.
The films communicate the club’s culture, ambition and approach to player development, giving prospective signings an insight into AFC Bournemouth beyond what they see on matchday.
“You’ve got a lot of fans here. Everyone is loving your motivational videos at the moment. Keep up the good work.”
Garvan Stewart
AFC Bournemouth
Showcasing the club and its surroundings
For a recent production, we filmed AFC Bournemouth’s new training ground as part of a wider recruitment film showcasing the club’s facilities, footballing philosophy and approach to player development.
We also created a guide to Bournemouth and the surrounding area, helping prospective signings visualise what life could look like away from football as well as at the training ground.
The content is designed to be updated as the squad, facilities and club continue to develop.
Filming within elite sport
Working with professional football clubs requires flexibility, discretion and the ability to make the most of limited time with players and staff.
Our experienced crews work efficiently around training schedules and club operations, creating a relaxed interview environment while capturing the material needed within the available filming window.
Our in-house post-production team then brings interviews, facilities footage, archive material, graphics and other content together into polished films tailored to the club’s audience and purpose.
Experience across professional football
Our work with AFC Bournemouth forms part of more than 25 years’ experience producing content within professional football. We’ve also worked with clubs including Liverpool FC, Newcastle United, Tottenham Hotspur, West Ham United, Southampton and Portsmouth.
This experience gives our team an understanding of the pace, access requirements and discretion involved in producing content within elite sporting environments.
Planning a football or sports production?
From player interviews and recruitment films to training-ground content, documentaries and social video, we create sports content tailored to the needs of clubs, teams and sporting organisations.