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	<title>Animation &amp; Graphic Design &#8211; Cass Productions</title>
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	<title>Animation &amp; Graphic Design &#8211; Cass Productions</title>
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		<title>Christmas Woodpecker Animation</title>
		<link>https://cassproductions.co.uk/portfolio-item/seasonal-animation-short</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 12:06:40 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=10677</guid>

					<description><![CDATA[<p>Christmas&#32; Woodpecker&#32; Animation&#32; A Hand-Crafted Animated Short Inspired by Nature and the Spirit of Christmas This seasonal animation tells a quiet, emotionally resonant story about observation, generosity and the subtle connections that exist between people and the natural world. Set...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/seasonal-animation-short">Christmas Woodpecker Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-3d7faa1" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 200ms;">Christmas&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 200ms;">Woodpecker&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 200ms;">Animation&#32;</span></span> </h2></div>				</div>
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									<h6><span style="color: #000000;"><strong>A Hand-Crafted Animated Short Inspired by Nature and the Spirit of Christmas</strong></span></h6><p><span style="color: #000000;"><span style="color: #000000;">This seasonal animation tells a quiet, emotionally resonant story about observation, generosity and the subtle connections that exist between people and the natural world. Set across the colder months of the year, the film follows a birdwatcher and their favourite bird, a great spotted woodpecker, exploring how a relationship built on patience and respect can evolve into a moment of shared warmth at Christmas.</span></span></p><p><span style="color: #000000;">The challenge of this project was to create a piece of visual storytelling that felt gentle, universal and emotionally sincere. With no dialogue and minimal exposition, the animation relies entirely on character movement, atmosphere and visual detail to communicate its message. The result is a warm, timeless short that celebrates kindness without intrusion and connection without ownership.</span></p><h6 data-start="4141" data-end="4422"><span style="color: #000000;"><strong> The Story Behind the Seasonal Animation</strong></span></h6><p><span style="color: #000000;">The seasonal animation opens in autumn, deep in woodland. Leaves fall from branches as a great spotted woodpecker chisels out its nesting hole in a fir tree, preparing for the colder months ahead. The bird moves with instinctive precision, pecking, shaping and reinforcing its home.</span></p><p><span style="color: #000000;">Nearby, and always at a respectful distance, a birdwatcher observes through binoculars. Their presence is quiet and unobtrusive, watching, not interfering. As autumn deepens, we see the woodpecker gathering food, collecting acorns and moving confidently through its environment, while the birdwatcher returns again and again, following the bird’s routines and rhythms.</span></p><p><span style="color: #000000;">As the season shifts toward winter, the landscape grows barer and the light softer. Frost settles in. The woodpecker continues its work, unaware of how closely it has been followed, while the birdwatcher’s admiration grows into something more thoughtful.</span></p><p><span style="color: #000000;">With Christmas approaching, the birdwatcher makes a gentle decision: to share the festive spirit with the bird that has brought them such quiet joy throughout the season. Carefully and considerately, they decorate the woodpecker’s tree, wrapping lights around the branches and hanging simple baubles that glow softly against the winter dusk.</span></p><p><span style="color: #000000;">When the woodpecker returns, it pauses in curiosity. The familiar tree has changed. The lights shimmer. The bird tilts its head, captivated by the reflections in the baubles, briefly catching sight of its own image staring back. Outside the nesting hole, it notices a small gift. Pecking it open, the woodpecker discovers a selection of nuts, a practical, thoughtful offering that respects the bird&#8217;s nature rather than altering it.</span></p><p><span style="color: #000000;">From a distance, the birdwatcher smiles and quietly captures the moment with a photograph.</span></p><p><span style="color: #000000;">In the final scene, the photograph appears framed on a mantlepiece as the birdwatcher celebrates Christmas with their family, a quiet reminder that small, unseen acts of kindness can leave a lasting emotional imprint.</span></p><h6><span style="color: #000000;"><strong>Creative Approach</strong></span></h6><p><span style="color: #000000;">From the outset, the intention was to tell a story that felt observational rather than sentimental. Much like birdwatching itself, the animation rewards patience and attention to detail, allowing emotion to build gradually rather than through overt gestures.</span></p><p><span style="color: #000000;">The decision to tell the story without dialogue ensures it can be understood instinctively, across age groups and cultures. Emotion is communicated through timing, body language and environment, the pause of a bird&#8217;s head tilt, the crunch of frost underfoot, the gradual shift from autumn colour to winter light.</span></p><p><span style="color: #000000;">The narrative draws inspiration from classic seasonal storytelling such as <em data-start="3998" data-end="4035">John Lewis’ “The Bear and the Hare”</em> and the timeless warmth of <em data-start="4063" data-end="4098">Disney’s “Pluto’s Christmas Tree”</em>. Like these references, the film prioritises atmosphere and emotional clarity over explanation.</span></p><h6><span style="color: #000000;"><strong>Research and Natural Accuracy</strong></span></h6><p><span style="color: #000000;">To ground the animation in reality, extensive reference was used to study woodpecker behaviour, anatomy and nesting habits. The great spotted woodpecker, a species commonly found in the UK, informed the bird&#8217;s movement, posture and interaction with its environment. </span></p><p><span style="color: #000000;">Reference material included real footage of:</span></p><ul><li><span style="color: #000000;">Woodpeckers building and maintaining nesting holes</span></li><li><span style="color: #000000;">Seasonal feeding behaviour and food storage</span></li><li><span style="color: #000000;">Beak rhythm, balance and grip on tree bark</span></li></ul><p><span style="color: #000000;">This research ensured the bird&#8217;s actions felt authentic rather than anthropomorphised, maintaining respect for the natural world while still allowing space for emotional storytelling.</span></p><h6><span style="color: #000000;"><strong>Visual Style and Setting</strong></span></h6><p><span style="color: #000000;">The animation was created by Emma Ehrling, who drew inspiration directly from the landscapes surrounding Cass Productions and the New Forest woodland near the studio. Daily walks through the forest informed the textures of bark, the muted autumn palettes and the cool, subdued tones of winter.</span></p><p><span style="color: #000000;">Visually, the film favours warmth and subtlety:</span></p><ul><li><span style="color: #000000;">Autumn colours gradually fade into winter whites and greys</span></li><li><span style="color: #000000;">Soft lighting and gentle motion reinforce the calm pacing</span></li><li><span style="color: #000000;">Natural textures create a hand-crafted, tactile feel</span></li><li><span style="color: #000000;">Minimalist framing keeps focus on character and environment</span></li></ul><p><span style="color: #000000;">The visual language supports the story&#8217;s tone, reflective, grounded and emotionally sincere.</span></p><h6><span style="color: #000000;"><strong>Sound and Adaptability</strong></span></h6><p><span style="color: #000000;">This seasonal animation is designed to work silently, making it suitable for a wide range of platforms and audiences. It can, however, be re-edited to include music, sound design or narration if required, allowing flexibility for broadcast, social media, branded content or exhibition use.</span></p><h6><span style="color: #000000;"><strong>Why This Story Matters</strong></span></h6><p><span style="color: #000000;">At its heart, this animation is about kindness without expectation. The birdwatcher does not seek recognition or reward, only connection. The gift is not symbolic excess, but a thoughtful response rooted in understanding and care.</span></p><p data-start="6198" data-end="6427"><span style="color: #000000;">In a crowded festive landscape, the film offers something quieter and more reflective. It reminds us that meaningful moments often happen in stillness, in observation, patience and the simple decision to give without being seen.</span></p><p data-start="6429" data-end="6589"><span style="color: #000000;">This is a Christmas story grounded in nature, generosity and restraint, a celebration of connection told through the gentle transition from autumn into winter.</span></p><p data-start="6429" data-end="6589"><span style="color: #000000;">Explore more of our <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/#portfolio">animation work</a></strong></span></span></p><p data-start="6429" data-end="6589"><span style="color: #000000;">See another example of our <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/portfolio-item/healthcare-explainer-animation">animated storytelling</a></strong></span></span></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/seasonal-animation-short">Christmas Woodpecker Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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		<title>E-MOTIVE PPH Animation</title>
		<link>https://cassproductions.co.uk/portfolio-item/healthcare-explainer-animation</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Mon, 08 Dec 2025 14:29:07 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=9793</guid>

					<description><![CDATA[<p>E-MOTIVE&#32; PPH&#32; Animation&#32; E-MOTIVE Animation &#8211; WHO  For this global maternal health initiatve, we partnered with the University of Birmingham and the World Health Organization (HRP) to produce a three-minute healthcare explainer animation designed to raise awareness of Postpartum Haemorrhage...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/healthcare-explainer-animation">E-MOTIVE PPH Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-3d7faa1" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 200ms;">E-MOTIVE&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 200ms;">PPH&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 200ms;">Animation&#32;</span></span> </h2></div>				</div>
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									<h6><span style="color: #000000;"><strong>E-MOTIVE Animation &#8211; WHO </strong></span></h6><p><span style="color: #000000;">For this global maternal health initiatve, we partnered with the University of Birmingham and the World Health Organization (HRP) to produce a three-minute healthcare explainer animation designed to raise awareness of Postpartum Haemorrhage (PPH) and communicate the E-MOTIVE care bundle in a way that could be understood anywhere in the world. The challenge was to create a piece of visual storytelling</span> <span style="color: #000000;">capable of transcending language, literacy and cultural boundaries, a film that health workers could use in any setting without subtitles, narration or translation.</span></p><h6><span style="color: #000000;"><strong>About the E-MOTIVE Programme</strong></span></h6><p><span style="color: #000000;">E-MOTIVE </span><span style="color: #000000;">is a WHO-recommended, evidence-based clinical approach that helps healthcare workers rapidly identify and manage PPH, the leading cause of mortality worldwide. To support the global implementation, the programme required a healthcare explainer animation capable of simplifying a complex clinical pathway into a clear, human-centred resource suitable for a wide range of training environments.</span></p><p data-start="1184" data-end="1371"><span style="color: #000000;">Our role was to help translate a complex clinical pathway into a clear, emotionally accessible visual format that could be used in training, community education and global dissemination.</span></p><h6 data-start="1184" data-end="1371"><span style="color: #000000;"><strong>Capturing the Story &#8211; Our Creative Approach</strong></span></h6><p data-start="1430" data-end="1843"><span style="color: #000000;">To meet the brief, we proposed a silent, visual-only narrative centred on the idea of a continuous journey. </span><span style="color: #000000;">The film follows a woman walking a single road, a metaphor for the shared risk faced by women around the world. As the road progresses, the character subtly transitions through multiple ethnicities and cultures, underscoring the universal danger of PPH and the collective importance of timely response.</span></p><p data-start="1845" data-end="2146"><span style="color: #000000;">Because the animation needed to be both sensitive and globally relevant, we drew heavily on international research, lived experience insights and visual cues from the countries most affected by PPH. </span><span style="color: #000000;">Our aim was to create a piece that felt warm, human and immediately legible, even without language</span>.</p><h6 data-start="1184" data-end="1371"><span style="color: #000000;"><strong>Designing the Visual Language</strong></span></h6><p data-start="2191" data-end="2561"><span style="color: #000000;">To produce a film that was rapid to deploy but rich in detail, we built the animation around a carefully refined walk cycle that could accommodate changes in clothing, character design and cultural representation. </span><span style="color: #000000;">This allowed us to keep movement consistent while dedicating more time to hand-drawn textures, facial details and colour palettes tailored to each region.</span></p><p data-start="2563" data-end="2587"><span style="color: #000000;">Key elements included:</span></p><ul data-start="2588" data-end="2881"><li data-start="2588" data-end="2656"><p data-start="2590" data-end="2656"><span style="color: #000000;">Regional colour themes inspired by real-world reference material</span></p></li><li data-start="2588" data-end="2656"><p data-start="2590" data-end="2656"><span style="color: #000000;">Hand-drawn textile patterns stamped frame-by-frame</span></p></li><li data-start="2712" data-end="2809"><p data-start="2714" data-end="2809"><span style="color: #000000;">Soft, non-graphic framing to ensure the film stayed respectful and suitable for all audiences</span></p></li><li data-start="2810" data-end="2881"><p data-start="2812" data-end="2881"><span style="color: #000000;">Shading and texture passes to bring depth and warmth to each sequence</span></p></li></ul><p data-start="2883" data-end="3234"><span style="color: #000000;">One of the most powerful scenes features a father at his partner’s graveside, holding the newborn she died delivering. A single falling petal, animated frame-by-frame to maintain delicacy, expresses the entire emotional weight of the moment without a single word. These quiet beats were essential to the storytelling: symbolic, human and universal.</span></p><p data-start="2883" data-end="3234"><span style="color: #000000;"><strong>What We Delivered</strong></span></p><p data-start="2883" data-end="3234"><span style="color: #000000;">This project required precision, cultural empathy and technical efficiency. <br /></span></p><p data-start="2883" data-end="3234"><span style="color: #000000;">The final output included:</span></p><ul><li data-start="2883" data-end="3234"><span style="color: #000000;">A three-minute healthcare explainer animation explaining:</span><ul><li data-start="2883" data-end="3234"><span style="color: #000000;">The risk and prevalence of PPH</span></li><li data-start="2883" data-end="3234"><span style="color: #000000;">The importance of early recognition</span></li><li data-start="2883" data-end="3234"><span style="color: #000000;">The role of the E-MOTIVE care bundle</span></li></ul></li><li><span style="color: #000000;">A silent, language-free design, suitable for global training and distribution</span></li></ul><p><span style="color: #000000;">The animation is now part of the E-MOTIVE communication toolkit and available for use by WHO, the University of Birmingham and international health partners.</span></p><p><span style="color: #000000;">Here is another example of an animation produced by Cass Productions: </span><a href="https://cassproductions.co.uk/portfolio-item/disability-inclusion-animation"><span style="color: #22a89f;"><strong>Celebrating Disability Animation</strong></span></a></p><p><span style="color: #000000;"><strong>Why This Project Matters</strong></span></p><p><span style="color: #000000;">PPH is preventable, but only when information is accesible. This healthcare explainer animation provides a universally understandable tool for healthcare workers, enabling faster recognition and response in settings where resources or training may vary.</span></p><p data-start="4141" data-end="4422"><span style="color: #000000;">This project demonstrates how animation can communicate complex medical processes with clarity, compassion and cultural inclusivity.</span><br data-start="4273" data-end="4276" /><span style="color: #000000;">We’re proud to support the University of Birmingham and WHO in a project that contributes to safer childbirth and life-saving education worldwide.</span></p>								</div>
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									<p><span style="color: #000000;"><strong>WHO (HRP)</strong></span></p>								</div>
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					<a class="text-left "  aria-label="icon" href="#" target="_self"><div id="duo-icon-45862500" class="pix-icon text-left "><div class="pix-icon-bg rounded-circle feature_img position-relative d-inline-flex align-items-center justify-content-center bg-gradient-primary-light "   style=" width:108px;height:108px;position:relative;line-height:108px;text-align:center;"><span style="font-size:60px;line-height:60px;" class="text-gradient-primary d-inline-flex align-middle"><svg class="pixfort-icon " width="60" height="60"  data-name="Line/pixfort-icon-edit-pencil-1" viewBox="2 2 20 20"><path fill="none" stroke="var(--pf-icon-color)" stroke-linecap="round" stroke-linejoin="round" stroke-width="var(--pf-icon-stroke-width)" d="M11.7923882,1.44238816 C12.8969577,1.44238816 13.7923882,2.33781866 13.7923882,3.44238816 L13.7923882,19.8368369 C13.7923882,20.2316869 13.6755121,20.6177022 13.4564887,20.9462373 L11.7923882,23.4423882 L11.7923882,23.4423882 L10.1282876,20.9462373 C9.90926421,20.6177022 9.79238816,20.2316869 9.79238816,19.8368369 L9.79238816,3.44238816 C9.79238816,2.33781866 10.6878187,1.44238816 11.7923882,1.44238816 Z M9.79238816,5.44238816 L13.7923882,5.44238816" transform="rotate(45 11.792 12.442)"/></svg></span></div></div></a>				</div>
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				<div class="elementor-element elementor-element-8902758 elementor-widget elementor-widget-pix-text" data-id="8902758" data-element_type="widget" data-e-type="widget" data-widget_type="pix-text.default">
				<div class="elementor-widget-container">
					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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				<div class="elementor-element elementor-element-f464954 elementor-widget elementor-widget-text-editor" data-id="f464954" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><span style="color: #000000;"><strong>Healthcare Explainer Animation</strong></span></p>								</div>
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				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f916e70 fly-sm" data-id="f916e70" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}">
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						<div class="elementor-element elementor-element-b2d2ef7 elementor-widget elementor-widget-pix-icon" data-id="b2d2ef7" data-element_type="widget" data-e-type="widget" data-widget_type="pix-icon.default">
				<div class="elementor-widget-container">
					<a class="text-left "  aria-label="icon" href="#" target="_self"><div id="duo-icon-8005101" class="pix-icon text-left "><div class="pix-icon-bg rounded-circle feature_img position-relative d-inline-flex align-items-center justify-content-center bg-gradient-primary-light "   style=" width:108px;height:108px;position:relative;line-height:108px;text-align:center;"><span style="font-size:60px;line-height:60px;" class="text-gradient-primary d-inline-flex align-middle"><svg class="pixfort-icon " width="60" height="60"  data-name="Line/pixfort-icon-desktop-monitor-1" viewBox="2 2 20 20"><path fill="none" stroke="var(--pf-icon-color)" stroke-linecap="round" stroke-linejoin="round" stroke-width="var(--pf-icon-stroke-width)" d="M5,3 L19,3 C20.1045695,3 21,3.8954305 21,5 L21,14 C21,15.1045695 20.1045695,16 19,16 L5,16 C3.8954305,16 3,15.1045695 3,14 L3,5 C3,3.8954305 3.8954305,3 5,3 Z M9,16 L9,19.1715729 C9,19.7020059 8.78928632,20.2107137 8.41421356,20.5857864 L8,21 L8,21 L16,21 L15.5857864,20.5857864 C15.2107137,20.2107137 15,19.7020059 15,19.1715729 L15,16 L15,16"/></svg></span></div></div></a>				</div>
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				<div class="elementor-widget-container">
					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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				<div class="elementor-element elementor-element-1d4b326 elementor-widget elementor-widget-text-editor" data-id="1d4b326" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><strong><span style="color: #000000;"><a style="color: #000000;" href="https://www.who.int/" target="_blank" rel="noopener">https://www.who.int/</a></span></strong></p>								</div>
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		</section>
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		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-c5e55cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c5e55cb" data-element_type="section" data-e-type="section" data-settings="{&quot;pix_scale_in&quot;:&quot;none&quot;}">
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			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-ff9fa67 bg-white fly-sm shadow-lg shadow-hover-lg rounded-10 elementor-widget elementor-widget-pix-feature" data-id="ff9fa67" data-element_type="widget" data-e-type="widget" data-widget_type="pix-feature.default">
				<div class="elementor-widget-container">
					<a href="https://en-gb.facebook.com/cassproductions/" target="_blank" rel="noopener"><div id="ff9fa67" class="pix-feature-el media "><div class="pix-feature-icon pix-feature-icon-outer mr-3 mw-100 d-flex  "   style="font-size:1px;width:1px;aspect-ratio:1/1 !important;position:relative;line-height:1px;color:#3B5998;text-align:center;"><svg class="pixfort-icon " width="24" height="24"  data-name="Solid/pixfort-icon-facebook-1" viewBox="2 2 20 20"><path fill="var(--pf-icon-color)" fill-rule="evenodd" d="M12,2 C17.5228403,2 22,6.49603007 22,12.042148 C22,17.1426622 18.2133748,21.3550488 13.3091699,21.999013 L13.299,21.999 L13.2993358,14.2432707 L15.476925,14.2432707 L15.7655715,11.5132627 L13.2993358,11.5132627 L13.3029934,10.1467742 C13.3029934,9.43472725 13.3703545,9.05337521 14.3888162,9.05337521 L15.750301,9.05337521 L15.750301,6.32290806 L13.5722241,6.32290806 C10.9559654,6.32290806 10.0352533,7.64718738 10.0352533,9.87454164 L10.0352533,11.5134769 L8.404355,11.5134769 L8.404355,14.2437298 L10.0352533,14.2437298 L10.0352533,21.8900234 C5.45236562,20.9728053 2,16.9123412 2,12.042148 C2,6.49603007 6.47715974,2 12,2 Z"/></svg></div><div class="media-body text-custom"><h6 class="pix-feature-title  font-weight-bold  secondary-font text-heading-default  " style="padding-top:8px;"  >Facebook</h6><div class="pix-feature-content text-text-gray    font-weight-bold  " style=""  ></div></div></div></a>				</div>
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				<div class="elementor-widget-container">
					<a href="https://www.instagram.com/cass_productions/?hl=en" target="_blank" rel="noopener"><div id="pix-feature-2e98a16" class="pix-feature-el media "><div class="pix-feature-icon pix-feature-icon-outer mr-3 mw-100 d-flex  "   style="font-size:1px;width:1px;aspect-ratio:1/1 !important;position:relative;line-height:1px;color:#F77737;text-align:center;"><svg class="pixfort-icon " width="24" height="24"  data-name="Solid/pixfort-icon-instagram-1" viewBox="2 2 20 20"><path fill="var(--pf-icon-color)" fill-rule="evenodd" d="M8.66747445,12 C8.66747445,10.1591276 10.1594572,8.66639742 12.0004039,8.66639742 C13.8413506,8.66639742 15.3341411,10.1591276 15.3341411,12 C15.3341411,13.8408724 13.8413506,15.3336026 12.0004039,15.3336026 C10.1594572,15.3336026 8.66747445,13.8408724 8.66747445,12 M6.86530151,12 C6.86530151,14.8360258 9.1642635,17.134895 12.0004039,17.134895 C14.8365443,17.134895 17.1355063,14.8360258 17.1355063,12 C17.1355063,9.16397415 14.8365443,6.86510501 12.0004039,6.86510501 C9.1642635,6.86510501 6.86530151,9.16397415 6.86530151,12 M16.138697,6.66155089 C16.138697,7.32390953 16.6758754,7.86187399 17.3390686,7.86187399 C18.001454,7.86187399 18.5394402,7.32390953 18.5394402,6.66155089 C18.5394402,5.99919225 18.0022618,5.46203554 17.3390686,5.46203554 C16.6758754,5.46203554 16.138697,5.99919225 16.138697,6.66155089 M7.95985298,20.1397415 C6.98485399,20.095315 6.45494568,19.9329564 6.10275051,19.7956381 C5.63584959,19.6138934 5.30304132,19.3974152 4.95246173,19.0476575 C4.60268993,18.6978998 4.38539521,18.365105 4.20445091,17.8982229 C4.06712711,17.546042 3.9047619,17.0161551 3.86033362,16.0411955 C3.81186639,14.9870759 3.80217295,14.6704362 3.80217295,12 C3.80217295,9.32956381 3.81267418,9.01373183 3.86033362,7.95880452 C3.9047619,6.98384491 4.06793489,6.45476575 4.20445091,6.10177706 C4.386203,5.63489499 4.60268993,5.30210016 4.95246173,4.95153473 C5.30223353,4.60177706 5.6350418,4.38449111 6.10275051,4.20355412 C6.45494568,4.06623586 6.98485399,3.90387722 7.95985298,3.85945073 C9.01401511,3.81098546 9.33066764,3.80129241 12.0004039,3.80129241 C14.6709479,3.80129241 14.9867927,3.81179321 16.0417626,3.85945073 C17.0167616,3.90387722 17.5458621,4.06704362 17.8988651,4.20355412 C18.365766,4.38449111 18.6985743,4.60177706 19.0491538,4.95153473 C19.3989256,5.30129241 19.6154126,5.63489499 19.7971647,6.10177706 C19.9344885,6.453958 20.0968537,6.98384491 20.141282,7.95880452 C20.1897492,9.01373183 20.1994426,9.32956381 20.1994426,12 C20.1994426,14.6696284 20.1897492,14.9862682 20.141282,16.0411955 C20.0968537,17.0161551 19.9336807,17.546042 19.7971647,17.8982229 C19.6154126,18.365105 19.3989256,18.6978998 19.0491538,19.0476575 C18.699382,19.3974152 18.365766,19.6138934 17.8988651,19.7956381 C17.5466699,19.9329564 17.0167616,20.095315 16.0417626,20.1397415 C14.9876005,20.1882068 14.6709479,20.1978998 12.0004039,20.1978998 C9.33066764,20.1978998 9.01401511,20.1882068 7.95985298,20.1397415 M7.8774587,2.06058158 C6.81279535,2.10904685 6.08578699,2.27786753 5.45005856,2.52504039 C4.79251989,2.78029079 4.23514682,3.12277868 3.67858153,3.67851373 C3.12282402,4.23424879 2.78032231,4.79159935 2.52506159,5.44991922 C2.27787875,6.08562197 2.10905125,6.81260097 2.06058403,7.87722132 C2.01130902,8.94345719 2,9.28432956 2,12 C2,14.7156704 2.01130902,15.0565428 2.06058403,16.1227787 C2.10905125,17.187399 2.27787875,17.914378 2.52506159,18.5500808 C2.78032231,19.2075929 3.12201624,19.7657512 3.67858153,20.3214863 C4.23433903,20.8772213 4.7917121,21.2189015 5.45005856,21.4749596 C6.08659477,21.7221325 6.81279535,21.8909532 7.8774587,21.9394184 C8.94454542,21.9878837 9.28462377,22 12.0004039,22 C14.7169918,22 15.0570702,21.9886914 16.1233491,21.9394184 C17.1880124,21.8909532 17.9150208,21.7221325 18.5507492,21.4749596 C19.2082879,21.2189015 19.765661,20.8772213 20.3222263,20.3214863 C20.8779838,19.7657512 21.2196777,19.2075929 21.4757462,18.5500808 C21.722929,17.914378 21.8925643,17.187399 21.9402238,16.1227787 C21.988691,15.0557351 22,14.7156704 22,12 C22,9.28432956 21.988691,8.94345719 21.9402238,7.87722132 C21.8917565,6.81260097 21.722929,6.08562197 21.4757462,5.44991922 C21.2196777,4.79240711 20.8779838,4.23505654 20.3222263,3.67851373 C19.7664688,3.12277868 19.2082879,2.78029079 18.551557,2.52504039 C17.9150208,2.27786753 17.1880124,2.1082391 16.1241569,2.06058158 C15.0578779,2.01211632 14.7169918,2 12.0012117,2 C9.28462377,2 8.94454542,2.01130856 7.8774587,2.06058158"/></svg></div><div class="media-body text-custom"><h6 class="pix-feature-title  font-weight-bold  secondary-font text-heading-default  " style="padding-top:8px;"  >Instagram</h6><div class="pix-feature-content text-text-gray    font-weight-bold  " style=""  ></div></div></div></a>				</div>
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			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-4ff57f5 bg-white fly-sm shadow-lg shadow-hover-lg rounded-10 elementor-widget elementor-widget-pix-feature" data-id="4ff57f5" data-element_type="widget" data-e-type="widget" data-widget_type="pix-feature.default">
				<div class="elementor-widget-container">
					<a href="https://twitter.com/casspro?lang=en-GB" target="_blank" rel="noopener"><div id="pix-feature-4ff57f5" class="pix-feature-el media "><div class="pix-feature-icon pix-feature-icon-outer mr-3 mw-100 d-flex  "   style="font-size:1px;width:1px;aspect-ratio:1/1 !important;position:relative;line-height:1px;color:#00ACEE;text-align:center;"><svg class="pixfort-icon " width="24" height="24"  data-name="Solid/pixfort-icon-x-1" viewBox="2 2 20 20"><g  stroke="none" stroke-width="var(--pf-icon-stroke-width)" fill="none" fill-rule="evenodd"><path d="M17.7511704,3 L20.8179669,3 L14.1179252,10.6577203 L22,21.0781532 L15.8283966,21.0781532 L10.9945766,14.7582163 L5.46358875,21.0781532 L2.39493812,21.0781532 L9.56130348,12.8873592 L2,3 L8.32828072,3 L12.6976313,8.77666528 L17.7511704,3 Z M16.674825,19.2425254 L18.3741714,19.2425254 L7.40490428,4.73921105 L5.58132851,4.73921105 L16.674825,19.2425254 Z"  fill="var(--pf-icon-color)"></path></g></svg></div><div class="media-body text-custom"><h6 class="pix-feature-title  font-weight-bold  secondary-font text-heading-default  " style="padding-top:8px;"  >X</h6><div class="pix-feature-content text-text-gray    font-weight-bold  " style=""  ></div></div></div></a>				</div>
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				<div class="elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1ecdf00" data-id="1ecdf00" data-element_type="column" data-e-type="column" data-settings="{&quot;pix_scale_in&quot;:&quot;none&quot;}">
			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-eef4363 bg-white fly-sm shadow-lg shadow-hover-lg rounded-10 elementor-widget elementor-widget-pix-feature" data-id="eef4363" data-element_type="widget" data-e-type="widget" data-widget_type="pix-feature.default">
				<div class="elementor-widget-container">
					<a href="https://www.youtube.com/@cassproductions" target="_blank" rel="noopener"><div id="eef4363" class="pix-feature-el media "><div class="pix-feature-icon pix-feature-icon-outer mr-3 mw-100 d-flex text-red "   style="font-size:1px;width:1px;aspect-ratio:1/1 !important;position:relative;line-height:1px;text-align:center;"><svg class="pixfort-icon " width="24" height="24"  data-name="Solid/pixfort-icon-youtube-1" viewBox="2 2 20 20"><path fill="var(--pf-icon-color)" fill-rule="evenodd" d="M12.4315186,18.8905856 L8.3328397,18.8156838 C7.00577805,18.7895832 5.67541376,18.8416844 4.37437293,18.5712779 C2.39518958,18.1672681 2.25497741,16.1863203 2.10826004,14.5246801 C1.90609831,12.1886237 1.98436092,9.81016622 2.36586612,7.49361026 C2.58123842,6.19377885 3.42881648,5.41816012 4.73956508,5.33375808 C9.16430487,5.02745068 13.6184682,5.06375155 18.0334001,5.20665501 C18.4996732,5.21975532 18.9691487,5.29135705 19.4289166,5.37285902 C21.6984322,5.77036862 21.7537764,8.01522286 21.9008941,9.90496851 C22.0476115,11.8142146 21.985662,13.733261 21.7052376,15.6295068 C21.4802576,17.1995447 21.0498133,18.5161765 19.23326,18.6432796 C16.9572392,18.8094836 14.7334602,18.9432869 12.4510343,18.9006858 C12.4511343,18.8905856 12.4380238,18.8905856 12.4315186,18.8905856 Z M10.0218909,14.9156896 C11.7370631,13.9316658 13.419509,12.9640424 15.1248733,11.9866188 C13.4064986,11.002595 11.7272552,10.0349717 10.0218909,9.05754804 L10.0218909,14.9156896 Z"/></svg></div><div class="media-body text-custom"><h6 class="pix-feature-title  font-weight-bold  secondary-font text-heading-default  " style="padding-top:8px;"  >YouTube</h6><div class="pix-feature-content     font-weight-bold  " style="color:;"  ></div></div></div></a>				</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/healthcare-explainer-animation">E-MOTIVE PPH Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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		<title>UKRI Brand animation</title>
		<link>https://cassproductions.co.uk/portfolio-item/brand-identity-explainer-video</link>
		
		<dc:creator><![CDATA[Gavin Pedley]]></dc:creator>
		<pubDate>Fri, 24 Jan 2025 10:28:07 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=7530</guid>

					<description><![CDATA[<p>&#32; Brand Identity Explainer Video for UKRI As long-standing and trusted partners of UK Research and Innovation (UKRI) since its formation, we were recently commissioned to create a brand identity explainer video designed specifically for internal audiences. The objective of...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/brand-identity-explainer-video">UKRI Brand animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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									<p data-start="123" data-end="805"><strong>Brand Identity Explainer Video for UKRI</strong></p><p data-start="123" data-end="805">As long-standing and trusted partners of UK Research and Innovation (UKRI) since its formation, we were recently commissioned to create a brand identity explainer video designed specifically for internal audiences. The objective of this project was to help UKRI staff better understand the importance of maintaining brand consistency and the thought process behind the creation and refinement of visual identity elements, such as logos. The video serves as a clear, engaging, and accessible tool that explains how a unified brand identity supports stronger internal cohesion and external recognition, especially as UKRI expands its influence across diverse platforms and stakeholder communities.</p><p data-start="123" data-end="805"><strong>Why Brand Identity Matters for Internal Engagement</strong></p><p data-start="807" data-end="1318">Maintaining a cohesive and recognisable brand is essential for any large organisation. UKRI wanted to ensure that all employees, regardless of department or familiarity with branding, could grasp the reasoning behind key visual identity decisions. The brand identity explainer video was designed to demystify the branding process by presenting it in simple terms. It showed how visual consistency builds trust, professionalism and recognition on both national and international levels.</p><p data-start="932" data-end="1458">For any large and multifaceted organisation, a strong and coherent brand identity is essential. It’s more than just a logo or a colour palette, it’s a critical part of how an organisation presents itself to the world and how it is perceived by stakeholders, collaborators, and the public. Internally, brand identity also plays a key role in cultivating a unified culture. UKRI recognised that as the organisation grows, ensuring staff at all levels understand and align with the brand’s visual language is a strategic priority.</p><p data-start="1460" data-end="2006">Many employees across various departments may not be directly involved in design, marketing or communications. However, their work often contributes to how UKRI is represented, whether through reports, presentations, or digital content. With this in mind, the brand identity explainer video was created to demystify the branding process by simplifying concepts and focusing on clarity. It illustrates how visual consistency builds credibility, enhances professionalism, and strengthens recognition across both national and international contexts.</p><p data-start="807" data-end="1318"><strong>Designing the Brand Identity Explainer Video</strong></p><p data-start="1320" data-end="1862">To bring this concept to life, we drew inspiration from the clean and modern design aesthetics used by global leaders such as Apple, Google and Adobe. The visual language of the animation was deliberately minimalist, using clean lines, purposeful transitions and a refined colour palette to maintain clarity and focus. Each frame was carefully constructed to reflect UKRI’s values of simplicity, accessibility and professionalism, aligning with its organisational tone.</p><p data-start="1320" data-end="1862"><strong>Communicating Branding Principals Through Animation</strong></p><p data-start="1864" data-end="2511">The brand identity explainer video explored the core elements of logo development and visual identity. It demonstrated how small design choices such as font, spacing, alignment and colour contribute to the perception of a brand. Using engaging visuals and straightforward language, the animation helped employees from all backgrounds understand and appreciate the logic behind the organisation’s branding strategy. The goal was to not only inform, but also to empower teams to take ownership of a shared identity.</p><p data-start="1864" data-end="2511"><strong>Clear, Inclusive and Accessible Messaging</strong></p><p data-start="2513" data-end="2854">To make the video inclusive and impactful, we avoided jargon and kept the script digestible regardless of staff members&#8217; design or marketing experience. This approach supported UKRI’s values of openness and accessibility in internal communication. The result was a tool that helped unify teams and strengthen internal culture.</p><p data-start="2513" data-end="2854"><strong>Positive Reception and Lasting Impact</strong></p><p data-start="3187" data-end="3594">The final animation was well received across the organisation. Colleagues praised its clarity, style and ability to simplify a complex subject. More than just a training resource, the brand identity explainer video became a valuable communication tool used in onboarding, newsletters and leadership briefings. It has helped foster a stronger sense of connection to the organisation’s mission and values.</p><p data-start="3187" data-end="3594"><strong>A Versatile Tool for Internal Communications</strong></p><p data-start="3650" data-end="3704">This project fits within several of our core services:</p><ul data-start="3706" data-end="3974"><li data-start="3706" data-end="3757"><p data-start="3708" data-end="3757"><span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/#portfolio">Animated explainer videos</a></strong></span> for corporate culture across Hampshire and the UK</p></li><li data-start="3758" data-end="3812"><p data-start="3760" data-end="3812">Brand identity video production for internal teams</p></li><li data-start="3813" data-end="3864"><p data-start="3815" data-end="3864">Corporate animation for training and onboarding</p></li><li data-start="3865" data-end="3919"><p data-start="3867" data-end="3919">Minimalist design inspired by global brand leaders</p></li><li data-start="3920" data-end="3974"><p data-start="3922" data-end="3974">Creative visual solutions for business communication</p></li></ul><p data-start="3976" data-end="4228">Through effective storytelling, considered design and clear brand thinking, we helped UKRI reinforce the power of visual consistency. The result was a successful brand identity explainer video that continues to provide value well beyond its launch that we created from our office in Southampton, Hampshire.</p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><span style="color: #000000;"><strong>UKRI</strong></span></p>								</div>
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									<p><span style="color: #000000;"><strong>Brand Animation</strong></span></p>								</div>
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									<p><span style="color: #000000;"><strong><a style="color: #000000;" href="https://www.ukri.org/" target="_blank" rel="noopener">https://www.ukri.org/ </a></strong></span></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/brand-identity-explainer-video">UKRI Brand animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Portsmouth Council Animation</title>
		<link>https://cassproductions.co.uk/portfolio-item/public-sector-animation-2</link>
		
		<dc:creator><![CDATA[Gavin Pedley]]></dc:creator>
		<pubDate>Thu, 08 Feb 2024 11:55:41 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=6611</guid>

					<description><![CDATA[<p>&#32; Public Sector Animation for Portsmouth City Council This animation delivers a powerful and thought-provoking visual exploration of Portsmouth City Council’s essential services for vulnerable adults in the community. At the heart of the story lies a simple but transformative...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/public-sector-animation-2">Portsmouth Council Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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									<p data-start="125" data-end="705"><strong>Public Sector Animation for Portsmouth City Council</strong></p><p data-start="365" data-end="729">This animation delivers a powerful and thought-provoking visual exploration of Portsmouth City Council’s essential services for vulnerable adults in the community. At the heart of the story lies a simple but transformative principle: rejecting labels and embracing the individuality, dignity, and humanity of every person in Portsmouth. Portsmouth being a part of our local county Hampshire made this project particularly important to us.</p><p data-start="731" data-end="921">The animation aims not only to inform viewers of the services available but also to challenge assumptions and celebrate the diverse experiences of adults who receive support across the city.</p><p data-start="731" data-end="921">This animation was developed to communicate the council&#8217;s commitment to equity and accessibility in a visually compelling way.</p><p data-start="125" data-end="705"><strong>Supporting Vulnerable Adults Through Creative Storytelling</strong></p><p data-start="995" data-end="1340">From the outset, we worked in close partnership with Portsmouth City Council, Hampshire to shape a concept that would approach complex and sensitive topics with empathy, clarity, and respect. Working from a client-provided script, we collaborated to refine the tone and narrative arc to ensure it struck the right balance between informative and emotional.</p><p data-start="1342" data-end="1676">We then developed detailed style frames and a comprehensive storyboard, mapping the animation’s visual journey and narrative pacing. This early work helped ensure that the messaging remained consistent, empathetic, and true to the council’s inclusive values, all while maintaining a high standard of creative storytelling.</p><p data-start="1678" data-end="1804">This animation is more than a promotional video, it’s a social impact tool. It’s designed to inform, uplift, and empower.</p><p data-start="1187" data-end="1424"><strong>Abstract Visual Style with a Local Identity</strong></p><p data-start="1870" data-end="2192">The animation features a refined abstract style, using simplified character designs and smooth transitions to gently guide viewers through a variety of environments. These environments reflect the journey of individuals accessing support and depict the wider network of services, staff, and community members involved.</p><p data-start="2194" data-end="2575">To strengthen the local connection, we illustrated a range of recognisable Portsmouth landmarks in the background, including key buildings, parks, and coastal features. This attention to local detail grounds the story in Portsmouth, Hampshire and helps local viewers feel immediately seen and included. It reinforces the city’s shared sense of identity, belonging, and responsibility.</p><p data-start="2577" data-end="2792">The creative choice of abstraction also encourages universal relatability, allowing audiences to focus on emotions and ideas, rather than literal depictions that may risk reinforcing stereotypes or privacy concerns.</p><p data-start="2577" data-end="2792">The visual direction of the social care animation was carefully chosen to ensure emotionally clarity, tone consistency, and respect for those represented.</p><p data-start="1740" data-end="2093"><strong>Respectful Representation of Diverse Experiences</strong></p><p data-start="2855" data-end="3192">One of the guiding principles behind this social care animation was ensuring that it represented the lived experiences of vulnerable adults with honesty and compassion. By using an abstract visual approach, we were able to avoid reductive or overly literal portrayals while still conveying the emotional truths of people’s lives.</p><p data-start="3194" data-end="3487">This decision also allowed us to protect privacy, especially in cases involving mental health, learning disabilities, or domestic situations. The result is an animation that communicates emotional weight without compromising the dignity, diversity, or anonymity of those it represents.</p><p data-start="3489" data-end="3657">The animation sends a powerful message: everyone deserves respect, support, and fair access to the services that empower them to live with independence and purpose.</p><p data-start="2465" data-end="2604"><strong>Raising Awareness and Promoting Inclusive Support</strong></p><p data-start="3722" data-end="4007">This animation is a clear reflection of the council&#8217;s dedication to inclusion, accessibility, and social justice. It highlights the wide range of services provided by the council, spanning mental health, learning support, community outreach, and daily living assistance.</p><p data-start="4009" data-end="4050">Through visual storytelling, we aimed to:</p><ul data-start="4052" data-end="4291"><li data-start="4052" data-end="4100"><p data-start="4054" data-end="4100">Challenge stigma surrounding social care</p></li><li data-start="4101" data-end="4150"><p data-start="4103" data-end="4150">Encourage community awareness and empathy</p></li><li data-start="4151" data-end="4221"><p data-start="4153" data-end="4221">Support frontline teams in explaining and promoting their work</p></li><li data-start="4222" data-end="4291"><p data-start="4224" data-end="4291">Inspire civic pride and engagement </p></li></ul><p data-start="4293" data-end="4509">The animation is distributed across the council’s social media platforms, internal training materials, and public outreach campaigns. It serves as both an educational resource and a community engagement tool.</p><p data-start="4293" data-end="4509"><strong>A Creative Collaboration That Drives Impact </strong></p><p data-start="4568" data-end="4803">This project was a true collaboration between our creative team and the council’s social care professionals. We are proud to have helped bring this important story to life through thoughtful design, scripting, animation, and sound.</p><p data-start="4805" data-end="5006">For us, it represents the potential of animation as a medium for social change, fostering empathy, promoting dialogue, and building stronger connections between services and the people they support. Creating this animation from our office in Southampton, Hampshire was a pleasure for us.</p><p data-start="4805" data-end="5006">Our team brings decades of experience in producing public sector video content across Hampshire, and this social care animation is one of our proudest collaborations.</p><p data-start="4805" data-end="5006"><strong>Learn More and See Related Work</strong></p><p data-start="4805" data-end="5006"><a href="https://cassproductions.co.uk/#portfolio">Explore our public sector and social impact animations in our <span style="color: #22a89f;"><strong>portfolio</strong></span></a><span style="color: #22a89f;"><strong>.</strong></span></p><p data-start="4805" data-end="5006">Learn more about Portsmouth City Council&#8217;s services at <strong><span style="color: #22a89f;"><a style="color: #22a89f;" href="https://www.portsmouth.gov.uk/" target="_blank" rel="noopener">https://www.portsmouth.gov.uk/ </a></span></strong></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Portsmouth City Council</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Public Sector Animation</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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									<p><a href="https://www.portsmouth.gov.uk/" target="_blank" rel="noopener"><span style="color: #000000;"><b>https://www.portsmouth.gov.uk/ </b></span></a></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/public-sector-animation-2">Portsmouth Council Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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			</item>
		<item>
		<title>Moat Homes 2D Animation</title>
		<link>https://cassproductions.co.uk/portfolio-item/2d-animation-hampshire</link>
		
		<dc:creator><![CDATA[Gavin Pedley]]></dc:creator>
		<pubDate>Thu, 08 Feb 2024 11:44:53 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=6583</guid>

					<description><![CDATA[<p>&#32; This heartfelt 2D animation project was created in collaboration with industry experts Fullcomms and delivered for Moat Homes, a prominent housing association based in the South East of England. Designed to capture the warmth, sentimentality and festive joy of...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/2d-animation-hampshire">Moat Homes 2D Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-2b32dd33" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 300ms;">Moat&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 300ms;">Homes&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 300ms;">2D&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 75ms;transition-duration: 300ms;">Animation&#32;</span></span> </h2></div>				</div>
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									<p data-start="117" data-end="719">This heartfelt 2D animation project was created in collaboration with industry experts Fullcomms and delivered for Moat Homes, a prominent housing association based in the South East of England. Designed to capture the warmth, sentimentality and festive joy of the holiday season, the animations focus on Christmas and New Year’s Eve celebrations within a relatable and inclusive family setting. The goal was to produce a series of films that would not only engage residents and stakeholders but also reflect the community spirit and values that underpin Moat Homes as an organisation.</p><p data-start="721" data-end="1232">At the core of the animation is a simple yet powerful narrative device, a voice message from a parent to their daughter, which drives the emotional arc of the story. This creative choice brings a personal, nostalgic tone to the piece, encouraging viewers to reflect on their own family traditions and the importance of togetherness during the festive season. The message unfolds naturally, guiding the animation through scenes of holiday rituals, laughter and quiet moments that many families can relate to.</p><p data-start="1234" data-end="1724">To bring this story to life, we worked from character designs provided by the client, developing them further to ensure they could support a wide range of expressive motion and interaction. These characters formed the visual anchor of the animation and helped establish a consistent, appealing style that resonated with the target audience. We ensured that every element, from facial expressions to environmental details, worked in harmony to create an authentic and visually rich experience.</p><p data-start="1726" data-end="1995">Consistency was a major priority throughout the production. We took great care to make the animation feel like a single, cohesive piece, rather than a collection of disparate scenes. To achieve this, we employed a number of advanced animation techniques, including:</p><ul data-start="1996" data-end="2417"><li data-start="1996" data-end="2106"><p data-start="1998" data-end="2106">Kinetic typography to visually reinforce the spoken words and emphasize emotional beats in the dialogue.</p></li><li data-start="2107" data-end="2269"><p data-start="2109" data-end="2269">Dynamic, integrated transitions that allowed scenes to flow seamlessly into one another, maintaining visual momentum while reinforcing narrative continuity.</p></li><li data-start="2270" data-end="2417"><p data-start="2272" data-end="2417">Custom sound design that elevated the entire experience, aligning perfectly with the tone of the voice message and the pacing of the visuals.</p></li></ul><p data-start="2419" data-end="2899">This layered approach helped immerse the viewer in the story, making the animation not just a festive greeting but a touching, memorable narrative that reflected the human side of Moat Homes’ work. The sound design was particularly impactful, subtly enhancing the mood while never distracting from the dialogue. Ambient sounds, subtle music cues and carefully placed audio transitions added emotional depth and texture, further anchoring the viewer in the world of the animation.</p><p data-start="2901" data-end="3245">The finished films were used across Moat Homes’ digital platforms, including social media and internal communications, providing an engaging way to connect with both residents and staff. The response was overwhelmingly positive, with viewers praising the animation’s emotional resonance, high-quality production and relatable storytelling.</p><p data-start="3247" data-end="3538">This project stands as a prime example of how animated content,when crafted with care, technical expertise and a deep understanding of the target audience, can become a powerful tool for brand storytelling, especially during moments of shared cultural significance like the holidays.</p><p data-start="3540" data-end="3621">In summary, our work with Fullcomms and Moat Homes demonstrates our strengths in:</p><ul data-start="3622" data-end="3910"><li data-start="3622" data-end="3651"><p data-start="3624" data-end="3651">2D animation production across Hampshire and the UK</p></li><li data-start="3652" data-end="3698"><p data-start="3654" data-end="3698">Seasonal and holiday-themed storytelling</p></li><li data-start="3699" data-end="3748"><p data-start="3701" data-end="3748">Character development and visual continuity</p></li><li data-start="3749" data-end="3797"><p data-start="3751" data-end="3797">Kinetic typography and dynamic transitions</p></li><li data-start="3798" data-end="3849"><p data-start="3800" data-end="3849">Custom sound design and audio synchronisation</p></li><li data-start="3850" data-end="3910"><p data-start="3852" data-end="3910">Collaborative creative direction with partner agencies</p></li></ul><p data-start="3912" data-end="4177">By blending heartfelt storytelling with creative design and technical precision, we produced an animation that not only celebrated the festive season but also reinforced a sense of connection, community and home, values that lie at the heart of Moat Homes’ mission from our office in Southampton, Hampshire.</p><p data-start="3912" data-end="4177">For more  insight into our other various 2D animations visit our <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/#portfolio">portfolio.</a></strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Moat Homes</strong></span></p>								</div>
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									<p><span style="color: #000000;"><strong>2D animation</strong></span></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/2d-animation-hampshire">Moat Homes 2D Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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		<title>Shared Ownership Animation</title>
		<link>https://cassproductions.co.uk/portfolio-item/explainer-animation-hampshire</link>
		
		<dc:creator><![CDATA[Gavin Pedley]]></dc:creator>
		<pubDate>Thu, 08 Feb 2024 11:40:27 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=6572</guid>

					<description><![CDATA[<p>&#32; Explainer Animation for Shared Ownership &#8211; A Collaboration with Guinness Homes This engaging explainer animation was produced in close collaboration with Guinness Homes and Pearl Comms, with the goal of demystifying and promoting the shared ownership homebuying route to...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/explainer-animation-hampshire">Shared Ownership Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-1c8a306" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 300ms;">Shared&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 300ms;">Ownership&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 300ms;">Animation&#32;</span></span> </h2></div>				</div>
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									<p data-start="131" data-end="611"><strong>Explainer Animation for Shared Ownership &#8211; A Collaboration with Guinness Homes</strong></p><p data-start="131" data-end="611">This engaging explainer animation was produced in close collaboration with Guinness Homes and Pearl Comms, with the goal of demystifying and promoting the shared ownership homebuying route to a wide audience. Created as part of a digital campaign, the project centred on a 60-second hero animation supported by multiple cut-down versions optimised for various aspect ratios and social media formats. These edits ensured seamless distribution across platforms such as Instagram, Facebook, LinkedIn, and Twitter, maximising engagement and accessibility.</p><p data-start="131" data-end="611"><strong>Supporting First-Time Buyers Through Animation</strong></p><p data-start="613" data-end="1142">Guinness Homes is a well-established national housing provider with developments across the UK. Their mission is to make high-quality, affordable housing available to more people. A central part of their offering is the shared ownership scheme, which provides a more accessible route into homeownership, especially for first-time buyers.</p><p data-start="613" data-end="1142">However, shared ownership can be misunderstood. Many prospective buyers are unfamiliar with how it works, who it’s for, and what the long-term benefits are. High house prices, confusing terminology, and a lack of clear information often deter people from considering this option. That’s where our explainer animation played a key role: helping break down complex ideas into simple, engaging visual storytelling.</p><p data-start="613" data-end="1142"><strong>Purpose and Objectives of the Animation</strong></p><p data-start="1793" data-end="1869">The goals of the explainer animation were multifaceted and audience-focused:</p><ul data-start="1871" data-end="2444"><li data-start="1871" data-end="1969"><p data-start="1873" data-end="1969">To educate prospective buyers about the shared ownership model and how it works in practice.</p></li><li data-start="1970" data-end="2077"><p data-start="1972" data-end="2077">To debunk common myths around the scheme, such as who qualifies or whether it’s a temporary solution.</p></li><li data-start="2078" data-end="2199"><p data-start="2080" data-end="2199">To highlight affordability, particularly for people who feel excluded from the property market due to rising costs.</p></li><li data-start="2200" data-end="2294"><p data-start="2202" data-end="2294">To simplify the buyer journey, showing what to expect from initial enquiry to moving in.</p></li><li data-start="2295" data-end="2444"><p data-start="2297" data-end="2444">To emphasise the flexibility of shared ownership, including the ability to increase one’s share over time and eventually own the home outright.</p></li></ul><p data-start="3573" data-end="3822"><strong>Creative Approach and Style</strong></p><p data-start="2483" data-end="2840">We used a clean, modern animation style paired with friendly, jargon-free language to ensure the film was welcoming and easy to understand. Through a combination of clear visual metaphors, expressive character animation, and effective kinetic typography, the explainer animation maintained viewer interest while delivering important details.</p><p data-start="2842" data-end="3152">Our design choices were carefully considered to appeal to a wide demographic. We featured diverse characters, inclusive settings, and housing visuals that reflect real communities. The tone of voice was intentionally reassuring and informative, striking a balance between authority and approachability.</p><p data-start="2842" data-end="3152"><strong>Key Shared Ownership Messages in the Film</strong></p><p data-start="3205" data-end="3284">Throughout the explainer animation, the following key points were communicated:</p><ul data-start="3286" data-end="3849"><li data-start="3286" data-end="3413"><p data-start="3288" data-end="3413">Shared ownership allows you to buy a share of your home, typically between 25% and 75%, depending on what you can afford.</p></li><li data-start="3414" data-end="3513"><p data-start="3416" data-end="3513">You pay rent on the portion you don’t own, making monthly costs often lower than market rent.</p></li><li data-start="3514" data-end="3636"><p data-start="3516" data-end="3636">Deposits are significantly smaller, calculated only on the share you’re buying, rather than the full property value.</p></li><li data-start="3637" data-end="3732"><p data-start="3639" data-end="3732">Over time, you can increase your share<strong data-start="3658" data-end="3681">, </strong>eventually owning 100% of the home, if you choose.</p></li><li data-start="3733" data-end="3849"><p data-start="3735" data-end="3849">Shared ownership offers a realistic and affordable alternative for people who may not be able to buy outright.</p></li></ul><p><strong>Optimised for Multi-Platform Use</strong></p><p>To ensure the animation reached its target audience wherever they consume content, we produced multiple versions optimised for digital distribution. This included aspect ratios of 16:9 (widescreen), 1:1 (square for feeds), and 9:16 (vertical for Stories and Reels). Each version was tailored to maintain visual integrity, clarity, and impact across all platforms.</p><p><strong>Results and Client Value</strong></p><p>The final animation became a central asset in Guinness Homes’ digital marketing toolkit. It was used across social channels, embedded on property listing pages, and included in outreach emails to first-time buyers and housing advisors. As a result, the animation helped raise awareness of shared ownership, clarify the application process, and reduce the number of queries caused by misunderstandings.</p><p data-start="4738" data-end="5030">This project reflects the power of explainer animation in making complex topics clear and compelling. By combining motion design, storytelling, and educational messaging, we were able to deliver a piece that not only looked great but performed effectively in a real-world housing context.</p><p data-start="5032" data-end="5273">We are proud to support organisations like Guinness Homes in their mission to make home ownership more accessible, and we continue to develop animation content that drives engagement, builds trust, and supports public understanding, all from our office in Southampton, Hampshire.</p><p data-start="3824" data-end="3969">To find out more about shared ownership and explore available properties, visit <span style="color: #22a89f;"><strong><a class="" style="color: #22a89f;" href="http://guinnesshomes.co.uk" target="_new" rel="noopener" data-start="3904" data-end="3968">Guinness Homes</a>.</strong></span></p><p data-start="3824" data-end="3969">To view other examples of our explainer animation work, visit our <strong><span style="color: #22a89f;"><a style="color: #22a89f;" href="https://cassproductions.co.uk/#portfolio">Portfolio.</a></span></strong></p>								</div>
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					<a class="text-left "  aria-label="icon" href="#" target="_self"><div id="duo-icon-13923091" class="pix-icon text-left "><div class="pix-icon-bg rounded-circle feature_img position-relative d-inline-flex align-items-center justify-content-center bg-gradient-primary-light "   style=" width:108px;height:108px;position:relative;line-height:108px;text-align:center;"><span style="font-size:60px;line-height:60px;" class="text-gradient-primary d-inline-flex align-middle"><svg class="pixfort-icon " width="60" height="60"  data-name="Line/pixfort-icon-edit-pencil-1" viewBox="2 2 20 20"><path fill="none" stroke="var(--pf-icon-color)" stroke-linecap="round" stroke-linejoin="round" stroke-width="var(--pf-icon-stroke-width)" d="M11.7923882,1.44238816 C12.8969577,1.44238816 13.7923882,2.33781866 13.7923882,3.44238816 L13.7923882,19.8368369 C13.7923882,20.2316869 13.6755121,20.6177022 13.4564887,20.9462373 L11.7923882,23.4423882 L11.7923882,23.4423882 L10.1282876,20.9462373 C9.90926421,20.6177022 9.79238816,20.2316869 9.79238816,19.8368369 L9.79238816,3.44238816 C9.79238816,2.33781866 10.6878187,1.44238816 11.7923882,1.44238816 Z M9.79238816,5.44238816 L13.7923882,5.44238816" transform="rotate(45 11.792 12.442)"/></svg></span></div></div></a>				</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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				<div class="elementor-element elementor-element-1a987ad elementor-widget elementor-widget-text-editor" data-id="1a987ad" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
									<p><span style="color: #000000;"><strong>Explainer animation</strong></span></p>								</div>
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				<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7ddd10e fly-sm" data-id="7ddd10e" data-element_type="column" data-e-type="column" data-settings="{&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}">
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					<a class="text-left "  aria-label="icon" href="#" target="_self"><div id="duo-icon-160519242" class="pix-icon text-left "><div class="pix-icon-bg rounded-circle feature_img position-relative d-inline-flex align-items-center justify-content-center bg-gradient-primary-light "   style=" width:108px;height:108px;position:relative;line-height:108px;text-align:center;"><span style="font-size:60px;line-height:60px;" class="text-gradient-primary d-inline-flex align-middle"><svg class="pixfort-icon " width="60" height="60"  data-name="Line/pixfort-icon-desktop-monitor-1" viewBox="2 2 20 20"><path fill="none" stroke="var(--pf-icon-color)" stroke-linecap="round" stroke-linejoin="round" stroke-width="var(--pf-icon-stroke-width)" d="M5,3 L19,3 C20.1045695,3 21,3.8954305 21,5 L21,14 C21,15.1045695 20.1045695,16 19,16 L5,16 C3.8954305,16 3,15.1045695 3,14 L3,5 C3,3.8954305 3.8954305,3 5,3 Z M9,16 L9,19.1715729 C9,19.7020059 8.78928632,20.2107137 8.41421356,20.5857864 L8,21 L8,21 L16,21 L15.5857864,20.5857864 C15.2107137,20.2107137 15,19.7020059 15,19.1715729 L15,16 L15,16"/></svg></span></div></div></a>				</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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									<p><span style="color: #000000;"><strong>https://www.guinnesshomes.co.uk/ </strong></span></p>								</div>
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						<div class="elementor-element elementor-element-43bb9ca2 bg-white fly-sm shadow-lg shadow-hover-lg rounded-10 elementor-widget elementor-widget-pix-feature" data-id="43bb9ca2" data-element_type="widget" data-e-type="widget" data-widget_type="pix-feature.default">
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					<a href="https://www.instagram.com/cass_productions/?hl=en" target="_blank" rel="noopener"><div id="pix-feature-4a6bea4a" class="pix-feature-el media "><div class="pix-feature-icon pix-feature-icon-outer mr-3 mw-100 d-flex  "   style="font-size:1px;width:1px;aspect-ratio:1/1 !important;position:relative;line-height:1px;color:#F77737;text-align:center;"><svg class="pixfort-icon " width="24" height="24"  data-name="Solid/pixfort-icon-instagram-1" viewBox="2 2 20 20"><path fill="var(--pf-icon-color)" fill-rule="evenodd" d="M8.66747445,12 C8.66747445,10.1591276 10.1594572,8.66639742 12.0004039,8.66639742 C13.8413506,8.66639742 15.3341411,10.1591276 15.3341411,12 C15.3341411,13.8408724 13.8413506,15.3336026 12.0004039,15.3336026 C10.1594572,15.3336026 8.66747445,13.8408724 8.66747445,12 M6.86530151,12 C6.86530151,14.8360258 9.1642635,17.134895 12.0004039,17.134895 C14.8365443,17.134895 17.1355063,14.8360258 17.1355063,12 C17.1355063,9.16397415 14.8365443,6.86510501 12.0004039,6.86510501 C9.1642635,6.86510501 6.86530151,9.16397415 6.86530151,12 M16.138697,6.66155089 C16.138697,7.32390953 16.6758754,7.86187399 17.3390686,7.86187399 C18.001454,7.86187399 18.5394402,7.32390953 18.5394402,6.66155089 C18.5394402,5.99919225 18.0022618,5.46203554 17.3390686,5.46203554 C16.6758754,5.46203554 16.138697,5.99919225 16.138697,6.66155089 M7.95985298,20.1397415 C6.98485399,20.095315 6.45494568,19.9329564 6.10275051,19.7956381 C5.63584959,19.6138934 5.30304132,19.3974152 4.95246173,19.0476575 C4.60268993,18.6978998 4.38539521,18.365105 4.20445091,17.8982229 C4.06712711,17.546042 3.9047619,17.0161551 3.86033362,16.0411955 C3.81186639,14.9870759 3.80217295,14.6704362 3.80217295,12 C3.80217295,9.32956381 3.81267418,9.01373183 3.86033362,7.95880452 C3.9047619,6.98384491 4.06793489,6.45476575 4.20445091,6.10177706 C4.386203,5.63489499 4.60268993,5.30210016 4.95246173,4.95153473 C5.30223353,4.60177706 5.6350418,4.38449111 6.10275051,4.20355412 C6.45494568,4.06623586 6.98485399,3.90387722 7.95985298,3.85945073 C9.01401511,3.81098546 9.33066764,3.80129241 12.0004039,3.80129241 C14.6709479,3.80129241 14.9867927,3.81179321 16.0417626,3.85945073 C17.0167616,3.90387722 17.5458621,4.06704362 17.8988651,4.20355412 C18.365766,4.38449111 18.6985743,4.60177706 19.0491538,4.95153473 C19.3989256,5.30129241 19.6154126,5.63489499 19.7971647,6.10177706 C19.9344885,6.453958 20.0968537,6.98384491 20.141282,7.95880452 C20.1897492,9.01373183 20.1994426,9.32956381 20.1994426,12 C20.1994426,14.6696284 20.1897492,14.9862682 20.141282,16.0411955 C20.0968537,17.0161551 19.9336807,17.546042 19.7971647,17.8982229 C19.6154126,18.365105 19.3989256,18.6978998 19.0491538,19.0476575 C18.699382,19.3974152 18.365766,19.6138934 17.8988651,19.7956381 C17.5466699,19.9329564 17.0167616,20.095315 16.0417626,20.1397415 C14.9876005,20.1882068 14.6709479,20.1978998 12.0004039,20.1978998 C9.33066764,20.1978998 9.01401511,20.1882068 7.95985298,20.1397415 M7.8774587,2.06058158 C6.81279535,2.10904685 6.08578699,2.27786753 5.45005856,2.52504039 C4.79251989,2.78029079 4.23514682,3.12277868 3.67858153,3.67851373 C3.12282402,4.23424879 2.78032231,4.79159935 2.52506159,5.44991922 C2.27787875,6.08562197 2.10905125,6.81260097 2.06058403,7.87722132 C2.01130902,8.94345719 2,9.28432956 2,12 C2,14.7156704 2.01130902,15.0565428 2.06058403,16.1227787 C2.10905125,17.187399 2.27787875,17.914378 2.52506159,18.5500808 C2.78032231,19.2075929 3.12201624,19.7657512 3.67858153,20.3214863 C4.23433903,20.8772213 4.7917121,21.2189015 5.45005856,21.4749596 C6.08659477,21.7221325 6.81279535,21.8909532 7.8774587,21.9394184 C8.94454542,21.9878837 9.28462377,22 12.0004039,22 C14.7169918,22 15.0570702,21.9886914 16.1233491,21.9394184 C17.1880124,21.8909532 17.9150208,21.7221325 18.5507492,21.4749596 C19.2082879,21.2189015 19.765661,20.8772213 20.3222263,20.3214863 C20.8779838,19.7657512 21.2196777,19.2075929 21.4757462,18.5500808 C21.722929,17.914378 21.8925643,17.187399 21.9402238,16.1227787 C21.988691,15.0557351 22,14.7156704 22,12 C22,9.28432956 21.988691,8.94345719 21.9402238,7.87722132 C21.8917565,6.81260097 21.722929,6.08562197 21.4757462,5.44991922 C21.2196777,4.79240711 20.8779838,4.23505654 20.3222263,3.67851373 C19.7664688,3.12277868 19.2082879,2.78029079 18.551557,2.52504039 C17.9150208,2.27786753 17.1880124,2.1082391 16.1241569,2.06058158 C15.0578779,2.01211632 14.7169918,2 12.0012117,2 C9.28462377,2 8.94454542,2.01130856 7.8774587,2.06058158"/></svg></div><div class="media-body text-custom"><h6 class="pix-feature-title  font-weight-bold  secondary-font text-heading-default  " style="padding-top:8px;"  >Instagram</h6><div class="pix-feature-content text-text-gray    font-weight-bold  " style=""  ></div></div></div></a>				</div>
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						<div class="elementor-element elementor-element-193df17b bg-white fly-sm shadow-lg shadow-hover-lg rounded-10 elementor-widget elementor-widget-pix-feature" data-id="193df17b" data-element_type="widget" data-e-type="widget" data-widget_type="pix-feature.default">
				<div class="elementor-widget-container">
					<a href="https://twitter.com/casspro?lang=en-GB" target="_blank" rel="noopener"><div id="pix-feature-193df17b" class="pix-feature-el media "><div class="pix-feature-icon pix-feature-icon-outer mr-3 mw-100 d-flex  "   style="font-size:1px;width:1px;aspect-ratio:1/1 !important;position:relative;line-height:1px;color:#00ACEE;text-align:center;"><svg class="pixfort-icon " width="24" height="24"  data-name="Solid/pixfort-icon-x-1" viewBox="2 2 20 20"><g  stroke="none" stroke-width="var(--pf-icon-stroke-width)" fill="none" fill-rule="evenodd"><path d="M17.7511704,3 L20.8179669,3 L14.1179252,10.6577203 L22,21.0781532 L15.8283966,21.0781532 L10.9945766,14.7582163 L5.46358875,21.0781532 L2.39493812,21.0781532 L9.56130348,12.8873592 L2,3 L8.32828072,3 L12.6976313,8.77666528 L17.7511704,3 Z M16.674825,19.2425254 L18.3741714,19.2425254 L7.40490428,4.73921105 L5.58132851,4.73921105 L16.674825,19.2425254 Z"  fill="var(--pf-icon-color)"></path></g></svg></div><div class="media-body text-custom"><h6 class="pix-feature-title  font-weight-bold  secondary-font text-heading-default  " style="padding-top:8px;"  >X</h6><div class="pix-feature-content text-text-gray    font-weight-bold  " style=""  ></div></div></div></a>				</div>
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			<div class="elementor-widget-wrap elementor-element-populated">
						<div class="elementor-element elementor-element-1b7709de bg-white fly-sm shadow-lg shadow-hover-lg rounded-10 elementor-widget elementor-widget-pix-feature" data-id="1b7709de" data-element_type="widget" data-e-type="widget" data-widget_type="pix-feature.default">
				<div class="elementor-widget-container">
					<a href="https://www.youtube.com/@cassproductions" target="_blank" rel="noopener"><div id="pix-feature-1b7709de" class="pix-feature-el media "><div class="pix-feature-icon pix-feature-icon-outer mr-3 mw-100 d-flex text-red "   style="font-size:1px;width:1px;aspect-ratio:1/1 !important;position:relative;line-height:1px;text-align:center;"><svg class="pixfort-icon " width="24" height="24"  data-name="Solid/pixfort-icon-youtube-1" viewBox="2 2 20 20"><path fill="var(--pf-icon-color)" fill-rule="evenodd" d="M12.4315186,18.8905856 L8.3328397,18.8156838 C7.00577805,18.7895832 5.67541376,18.8416844 4.37437293,18.5712779 C2.39518958,18.1672681 2.25497741,16.1863203 2.10826004,14.5246801 C1.90609831,12.1886237 1.98436092,9.81016622 2.36586612,7.49361026 C2.58123842,6.19377885 3.42881648,5.41816012 4.73956508,5.33375808 C9.16430487,5.02745068 13.6184682,5.06375155 18.0334001,5.20665501 C18.4996732,5.21975532 18.9691487,5.29135705 19.4289166,5.37285902 C21.6984322,5.77036862 21.7537764,8.01522286 21.9008941,9.90496851 C22.0476115,11.8142146 21.985662,13.733261 21.7052376,15.6295068 C21.4802576,17.1995447 21.0498133,18.5161765 19.23326,18.6432796 C16.9572392,18.8094836 14.7334602,18.9432869 12.4510343,18.9006858 C12.4511343,18.8905856 12.4380238,18.8905856 12.4315186,18.8905856 Z M10.0218909,14.9156896 C11.7370631,13.9316658 13.419509,12.9640424 15.1248733,11.9866188 C13.4064986,11.002595 11.7272552,10.0349717 10.0218909,9.05754804 L10.0218909,14.9156896 Z"/></svg></div><div class="media-body text-custom"><h6 class="pix-feature-title  font-weight-bold  secondary-font text-heading-default  " style="padding-top:8px;"  >YouTube</h6><div class="pix-feature-content     font-weight-bold  " style="color:;"  ></div></div></div></a>				</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/explainer-animation-hampshire">Shared Ownership Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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		<title>LGA Mixed Media Film</title>
		<link>https://cassproductions.co.uk/portfolio-item/mixed-media-film-production</link>
		
		<dc:creator><![CDATA[Gavin Pedley]]></dc:creator>
		<pubDate>Thu, 08 Feb 2024 11:30:31 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=6559</guid>

					<description><![CDATA[<p>LGA&#32; Mixed&#32; Media&#32; Film&#32; Mixed Media Film Production for the LGA&#8217;s Pathways to Planning Scheme We were proud to deliver a comprehensive mixed media film production for the Local Government Association (LGA) after winning a competitive tender. The project’s aim...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/mixed-media-film-production">LGA Mixed Media Film</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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									<p><strong>Mixed Media Film Production for the LGA&#8217;s Pathways to Planning Scheme</strong></p><p data-start="296" data-end="638">We were proud to deliver a comprehensive mixed media film production for the Local Government Association (LGA) after winning a competitive tender. The project’s aim was to promote their new Pathways to Planning graduate scheme, an initiative designed to attract and inspire the next generation of urban and environmental planners.</p><p data-start="640" data-end="1035">As a production company with extensive experience in public sector storytelling across Hampshire and the UK, we were responsible for all aspects of this mixed media film, including scriptwriting, casting, producing, live-action filming, animation, illustration and editing. The final product effectively combines real-world footage with vibrant, branded animation to create a cohesive, engaging and informative piece.</p><p data-start="640" data-end="1035"><strong>What Is Mixed Media Film Production?</strong></p><p data-start="1088" data-end="1440">Mixed media film production combines various forms of visual content, such as live-action video, animation, kinetic text and motion graphics, into a unified narrative. This approach is particularly useful for educational, promotional and public sector projects where complex information needs to be made accessible and engaging for a wide audience.</p><p data-start="1442" data-end="1683">For this project, we blended traditional filming techniques with custom illustration and animation inspired by the visual identity of the Pathways to Planning programme. The result is a film that is both informative and visually dynamic.</p><p data-start="1442" data-end="1683"><strong>Promoting Planning Careers Through Storytelling</strong></p><p data-start="1747" data-end="2062">The Pathways to Planning scheme is a graduate pathway designed to bring fresh talent into the planning sector. Planners play a vital role in shaping the communities we live in, managing the development of homes, roads, parks and infrastructure while balancing environmental, economic and social considerations.</p><p data-start="2064" data-end="2447">The film we produced tells the story of what it means to be a planner today. It highlights the wide range of opportunities within local councils and demonstrates how planning professionals directly impact people&#8217;s lives. From climate change and sustainability to housing accessibility and community design, the narrative communicates the importance and diversity of planning careers.</p><p data-start="2064" data-end="2447"><strong>Creative Execution</strong></p><p data-start="2482" data-end="2746">Our creative team developed a script that broke down complex themes into digestible, inspiring messaging. We cast professional voice talent to deliver the narration with clarity and warmth and worked with live-action presenters to bring a human touch to the film.</p><p data-start="2748" data-end="3033">The mixed media film production approach allowed us to shift seamlessly between animated sequences and live footage, enhancing engagement and allowing for creative storytelling. Each transition was designed to maintain visual continuity while reinforcing the film’s central themes.</p><p data-start="2748" data-end="3033"><strong>Technical Delivery and Distribution</strong></p><p data-start="3085" data-end="3400">To meet the LGA’s multi-platform needs, we delivered the final film in various formats suitable for online platforms, internal presentations, training sessions and social media campaigns. Each version retained the integrity of the original production while meeting the unique requirements of its intended platform.</p><p data-start="3402" data-end="3696">The video has been used across the LGA’s digital channels to promote awareness of the scheme, support recruitment efforts and communicate with potential applicants. Feedback from stakeholders praised the clarity, tone and design of the film, highlighting its accessibility and polished finish.</p><p data-start="3402" data-end="3696"><strong>Why Choose Us for Mixed Media Film Production?</strong></p><p data-start="3759" data-end="4037">We bring over two decades of experience in creating compelling media content for public sector, education and non-profit organisations. Our team excels in mixed media film production, combining storytelling, design and technical precision to deliver content that connects.</p><p data-start="4039" data-end="4325">Whether it’s for a national campaign, internal training, or public engagement, we tailor every production to your audience, brand and goals. From concept to completion, we manage the process seamlessly, collaborating closely with clients to ensure every detail aligns with their vision, all from our office in Southampton, Hampshire.</p><p data-start="4039" data-end="4325"><strong>Explore More of Our Work</strong></p><p data-start="4039" data-end="4325">Check out our <a href="https://cassproductions.co.uk/#portfolio"><strong><span style="color: #22a89f;">Portfolio</span></strong> </a>to see more examples of our mixed media film productionfor government and educational clients across Hampshire and the UK.</p><p data-start="4039" data-end="4325">Learn more about the Pathways to Planning scheme at<span style="color: #22a89f;"><strong> <a style="color: #22a89f;" href="https://www.local.gov.uk/pathways-to-planning" target="_blank" rel="noopener">https://www.local.gov.uk/pathways-to-planning </a></strong></span></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/mixed-media-film-production">LGA Mixed Media Film</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Artswork Promo</title>
		<link>https://cassproductions.co.uk/portfolio-item/charity-promo-film-production</link>
		
		<dc:creator><![CDATA[Gavin Pedley]]></dc:creator>
		<pubDate>Thu, 08 Feb 2024 09:55:55 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=6552</guid>

					<description><![CDATA[<p>Artswork&#32; Promo&#32; Charity Promo Film Production for Artswork&#8217;s &#8216;Imagine If&#8217; Campaign Hampshire At Cass Productions, we specialise in charity promo film production that tells meaningful stories, stirs emotion and drives real engagement. One of our most rewarding and creatively fulfilling...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/charity-promo-film-production">Artswork Promo</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-2bd606f7" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 300ms;">Artswork&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 300ms;">Promo&#32;</span></span> </h2></div>				</div>
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									<p><strong>Charity Promo Film Production for Artswork&#8217;s &#8216;Imagine If&#8217; Campaign Hampshire</strong></p><p data-start="408" data-end="728">At Cass Productions, we specialise in charity promo film production that tells meaningful stories, stirs emotion and drives real engagement. One of our most rewarding and creatively fulfilling projects to date was producing a flagship promotional film for Artswork, a Southampton-based arts charity committed to empowering young minds through creativity.</p><p data-start="768" data-end="1151">After successfully winning the commission, our team collaborated closely with Artswork to deliver a film that would serve as the centrepiece of their nationwide outreach initiative, titled <em data-start="961" data-end="973">Imagine If</em>. The goal? To raise awareness about the transformative role that creativity plays in the lives of young people, particularly those from underserved or disadvantaged communities.</p><p data-start="730" data-end="1097"><strong>What Makes This Promo Film Unique?</strong></p><p data-start="1177" data-end="1497">The concept for the film was inspired by Artswork’s powerful campaign tagline: “Imagine If”. This simple but evocative phrase became the cornerstone of our creative direction. We designed a visually striking narrative built around a split-screen concept, which offered a compelling way to contrast two realities:</p><ul data-start="1499" data-end="1684"><li data-start="1499" data-end="1578"><p data-start="1501" data-end="1578">One in which young people lack access to arts education and creative spaces</p></li><li data-start="1579" data-end="1684"><p data-start="1581" data-end="1684">Another where, thanks to Artswork, they can thrive, express themselves and unlock their full potential</p></li></ul><p data-start="1686" data-end="2047">This dual-vision storytelling method made the impact of Artswork’s work instantly relatable and visually engaging. It also offered viewers a clear, emotional understanding of the stakes involved. The juxtaposition was more than a visual technique, it was a strategic storytelling tool that invited viewers to reflect, compare and imagine what is truly possible.</p><p data-start="1686" data-end="2047"><b>Full-Service Charity Promo Film Production</b></p><p data-start="2105" data-end="2231">Our team managed the entire film production process, delivering a seamless and integrated creative service. This included:</p><ul data-start="2233" data-end="2694"><li data-start="2233" data-end="2338"><p data-start="2235" data-end="2338">Scriptwriting and storyboarding – collaborating with the client to develop a strong narrative arc</p></li><li data-start="2339" data-end="2416"><p data-start="2341" data-end="2416">Casting and direction – ensuring authenticity and emotional resonance</p></li><li data-start="2417" data-end="2501"><p data-start="2419" data-end="2501">Filming and post-production – capturing real moments in high-quality formats</p></li><li data-start="2502" data-end="2589"><p data-start="2504" data-end="2589">Voice-over recording – selecting the right tone to match the campaign’s message</p></li><li data-start="2590" data-end="2694"><p data-start="2592" data-end="2694">Motion graphics and editing – using subtle visual effects to enhance the story without distraction</p></li></ul><p data-start="2696" data-end="2945">The final film combined real-world footage with stylised elements to reinforce Artswork’s branding and goals. We focused on clean transitions, dynamic cuts and emotionally aligned sound design to create a seamless and compelling viewing experience.</p><p data-start="1796" data-end="1960"><b>The Power of Purpose-Driven Storytelling</b></p><p data-start="2788" data-end="3007">Charity promo film production is more than just technical execution, it’s storytelling with purpose. For this project, we wanted the audience to not only <em data-start="2945" data-end="2957">understand</em> what Artswork does, but to <em data-start="2985" data-end="2991">feel</em> its importance.</p><p data-start="3009" data-end="3199">By placing young people and their voices at the centre of the film, we helped Artswork resonate with a wide array of stakeholders, funders, educators, youth advocates and local authorities.</p><p data-start="3201" data-end="3259">To support the narrative, we paid particular attention to:</p><ul data-start="3261" data-end="3476"><li data-start="3261" data-end="3320"><p data-start="3263" data-end="3320">Cinematic lighting and naturalistic camera work</p></li><li data-start="3321" data-end="3404"><p data-start="3323" data-end="3404">A carefully curated soundscape to match the film’s emotional highs and lows</p></li><li data-start="3405" data-end="3476"><p data-start="3407" data-end="3476">Consistent visual motifs that echoed Artswork’s campaign identity</p></li></ul><p data-start="3478" data-end="3629">Our team also ensured accessibility by including subtitle options and adaptable formats for use at live events, online platforms and social media.</p><p data-start="2384" data-end="2672"><strong>Client Feedback</strong></p><blockquote data-start="2703" data-end="3154"><p data-start="2705" data-end="3154">“Cass Productions worked with Artswork this year to produce some fantastic short social videos and a longer film to promote and explain how Artswork empowers young people through creativity. From start to finish, the Cass team were a joy to work with. They really listened to our brief, were extremely responsive to feedback and produced fantastic results within a pacey timeframe and for a reasonable budget.”<br data-start="3115" data-end="3118" /><span style="color: #000000;"><em>&#8211; Louise Govier, CEO, Artswork</em></span></p></blockquote><p data-start="3156" data-end="3289">This testimonial underscores our ability to deliver content that is both emotionally engaging and strategically effective<strong data-start="4202" data-end="4259">, </strong>exactly what today’s charities need.</p><p data-start="3156" data-end="3289"><strong>Designed for Digital Reach and Engagement</strong></p><p data-start="4353" data-end="4610">To maximise reach across platforms, we also delivered a suite of short-form social edits tailored for Instagram, X and Facebook and TikTok. Each video retained the campaign’s style and message while being optimised for mobile viewing and social performance.</p><p data-start="4612" data-end="4663">This multi-format strategy enabled Artswork to:</p><ul data-start="4665" data-end="4806"><li data-start="4665" data-end="4703"><p data-start="4667" data-end="4703">Target different audience segments</p></li><li data-start="4704" data-end="4758"><p data-start="4706" data-end="4758">Reinforce campaign messaging in bite-sized formats</p></li><li data-start="4759" data-end="4806"><p data-start="4761" data-end="4806">Increase engagement across digital channels</p></li></ul><p data-start="4808" data-end="4931">From long-form hero content to scroll-stopping short edits, the campaign assets were crafted for versatility and longevity.</p><p data-start="3581" data-end="3750"><strong>Learn More and Explore Our Work</strong></p><p data-start="3581" data-end="3750">Looking for more impactful charity promo film production for your next Hampshire campaign?</p><p data-start="3581" data-end="3750"><a href="https://cassproductions.co.uk/#portfolio"><strong><span style="color: #22a89f;">Explore our portfolio</span></strong></a> to see how we help non-profits, arts organisations and social impact campaigns connect with audiences through powerful video content across Hampshire and the UK.</p><p data-start="3581" data-end="3750">Learn more about Artswork, based in Southampton, Hampshire and their vital youth-focused arts initiatives at <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://artswork.org.uk/" target="_blank" rel="noopener">https://artswork.org.uk/</a></strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Artswork</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Charity Promo Film</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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									<p><strong><span style="color: #000000;"><a style="color: #000000;" href="https://artswork.org.uk/" target="_blank" rel="noopener">https://artswork.org.uk/</a></span></strong></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/charity-promo-film-production">Artswork Promo</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Celebrating Disability</title>
		<link>https://cassproductions.co.uk/portfolio-item/disability-inclusion-animation</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Sun, 01 Jan 2023 20:56:26 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=5883</guid>

					<description><![CDATA[<p>Celebrating&#32; Disability&#32; Disability Inclusion Animation for Celebrating Disability At Cass Productions, we specialise in producing powerful, purpose-driven media, like this disability inclusion animation created in close collaboration with Celebrating Disability. The goal of this project was to help the general...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/disability-inclusion-animation">Celebrating Disability</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-7978d0f7" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 300ms;">Celebrating&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 300ms;">Disability&#32;</span></span> </h2></div>				</div>
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									<p><strong>Disability Inclusion Animation for Celebrating Disability</strong></p><p data-start="404" data-end="811">At Cass Productions, we specialise in producing powerful, purpose-driven media, like this disability inclusion animation created in close collaboration with Celebrating Disability. The goal of this project was to help the general public better understand the crucial distinction between accessibility and inclusion and why that difference matters in both everyday life and professional environments.</p><p data-start="813" data-end="1150">Celebrating Disability provides awareness training, workplace consultancy and keynote speaking services designed to shift mindsets and create genuinely inclusive spaces. To support their mission, they commissioned us to develop an engaging animated film that could clearly, creatively and sensitively communicate these essential ideas.</p><p data-start="752" data-end="1090"><strong>What Is a Disability Inclusion Animation?</strong></p><p data-start="1207" data-end="1592">A disability inclusion animation is a highly effective form of storytelling that promotes empathy, challenges assumptions and encourages inclusive practices. Unlike traditional content that simply relays information, animation allows us to represent abstract ideas and lived experiences through visual metaphors, character-driven storytelling and emotionally engaging design.</p><p data-start="1594" data-end="1858">For this project, our role was to ensure that every frame delivered not only clarity, but also respect. Working closely with Celebrating Disability founder Emily Yates and her team, we crafted a short film that now serves as a practical and inspiring resource for:</p><ul data-start="1860" data-end="2017"><li data-start="1860" data-end="1896"><p data-start="1862" data-end="1896">Diversity and inclusion training</p></li><li data-start="1897" data-end="1937"><p data-start="1899" data-end="1937">Conferences and speaking engagements</p></li><li data-start="1938" data-end="1974"><p data-start="1940" data-end="1974">Social media awareness campaigns</p></li><li data-start="1975" data-end="2017"><p data-start="1977" data-end="2017">Internal HR initiatives and onboarding</p></li></ul><p data-start="2019" data-end="2160">It’s designed to be widely shareable, easy to understand and suitable for multiple audiences, from leadership teams to front-line staff.</p><p data-start="1147" data-end="1438"><strong>Our Creative Approach</strong></p><p data-start="2197" data-end="2453">We began the creative process by developing a set of unique, relatable characters representing a range of disability experiences. From visible impairments to invisible conditions, these characters were crafted to reflect a diversity of lived realities.</p><p data-start="2455" data-end="2540">The animation is structured around a visual journey that contrasts two scenarios:</p><ul data-start="2542" data-end="2706"><li data-start="2542" data-end="2616"><p data-start="2544" data-end="2616">One where accessibility features are present, but inclusion is lacking</p></li><li data-start="2617" data-end="2706"><p data-start="2619" data-end="2706">One where accessibility and inclusion work together to form equitable, welcoming spaces</p></li></ul><p data-start="2708" data-end="2804">This contrast helped illustrate the key message: access isn’t enough without true inclusion.</p><p data-start="2806" data-end="2851">Key steps in our production process included:</p><ul data-start="2853" data-end="3222"><li data-start="2853" data-end="2922"><p data-start="2855" data-end="2922">Scriptwriting based on lived experience and educational goals</p></li><li data-start="2923" data-end="3007"><p data-start="2925" data-end="3007">Storyboarding and character design with feedback from Celebrating Disability</p></li><li data-start="3008" data-end="3082"><p data-start="3010" data-end="3082">Voiceover casting and direction to ensure authenticity and clarity</p></li><li data-start="3083" data-end="3157"><p data-start="3085" data-end="3157">2D animation and motion graphics tailored to the brand and message</p></li><li data-start="3158" data-end="3222"><p data-start="3160" data-end="3222">Sound design and editing to elevate the emotional impact</p></li></ul><p data-start="3224" data-end="3332">By combining animation with expert insights, we created a piece that resonates deeply and drives reflection.</p><p data-start="2508" data-end="2690"><strong>Accessibility vs Inclusion: What&#8217;s the Difference?</strong></p><p data-start="3398" data-end="3546">The heart of this disability inclusion animation lies in communicating a subtle but vital truth: accessibility is not the same as inclusion.</p><ul data-start="3548" data-end="3875"><li data-start="3548" data-end="3706"><p data-start="3550" data-end="3706">Accessibility refers to the removal of physical and digital barriers, such as ramps, screen readers, or hearing loops, that make participation possible.</p></li><li data-start="3707" data-end="3875"><p data-start="3709" data-end="3875">Inclusion, however, goes further. It means that disabled individuals are truly welcomed, heard, valued and involved in shaping the environments they are part of.</p></li></ul><p data-start="3877" data-end="4088">Through vibrant visuals, expressive animation and carefully scripted narration, the film encourages viewers to consider how workplaces and communities can move beyond compliance to foster genuine belonging.</p><p data-start="3178" data-end="3408"><strong>Client Collaboration and Impact</strong></p><p data-start="4135" data-end="4362">The team at Celebrating Disability played an integral role throughout the process. Their lived experience, insights and feedback shaped every creative decision, from tone and pacing to character movement and colour palette.</p><p data-start="4364" data-end="4400">The final film is now being used in:</p><ul data-start="4402" data-end="4551"><li data-start="4402" data-end="4443"><p data-start="4404" data-end="4443">Workplace inclusion training sessions</p></li><li data-start="4444" data-end="4471"><p data-start="4446" data-end="4471">Corporate presentations</p></li><li data-start="4472" data-end="4498"><p data-start="4474" data-end="4498">Social media campaigns across Hampshire and the UK</p></li><li data-start="4499" data-end="4551"><p data-start="4501" data-end="4551">Advocacy events and virtual outreach initiatives</p></li></ul><p data-start="4553" data-end="4835">Feedback has been overwhelmingly positive. Viewers praise the animation’s clarity, emotional impact and respectful representation of disability-related themes. It&#8217;s helping shift conversations from “what do we have in place?” to “how do we make people feel like they truly belong?”</p><p data-start="3706" data-end="3913"><strong>Learn More About Inclusive Media</strong></p><p data-start="4883" data-end="5128">At Cass Productions, we’re passionate about using animation to make a difference. Whether it’s tackling social inequality, amplifying underrepresented voices, or educating the public, we bring empathy, precision and creativity to every project, all from our office in Southampton, Hampshire.</p><p data-start="5130" data-end="5262">Looking to create your own disability inclusion animation or inclusive visual content for your brand, organisation, or campaign?</p><p data-start="3706" data-end="3913"><span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/#portfolio">Explore our portfolio</a></strong></span> to see how we bring impact stories to life through animation and video. </p><p data-start="3706" data-end="3913">Visit <a href="https://celebratingdisability.co.uk/" target="_blank" rel="noopener"><span style="color: #22a89f;"><strong>Celebrating Disability</strong></span></a> to learn more about their workplace training and advocacy services.</p>								</div>
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					<a class="text-left "  aria-label="icon" href="#" target="_self"><div id="duo-icon-75256301" class="pix-icon text-left "><div class="pix-icon-bg rounded-circle feature_img position-relative d-inline-flex align-items-center justify-content-center bg-gradient-primary-light "   style=" width:108px;height:108px;position:relative;line-height:108px;text-align:center;"><span style="font-size:60px;line-height:60px;" class="text-gradient-primary d-inline-flex align-middle"><svg class="pixfort-icon " width="60" height="60"  data-name="Line/pixfort-icon-id-3" viewBox="2 2 20 20"><path fill="none" stroke="var(--pf-icon-color)" stroke-linecap="round" stroke-linejoin="round" stroke-width="var(--pf-icon-stroke-width)" d="M5,6 L19,6 C20.1045695,6 21,6.8954305 21,8 L21,18 C21,19.1045695 20.1045695,20 19,20 L5,20 C3.8954305,20 3,19.1045695 3,18 L3,8 C3,6.8954305 3.8954305,6 5,6 Z M6,17 C6.5,15.75 7.5,15 9,15 C10.5,15 11.5,15.75 12,17 L6,17 Z M9,12.5 C9.55228475,12.5 10,12.0522847 10,11.5 C10,10.9477153 9.55228475,10.5 9,10.5 C8.44771525,10.5 8,10.9477153 8,11.5 C8,12.0522847 8.44771525,12.5 9,12.5 Z M14.5,12 L17.5,12 M14.5,15 L17,15 M8,4 L8,7.5 M16,4 L16,7.5"/></svg></span></div></div></a>				</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><strong>Celebrating Disability</strong></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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									<p><strong>Animation</strong></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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									<p><a href="https://www.ukri.org/" target="_blank" rel="noopener">https://celebratingdisability.co.uk/</a></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/disability-inclusion-animation">Celebrating Disability</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Fizz</title>
		<link>https://cassproductions.co.uk/portfolio-item/animated-training-video</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Sun, 01 Jan 2023 16:00:32 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=5890</guid>

					<description><![CDATA[<p>Fizz&#32; -&#32; Experiential&#32; marketing&#32; company&#32; Animated Training Videos for the  Service Industry &#8211; A Collaboration with Fizz Experience At Cass Productions, we specialise in producing animated training videos for the service industry that are informative, inclusive and visually engaging. One...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/animated-training-video">Fizz</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-7978d0f7" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 300ms;">Fizz&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 300ms;">-&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 300ms;">Experiential&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 75ms;transition-duration: 300ms;">marketing&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 90ms;transition-duration: 300ms;">company&#32;</span></span> </h2></div>				</div>
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									<p><span style="font-weight: 400;"><strong>Animated Training Videos for the  Service Industry &#8211; A Collaboration with Fizz Experience</strong></span></p><p data-start="388" data-end="728">At Cass Productions, we specialise in producing animated training videos for the service industry that are informative, inclusive and visually engaging. One of our standout projects in this space was a successful collaboration with Fizz Experience, a leading experiential marketing company with over 30 years of industry expertise.</p><p data-start="730" data-end="1004">Fizz works with major consumer brands such as Costco, Marks &amp; Spencer and Britvic. They approached us looking for a fresh, modern way to train their client-facing teams, one that would deliver consistency, efficiency and a strong brand message across locations.</p><p data-start="1006" data-end="1205">Together, we set out to create a series of animated training guides that reflected real-world service scenarios, reinforced company values and made critical information easy to understand and apply.</p><p data-start="998" data-end="1230"><strong>Why Use Animated Training Videos in the Service Industry?</strong></p><p data-start="1278" data-end="1505">The service industry is fast-paced, people-driven and highly reliant on clarity and consistency. Staff must often make quick decisions, adapt to changing situations and maintain a high level of professionalism under pressure.</p><p data-start="1507" data-end="1737">Traditional training methods, such as printed manuals or in-person sessions, can be time-consuming, inconsistent, or quickly outdated. This is where animated training videos for the service industry offer a host of advantages:</p><ul data-start="1739" data-end="2237"><li data-start="1739" data-end="1817"><p data-start="1741" data-end="1817">Scalable: Deploy the same training across multiple locations and teams</p></li><li data-start="1818" data-end="1905"><p data-start="1820" data-end="1905">Visually engaging: Supports knowledge retention through storytelling and motion</p></li><li data-start="1906" data-end="1993"><p data-start="1908" data-end="1993">Customisable: Adaptable to different roles, departments and brand requirements</p></li><li data-start="1994" data-end="2069"><p data-start="1996" data-end="2069">Cost-effective: Reduce the need for repeated live training sessions</p></li><li data-start="2070" data-end="2150"><p data-start="2072" data-end="2150">Easily updated: Modify content quickly when processes or policies change</p></li><li data-start="2151" data-end="2237"><p data-start="2153" data-end="2237">Accessible: Optimised for desktop, mobile and Learning Management Systems (LMS)</p></li></ul><p data-start="2239" data-end="2380">Whether used during onboarding or as part of ongoing development, these videos help staff absorb key information faster and more effectively.</p><p><strong>Our Creative Process</strong></p><p data-start="2416" data-end="2574">From day one, we worked closely with the Fizz Experience team to ensure every element of the training content was grounded in authentic service scenarios.</p><p data-start="2576" data-end="2643">We managed the entire production process, from concept to delivery:</p><ul data-start="2645" data-end="3261"><li data-start="2645" data-end="2750"><p data-start="2647" data-end="2750">Scripting: Developed concise, brand-aligned scripts written in the tone used by real team members</p></li><li data-start="2751" data-end="2840"><p data-start="2753" data-end="2840">Character design: Diverse, inclusive characters that reflect the modern workforce</p></li><li data-start="2841" data-end="2927"><p data-start="2843" data-end="2927">Scene design: Realistic uniforms, store environments and product interactions</p></li><li data-start="2928" data-end="3023"><p data-start="2930" data-end="3023">Voiceovers: Professionally cast to reflect a range of accents, tones and personalities</p></li><li data-start="3024" data-end="3128"><p data-start="3026" data-end="3128">Animation: Clean, modern 2D motion graphics using split-screen storytelling and visual metaphors</p></li><li data-start="3129" data-end="3261"><p data-start="3131" data-end="3261">Editing and delivery: Formats optimised for internal training platforms, with clear audio, subtitles and mobile compatibility</p></li></ul><p data-start="3263" data-end="3364">By combining realism with creative design, we delivered content that was both practical and engaging.</p><p><strong>Realism Meets Creativity</strong></p><p data-start="3404" data-end="3627">The training videos focused on the day-to-day challenges staff might face, handling difficult customer queries, working collaboratively, maintaining professionalism under pressure and representing the brand with confidence.</p><p data-start="3629" data-end="3859">One of the most effective techniques we used was split-screen storytelling. This allowed us to show “right vs. wrong” approaches side by side, helping learners visually understand best practices and common mistakes in context.</p><p data-start="3861" data-end="4079">We also incorporated visual metaphors, such as scaling weights, timed actions and layered thought bubbles, to communicate more abstract ideas like communication tone, emotional intelligence and stress management.</p><p data-start="4081" data-end="4185">These design choices made complex ideas feel intuitive, turning passive instruction into active learning.</p><p style="font-weight: 400;"><strong>Client Feedback</strong></p><blockquote data-start="4216" data-end="4562"><p data-start="4218" data-end="4562">“I just wanted to say thank you again to Cass. From start to finish, every interaction with your team has been enjoyable. Being new to this process, I’ve felt so comfortable and supported. Your patience was really appreciated! I hope we get the opportunity to work together again soon.”<br data-start="4503" data-end="4506" /><em data-start="4510" data-end="4562">&#8211; Rebecca Potter, Marketing Manager, Fizz Experience</em></p></blockquote><p data-start="4564" data-end="4729">This feedback reflects the experience we aim to deliver on every project: clear communication, creative collaboration and a final product that exceeds expectations.</p><p><strong>Learn More About Our Work</strong></p><p>At Cass Productions, we are passionate about creating animated training videos that make learning more accessible, engaging and effective. Our experience spans industries, from retail and hospitality to education and public sector training across Hampshire and the UK.</p><p><a href="https://cassproductions.co.uk/#portfolio">View more training and explainer video projects in <span style="color: #22a89f;"><strong>our Portfolio</strong></span></a><span style="color: #22a89f;"><strong>.</strong></span></p><p>Learn more about<span style="color: #22a89f;"><strong> <a style="color: #22a89f;" href="https://www.fizz.co.uk/" target="_blank" rel="noopener">Fizz Experience</a></strong></span>, our valued collaborators on this project.</p><p data-start="5241" data-end="5370">If you&#8217;re ready to modernise your training strategy and connect with staff through creative, on-brand content, we’d love to help from our office in Southampton, Hampshire.</p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Fizz</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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									<p><strong><span style="color: #000000;">Informative Staff training films</span></strong></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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									<p><a href="https://www.fizz.co.uk/" target="_blank" rel="noopener">https://www.fizz.co.uk/</a></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/animated-training-video">Fizz</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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