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		<title>Dream Doors Advert</title>
		<link>https://cassproductions.co.uk/portfolio-item/kitchen-makeover-video</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Mon, 23 Mar 2026 14:13:44 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=10757</guid>

					<description><![CDATA[<p>Dream&#32; Doors&#32; Advert&#32; Kitchen Makeover Video Production for Dream Doors Cass Productions delivered kitchen makeover video production and photography for Dream Doors, the UK&#8217;s leading kitchen makeover company. The project included a main brand advert, a separate customer journey video...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/kitchen-makeover-video">Dream Doors Advert</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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					<div id="el-3d7faa1" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 200ms;">Dream&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 200ms;">Doors&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 200ms;">Advert&#32;</span></span> </h2></div>				</div>
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									<p><span style="color: #000000;"><strong>Kitchen Makeover Video Production for Dream Doors</strong></span></p><p><span style="color: #000000;">Cass Productions delivered kitchen makeover video production and photography for Dream Doors, the UK&#8217;s leading kitchen makeover company. The project included a main brand advert, a separate customer journey video and a suite of supporting photography designed to show both the transformation of the kitchen and the everyday moments that make it the heart of the home.</span></p><p><span style="color: #000000;">Dream Doors specialises in replacing kitchen doors and worktops rather than ripping out the whole room, helping homeowners achieve a fresh new look in as little as 2–3 days and at a significantly lower cost than a full refit. The campaign needed to communicate those practical benefits clearly, while also building warmth, trust and emotional connection with Dream Doors’ audience.</span></p><p><span style="color: #000000;"><strong>The brief</strong></span></p><p><span style="color: #000000;">The brief combined commercial storytelling, lifestyle-led interiors imagery and clear product detail.</span></p><p><span style="color: #000000;">For the main advert, the aim was to create a warm, witty and trustworthy piece that showed why a Dream Doors makeover is the smarter choice. The tone needed to feel personable and relatable, while reinforcing the core brand messages around cost savings, speed, convenience and trust.</span></p><p><span style="color: #000000;">Alongside the advert, Dream Doors also commissioned a separate customer journey video to show the full process, from showroom visit and in-home consultation through to fitting, sign-off and the final reveal. Together, the two films gave the brand both a hero campaign asset and a more practical piece of content focused on the service experience.</span></p><p><span style="color: #000000;">Photography also played an important role across the production. The visuals needed to capture the full kitchen transformation, as well as the details that define quality craftsmanship, including handles, taps, worktops, splashbacks, under-cabinet lighting and storage features.</span></p><p><span style="color: #000000;"><strong>Our approach</strong></span></p><p><span style="color: #000000;">Our approach to this kitchen makeover video production was built around two ideas: showing the quality of the finished kitchen, and showing how that transformation fits into real everyday life.</span></p><p><span style="color: #000000;"><span style="color: #000000;">The creative direction called for imagery that felt bright, authentic and natural. These were not meant to be spaces styled beyond recognition. The kitchens needed to feel lived in, welcoming and aspirational, without losing credibility. We used natural light where possible, shaped interior lighting carefully, and avoided harsh flash in order to keep the visuals soft, warm and believable.</span><br /></span></p><p><span style="color: #000000;"><span style="color: #000000;"><span style="color: #000000;">We also focused on candid family interaction within the finished space. Moments like baking, making tea, chatting around the table and browsing the Dream Doors website helped root the campaign in real domestic life. That balance between polished interiors and human-centred storytelling was key to making the content feel both premium and relatable.</span><br /></span></span></p><p><span style="color: #000000;">As part of the process we handled the full production including scriptwriting, casting, set dressing, filming, photography and editing.</span></p><p><span style="color: #000000;"><strong>The main advert</strong></span></p><p data-start="3714" data-end="3838"><span style="color: #000000;">The main advert was designed to build emotional connection while landing Dream Doors’ key selling points in a memorable way.</span></p><p data-start="3840" data-end="4194"><span style="color: #000000;">We created visuals that showed the kitchen as more than a fitted product. It was a place for family, conversation and everyday routine. Alongside wide reveal shots of the transformed kitchen, we captured detail-led cutaways of worktops, taps, handles, appliances, lighting and storage, helping the advert communicate the value and finish of the makeover.</span></p><p data-start="4196" data-end="4394"><span style="color: #000000;">The finished film supported Dream Doors’ wider campaign messaging around saving money, reducing disruption and achieving a high-quality transformation without the cost of a brand new fitted kitchen.</span></p><p data-start="4196" data-end="4394"><span style="color: #000000;"><strong>The customer journey video</strong></span></p><p data-start="4427" data-end="4550"><span style="color: #000000;">Alongside the advert, we also produced a separate customer journey video showing the end-to-end Dream Doors experience.</span></p><p data-start="4552" data-end="4868"><span style="color: #000000;">This film covered the full process, including the first contact at home, sample selection, measuring, showroom interaction, fitting in progress and final handover. By documenting each stage clearly, the customer journey video helped position Dream Doors as a professional, trusted and approachable service-led brand.</span></p><p data-start="4870" data-end="5086"><span style="color: #000000;">From an editorial point of view, this gave the campaign a second layer. While the advert focused on emotional appeal and brand impact, the customer journey video demonstrated reassurance, process and practical value.</span></p><p data-start="4870" data-end="5086"><strong><span style="color: #000000;">Photography and transformation content</span></strong></p><p data-start="4870" data-end="5086"><span style="color: #000000;">Photography was captured alongside the video production to give Dream Doors a flexible library of campaign assets for wider use.</span></p><p data-start="5261" data-end="5617"><span style="color: #000000;">This included matched before-and-after kitchen shots, in-progress installation imagery, lifestyle moments with talent, and detailed interiors photography showing finishes, fixtures and craftsmanship. We also documented fitters at work, product features in use, and final reveal moments that helped support both advertising and customer journey content.</span></p><p data-start="5619" data-end="5803"><span style="color: #000000;">By integrating stills and motion within the same production, Dream Doors received a joined-up content package that could be used across website, digital, social and campaign materials.</span></p><p data-start="5619" data-end="5803"><strong><span style="color: #000000;">The result</span></strong></p><p data-start="5820" data-end="5988"><span style="color: #000000;">The final delivery gave Dream Doors a strong set of assets built around one clear story: a kitchen makeover can be practical, affordable and emotionally transformative.</span></p><p data-start="5990" data-end="6337"><span style="color: #000000;">Through a combination of kitchen makeover video production, customer journey storytelling and supporting photography, the content showed not just how the kitchen looked, but what it felt like to use it every day. The result was a warm, credible and commercially effective campaign designed to support brand awareness, engagement and enquiries.</span></p><p data-start="6339" data-end="6493"><span style="color: #000000;">If you’re looking for content that combines brand storytelling, lifestyle visuals and practical product communication, get in touch with Cass Productions.</span></p><p data-start="6339" data-end="6493"><span style="color: #000000;">To see more of our Video Production work, find our portfolio<a style="color: #000000;" href="https://cassproductions.co.uk/#portfolio"><strong><span style="color: #22a89f;"> here.</span></strong></a></span></p>								</div>
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									<p><span style="color: #000000;"><strong>Dream Doors</strong></span></p>								</div>
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									<p><strong><a href="https://www.dreamdoors.co.uk/?utm_campaign=1053657104&amp;gad_source=1&amp;gad_campaignid=1053657104&amp;gbraid=0AAAAADsl8EXGgzKGLgjiMsgf8b6-94x6s&amp;gclid=Cj0KCQjwve7NBhC-ARIsALZy9HXptcZVMMbHNN0WxHovVi3yHO47SMK3Jim9JzU3ZsH0ZKbdttRjb2MaApN-EALw_wcB" target="_blank" rel="noopener">https://www.dreamdoors.co.uk</a></strong></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/kitchen-makeover-video">Dream Doors Advert</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Wool Innovation Video &#8211; Kilnsey Park, Yorkshire</title>
		<link>https://cassproductions.co.uk/portfolio-item/agricultural-innovation-video</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 12:54:20 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=10715</guid>

					<description><![CDATA[<p>Agricultural&#32; Innovation&#32; Video&#32; -&#32; Kilnsey&#32; Park,&#32; Yorkshire&#32; Regenerative Wool Innovation in Total Controlled-Environment Agriculture This agricultural innovation video focuses on Kilnsey Park in the Yorkshire Dales, capturing how a local farmer is using innovation to transform low-value and waste wool...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/agricultural-innovation-video">Wool Innovation Video &#8211; Kilnsey Park, Yorkshire</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="10715" class="elementor elementor-10715" data-elementor-post-type="portfolio">
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									<h6><span style="color: #000000;"><strong>Regenerative Wool Innovation in Total Controlled-Environment Agriculture</strong></span></h6>
<p data-start="6575" data-end="6849"><span style="color: #000000;">T</span><span style="color: #000000;">his agricultural innovation video focuses on Kilnsey Park in the Yorkshire Dales, capturing how a local farmer is using innovation to transform low-value and waste wool into a practical growing substrate for sustainable food production.</span></p>
<p data-start="780" data-end="1024"><span style="color: #000000;">Created as part of the Wool Innovation Network, the film highlights how collaboration, research and targeted innovation support are enabling new uses for UK wool, increasing value for farmers and preventing wool from being sent to landfill.</span></p>
<p data-start="1026" data-end="1267"><span style="color: #000000;">While the wider project includes filming across multiple UK locations, this page relates specifically to the Kilnsey Park story, which centres on regenerative farming, circular systems and total controlled-environment agriculture (TCEA).</span></p>
<h6 data-start="1026" data-end="1267"><span style="color: #000000;"><strong>The Context Behind the Agricultural Innovation Video</strong></span></h6>
<p data-start="1292" data-end="1631"><span style="color: #000000;">UK wool is a natural, technical fibre with significant untapped potential, yet large volumes are currently underused or disposed of due to low market value. Through the Wool Innovation Network, farmers, researchers and businesses are working together to explore alternative applications that can deliver environmental and economic benefit.</span></p>
<p data-start="1633" data-end="1942"><span style="color: #000000;">At Kilnsey Park, this challenge is being addressed through experimentation with wool-based growing media, using surplus and waste wool as part of a circular food production system. The project demonstrates how agricultural by-products can be reimagined as valuable inputs within innovative farming models.</span></p>
<h6 data-start="1633" data-end="1942"><span style="color: #000000;"><strong>Filming at Kilnsey Park</strong></span></h6>
<p><span style="color: #000000;">Filmed on location in Kilnsey Park, Skipton, the video centres on farmer Jamie Roberts, who is championing local supply chains and low-emission food production through an experimental container-based growing system.</span></p>
<p><span style="color: #000000;">The story captures how wool, combined with hemp for structural support, </span><span style="color: #000000;">is being used as a bespoke substrate within a total controlled-environment agriculture container. Wool contributes nutrients to the growing process, while the system itself enables efficient, small-scale production of crops such as microgreens and mushrooms.</span></p>
<p data-start="2538" data-end="2567"><span style="color: #000000;">Key filming elements include:</span></p>
<ul data-start="2569" data-end="2964">
<li data-start="2569" data-end="2664">
<p data-start="2571" data-end="2664"><span style="color: #000000;">A to-camera interview with Jamie, filmed outdoors with sheep and farmland in the background</span></p>
</li>
<li data-start="2665" data-end="2754">
<p data-start="2667" data-end="2754"><span style="color: #000000;">Close-up footage of the wool/hemp substrate, showing material composition and texture</span></p>
</li>
<li data-start="2755" data-end="2825">
<p data-start="2757" data-end="2825"><span style="color: #000000;">B-roll of planting, container systems and early-stage construction</span></p>
</li>
<li data-start="2826" data-end="2906">
<p data-start="2828" data-end="2906"><span style="color: #000000;">Visual references to future plans, including drawings and expansion concepts</span></p>
</li>
<li data-start="2907" data-end="2964">
<p data-start="2909" data-end="2964"><span style="color: #000000;">Drone footage capturing the Yorkshire Dales landscape</span></p>
</li>
</ul>
<p data-start="2966" data-end="3111"><span style="color: #000000;">This approach ensures the innovation is shown in its real working environment, grounding the story in place and practice rather than abstraction.</span></p>
<h6 data-start="2966" data-end="3111"><span style="color: #000000;"><strong>The Innovation</strong></span></h6>
<p data-start="3139" data-end="3210"><span style="color: #000000;">The Kilnsey Park project responds to several interconnected challenges:</span></p>
<ul data-start="3212" data-end="3437">
<li data-start="3212" data-end="3257">
<p data-start="3214" data-end="3257"><span style="color: #000000;">Excess wool with limited commercial value</span></p>
</li>
<li data-start="3258" data-end="3305">
<p data-start="3260" data-end="3305"><span style="color: #000000;">The need for new income streams for farmers</span></p>
</li>
<li data-start="3306" data-end="3358">
<p data-start="3308" data-end="3358"><span style="color: #000000;">Demand for sustainable, circular growing systems</span></p>
</li>
<li data-start="3359" data-end="3437">
<p data-start="3361" data-end="3437"><span style="color: #000000;">A requirement for bespoke substrates suited to container-based agriculture</span></p>
</li>
</ul>
<p data-start="3439" data-end="3595"><span style="color: #000000;">Through collaboration enabled by the Wool Innovation Network, the project has moved from concept to early scaling. Outcomes highlighted in the film include:</span></p>
<ul data-start="3597" data-end="3980">
<li data-start="3597" data-end="3654">
<p data-start="3599" data-end="3654"><span style="color: #000000;">Progress towards scaling the container growing system</span></p>
</li>
<li data-start="3655" data-end="3768">
<p data-start="3657" data-end="3768"><span style="color: #000000;">The creation of a start-up venture, Wild &amp; Flo, focused on selling produce grown using the wool substrate</span></p>
</li>
<li data-start="3769" data-end="3874">
<p data-start="3771" data-end="3874"><span style="color: #000000;">A new collaboration with Harrison Spinks, a local manufacturer, to develop wool/hemp growing mats</span></p>
</li>
<li data-start="3875" data-end="3980">
<p data-start="3877" data-end="3980"><span style="color: #000000;">Early potential for regional rollout of smaller container systems to support local food supply chains</span></p>
</li>
</ul>
<h6><span style="color: #000000;"><strong>Support Through the Wool Innovation Network</strong></span></h6>
<p data-start="4037" data-end="4203"><span style="color: #000000;">A central part of the Kilnsey Park story is the role of Innovate UK Business Connect and the Wool Innovation Network in supporting the development of the project.</span></p>
<p data-start="4205" data-end="4264"><span style="color: #000000;">The film explains how involvement in the network helped to:</span></p>
<ul data-start="4266" data-end="4480">
<li data-start="4266" data-end="4312">
<p data-start="4268" data-end="4312"><span style="color: #000000;">Identify appropriate funding opportunities</span></p>
</li>
<li data-start="4313" data-end="4356">
<p data-start="4315" data-end="4356"><span style="color: #000000;">Access application guidance and support</span></p>
</li>
<li data-start="4357" data-end="4425">
<p data-start="4359" data-end="4425"><span style="color: #000000;">Build partnerships with research and manufacturing organisations</span></p>
</li>
<li data-start="4426" data-end="4480">
<p data-start="4428" data-end="4480"><span style="color: #000000;">Gain feedback that strengthened grant applications</span></p>
</li>
</ul>
<p data-start="4482" data-end="4759"><span style="color: #000000;">As a result, the project secured an Innovate UK Novel Low Emission Food Production Systems grant, supporting the development of an innovative, circular vertical farming model. Project partners include the University of York and the Biorenewables Development Centre.</span></p>
<h6 data-start="4482" data-end="4759"><span style="color: #000000;"><strong>Interview Approach</strong></span></h6>
<p data-start="4791" data-end="4919"><span style="color: #000000;">All interviews in this film are delivered directly to camera, creating clarity, confidence and authority. Jamie reflects on:</span></p>
<ul data-start="4921" data-end="5175">
<li data-start="4921" data-end="4953">
<p data-start="4923" data-end="4953"><span style="color: #000000;">Why innovation was necessary</span></p>
</li>
<li data-start="4954" data-end="5000">
<p data-start="4956" data-end="5000"><span style="color: #000000;">What problems the project set out to solve</span></p>
</li>
<li data-start="5001" data-end="5062">
<p data-start="5003" data-end="5062"><span style="color: #000000;">What has changed as a result of collaboration and funding</span></p>
</li>
<li data-start="5063" data-end="5100">
<p data-start="5065" data-end="5100"><span style="color: #000000;">Lessons learned along the journey</span></p>
</li>
<li data-start="5101" data-end="5175">
<p data-start="5103" data-end="5175"><span style="color: #000000;">Future ambitions, including scaling production and sourcing local wool</span></p>
</li>
</ul>
<p data-start="5177" data-end="5336"><span style="color: #000000;">Short, concise responses were captured alongside longer reflections, allowing the content to be edited into both a main feature video and shorter social clips.</span></p>
<h6 data-start="5177" data-end="5336"><span style="color: #000000;"><strong>Why This Story Matters</strong></span></h6>
<p data-start="5372" data-end="5686"><span style="color: #000000;">The Kilnsey Park video demonstrates how innovation at farm level can unlock value from materials that would otherwise go to waste. By rethinking wool’s role within food production systems, the project shows how circular practices can support environmental sustainability, business resilience and rural livelihoods.</span></p>
<p data-start="5688" data-end="5967"><span style="color: #000000;">It also illustrates the importance of networks in turning ideas into action. Through shared knowledge, funding support and collaboration, the Wool Innovation Network is helping farmers move beyond traditional markets and explore new, commercially viable applications for UK wool.</span></p>
<h6 data-start="5688" data-end="5967"><span style="color: #000000;"><strong>Designed for Ongoing Engagement</strong></span></h6>
<p data-start="6012" data-end="6099"><span style="color: #000000;">The Kilnsey Park agricultural innovation video has been created as a flexible communication asset, suitable for:</span></p>
<ul data-start="6101" data-end="6232">
<li data-start="6101" data-end="6116">
<p data-start="6103" data-end="6116"><span style="color: #000000;">Website use</span></p>
</li>
<li data-start="6117" data-end="6145">
<p data-start="6119" data-end="6145"><span style="color: #000000;">Presentations and events</span></p>
</li>
<li data-start="6146" data-end="6179">
<p data-start="6148" data-end="6179"><span style="color: #000000;">Short-form social media clips</span></p>
</li>
<li data-start="6180" data-end="6232">
<p data-start="6182" data-end="6232"><span style="color: #000000;">Ongoing awareness-raising around wool innovation</span></p>
</li>
</ul>
<p data-start="6234" data-end="6361"><span style="color: #000000;">A clear call to action encourages viewers to find out more about the Wool Innovation Network via a QR code and supporting link.</span></p>
<p data-start="6575" data-end="6849"><span style="color: #000000;">Explore more examples of our public sector case study videos in our <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/">video production portfolio.</a></strong></span></span></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/agricultural-innovation-video">Wool Innovation Video &#8211; Kilnsey Park, Yorkshire</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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		<item>
		<title>British Business Bank Case Study &#8211; Câr-y-Môr</title>
		<link>https://cassproductions.co.uk/portfolio-item/public-sector-case-study</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 12:15:30 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=10689</guid>

					<description><![CDATA[<p>Public&#32; Sector&#32; Case&#32; Study&#32; -&#32; Câr-y-Môr&#32; Demonstrating the Impact of the Growth Guarantee Scheme through Sustainable Enterprise This public sector case study video explores how Câr-y-Môr used access to finance to support sustainable growth, environmental impact and community benefit. For...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/public-sector-case-study">British Business Bank Case Study &#8211; Câr-y-Môr</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-3d7faa1" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 200ms;">Public&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 200ms;">Sector&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 200ms;">Case&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 75ms;transition-duration: 200ms;">Study&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 90ms;transition-duration: 200ms;">-&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 105ms;transition-duration: 200ms;">Câr-y-Môr&#32;</span></span> </h2></div>				</div>
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									<h6><span style="color: #000000;"><strong>Demonstrating the Impact of the Growth Guarantee Scheme through Sustainable Enterprise</strong></span></h6><p data-start="672" data-end="1088"><span style="color: #000000;">This public sector case study video explores how Câr-y-Môr used access to finance to support sustainable growth, environmental impact and community benefit. For this case study, we worked with Câr-y-Môr, a pioneering regenerative seaweed and shellfish farm based on the St Davids peninsula in Pembrokeshire, Wales. The project was commissioned to demonstrate the real-world impact of the Growth Guarantee Scheme (GGS) and to create a bank of flexible video and photography content for ongoing use across British Business Bank digital channels.</span></p><p data-start="1090" data-end="1527"><span style="color: #000000;">The challenge was to produce content that worked on multiple levels: a longer-form case study for the British Business Bank website, alongside shorter, dynamic social media assets that could be shared throughout the year. At the same time, the content needed to remain factual, balanced and compliant, clearly explaining the role of the Growth Guarantee Scheme without implying endorsement or direct lending by the British Business Bank.</span></p><h6><span style="color: #000000;"><strong>About Câr-y-Môr</strong></span></h6><p data-start="1556" data-end="1834"><span style="color: #000000;">Câr-y-Môr is a community benefit society operating Wales’ first regenerative ocean farm. Based off the coast of St Davids, the business grows native seaweed and shellfish using regenerative farming techniques that work with natural marine processes rather than against them.</span></p><p data-start="1836" data-end="1949"><span style="color: #000000;">The Welsh name <em data-start="1851" data-end="1862">Câr-y-Môr</em> translates to <em data-start="1877" data-end="1904">“For the Love of the Sea”</em>, reflecting the organisation’s dual mission:</span></p><ul data-start="1951" data-end="2156"><li data-start="1951" data-end="2024"><p data-start="1953" data-end="2024"><span style="color: #000000;">To improve the coastal environment through regenerative ocean farming</span></p></li><li data-start="2025" data-end="2156"><p data-start="2027" data-end="2156"><span style="color: #000000;">To support the wellbeing of the local community through job creation, sustainable food production and environmental restoration</span></p></li></ul><p data-start="2158" data-end="2477"><span style="color: #000000;">By occupying the full water column and growing multiple species together, Câr-y-Môr’s farming model maximises biodiversity while producing nutritious, low-impact food. The farm also delivers wider environmental benefits, including improved water quality, nursery habitats for marine life and natural coastal protection.</span></p><h6 data-start="1184" data-end="1371"><span style="color: #000000;"><strong>The Brief for the Public Sector Case Study Video</strong></span></h6><p data-start="2500" data-end="2750"><span style="color: #000000;">The British Business Bank commissioned this case study to support communications around the Growth Guarantee Scheme, showing how access to finance can help smaller UK businesses invest, grow and deliver positive economic and environmental impact.</span></p><p data-start="2752" data-end="2774"><span style="color: #000000;">The content needed to:</span></p><ul data-start="2776" data-end="3184"><li data-start="2776" data-end="2864"><p data-start="2778" data-end="2864"><span style="color: #000000;">Demonstrate the tangible impact of the Growth Guarantee Scheme on Câr-y-Môr’s growth</span></p></li><li data-start="2865" data-end="2953"><p data-start="2867" data-end="2953"><span style="color: #000000;">Highlight the role of SIB Group as the lender providing finance under the scheme</span></p></li><li data-start="2954" data-end="3036"><p data-start="2956" data-end="3036"><span style="color: #000000;">Share practical advice and insight from the founders for other business owners</span></p></li><li data-start="3037" data-end="3101"><p data-start="3039" data-end="3101"><span style="color: #000000;">Be adaptable for website, YouTube and social media platforms</span></p></li><li data-start="3102" data-end="3184"><p data-start="3104" data-end="3184"><span style="color: #000000;">Include Welsh-language subtitles to meet accessibility and language guidelines</span></p></li></ul><h6 data-start="1184" data-end="1371"><span style="color: #000000;"><strong>Our Production Approach </strong></span></h6><p data-start="3221" data-end="3415"><span style="color: #000000;">To bring the public sector case study to life, we captured a mix of to-camera interviews, observational footage and environmental visuals, ensuring the final films felt active and authentic rather than static.</span></p><p data-start="3417" data-end="3552"><span style="color: #000000;">Rather than placing contributors in a single interview setup, we filmed conversations in multiple locations across the site, including:</span></p><ul data-start="3554" data-end="3750"><li data-start="3554" data-end="3604"><p data-start="3556" data-end="3604"><span style="color: #000000;">Walkthroughs of the farm and production spaces</span></p></li><li data-start="3605" data-end="3650"><p data-start="3607" data-end="3650"><span style="color: #000000;">Seaweed harvesting and shellfish handling</span></p></li><li data-start="3651" data-end="3705"><p data-start="3653" data-end="3705"><span style="color: #000000;">Product preparation and behind-the-scenes activity</span></p></li><li data-start="3706" data-end="3750"><p data-start="3708" data-end="3750"><span style="color: #000000;">Wide landscape and coastal drone footage</span></p></li></ul><p data-start="3752" data-end="3935"><span style="color: #000000;">This approach allowed the interviews to unfold naturally, grounding the conversation in the physical reality of the business and reinforcing the scale and setting of Câr-y-Môr’s work.</span></p><p data-start="3937" data-end="4135"><span style="color: #000000;">We worked with the co-founders Owen Haines, Joanne Haines and François Beyers, capturing reflections on entrepreneurship, sustainability, funding decisions and the lessons learned along the way.</span></p><p data-start="2883" data-end="3234"><span style="color: #000000;"><strong>Content Capture and Deliverables</strong></span></p><p data-start="4181" data-end="4310"><span style="color: #000000;">The shoot was designed to create a flexible content library that could be repurposed across platforms. Deliverables included:</span></p><ul data-start="4312" data-end="4795"><li data-start="4312" data-end="4374"><p data-start="4314" data-end="4374"><span style="color: #000000;">A 2-minute case study video with and without subtitles</span></p></li><li data-start="4375" data-end="4434"><p data-start="4377" data-end="4434"><span style="color: #000000;">A Welsh-language subtitled version of the main film</span></p></li><li data-start="4435" data-end="4528"><p data-start="4437" data-end="4528"><span style="color: #000000;">Short-form social clips (15–90 seconds) optimised for Instagram, LinkedIn, X and Facebook</span></p></li><li data-start="4529" data-end="4604"><p data-start="4531" data-end="4604"><span style="color: #000000;">Interview soundbites suitable for text-led and caption-led social edits</span></p></li><li data-start="4605" data-end="4672"><p data-start="4607" data-end="4672"><span style="color: #000000;">A one-minute website edit featuring voice-over-led storytelling</span></p></li><li data-start="4673" data-end="4795"><p data-start="4675" data-end="4795"><span style="color: #000000;">A full set of 15–20 still images, including action shots, portraits, product imagery and behind-the-scenes moments</span></p></li></ul><p data-start="4797" data-end="4937"><span style="color: #000000;">Photography was captured with space for text overlays, supporting future campaign use and consistency across British Business Bank channels.</span></p><p><span style="color: #000000;"><strong>Communicating Impact and Access to Finance</strong></span></p><p data-start="4993" data-end="5191"><span style="color: #000000;">A key focus of the interviews was how the Growth Guarantee Scheme enabled Câr-y-Môr to move from pilot projects into commercial-scale operation. The films explain, in clear and accessible terms:</span></p><ul data-start="5193" data-end="5471"><li data-start="5193" data-end="5256"><p data-start="5195" data-end="5256"><span style="color: #000000;">Why the business chose debt funding at that stage of growth</span></p></li><li data-start="5257" data-end="5323"><p data-start="5259" data-end="5323"><span style="color: #000000;">How the finance supported infrastructure, production and scale</span></p></li><li data-start="5324" data-end="5408"><p data-start="5326" data-end="5408"><span style="color: #000000;">What the business was able to achieve that wouldn’t have been possible otherwise</span></p></li><li data-start="5409" data-end="5471"><p data-start="5411" data-end="5471"><span style="color: #000000;">The experience of working with SIB Group as the lender</span></p></li></ul><p data-start="5473" data-end="5664"><span style="color: #000000;">Care was taken to ensure the language remained factual and transparent, avoiding any suggestion of endorsement while clearly demonstrating positive outcomes enabled through access to finance.</span></p><h6 data-start="5473" data-end="5664"><span style="color: #000000;"><strong>Why This Story Matters</strong></span></h6><p data-start="5700" data-end="5980"><span style="color: #000000;">Câr-y-Môr’s journey shows how smaller businesses can combine commercial ambition with environmental responsibility. Through regenerative ocean farming, the business is not only producing sustainable food but actively improving marine ecosystems and supporting its local community.</span></p><p data-start="5982" data-end="6325"><span style="color: #000000;">This case study demonstrates how the Growth Guarantee Scheme plays a vital role in helping innovative UK businesses invest with confidence, adapt, and grow sustainably. By pairing real voices with real environments, the films offer an authentic view of entrepreneurship in practice, grounded in lived experience rather than abstract messaging.</span></p><h6 data-start="5982" data-end="6325"><strong><span style="color: #000000;">A Flexible Case Study for Long-Term Use</span></strong></h6><p data-start="6378" data-end="6573"><span style="color: #000000;">Designed for longevity, this content will live on the British Business Bank website under the Growth Guarantee Scheme section, while also supporting ongoing social media activity across the year.</span></p><p data-start="6575" data-end="6849"><span style="color: #000000;">By combining long-form storytelling with modular, bite-sized content, the project delivers both depth and reach, ensuring the story of Câr-y-Môr, and the impact of access to finance, can be shared with aspiring business owners, partners, policymakers and the wider public.</span></p><p data-start="6575" data-end="6849"><span style="color: #000000;">Explore more examples of our public sector case study videos in our <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/">video production portfolio.</a></strong></span></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><span style="color: #000000;"><strong>British Business Bank</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Case Study Video<br />Social Media Content &amp; Photography</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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									<p><strong><a href="https://www.british-business-bank.co.uk/" target="_blank" rel="noopener">https://www.british-business-bank.co.uk/ </a></strong></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/public-sector-case-study">British Business Bank Case Study &#8211; Câr-y-Môr</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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			</item>
		<item>
		<title>Christmas Woodpecker Animation</title>
		<link>https://cassproductions.co.uk/portfolio-item/seasonal-animation-short</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 12:06:40 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=10677</guid>

					<description><![CDATA[<p>Christmas&#32; Woodpecker&#32; Animation&#32; A Hand-Crafted Animated Short Inspired by Nature and the Spirit of Christmas This seasonal animation tells a quiet, emotionally resonant story about observation, generosity and the subtle connections that exist between people and the natural world. Set...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/seasonal-animation-short">Christmas Woodpecker Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-3d7faa1" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 200ms;">Christmas&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 200ms;">Woodpecker&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 200ms;">Animation&#32;</span></span> </h2></div>				</div>
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									<h6><span style="color: #000000;"><strong>A Hand-Crafted Animated Short Inspired by Nature and the Spirit of Christmas</strong></span></h6><p><span style="color: #000000;"><span style="color: #000000;">This seasonal animation tells a quiet, emotionally resonant story about observation, generosity and the subtle connections that exist between people and the natural world. Set across the colder months of the year, the film follows a birdwatcher and their favourite bird, a great spotted woodpecker, exploring how a relationship built on patience and respect can evolve into a moment of shared warmth at Christmas.</span></span></p><p><span style="color: #000000;">The challenge of this project was to create a piece of visual storytelling that felt gentle, universal and emotionally sincere. With no dialogue and minimal exposition, the animation relies entirely on character movement, atmosphere and visual detail to communicate its message. The result is a warm, timeless short that celebrates kindness without intrusion and connection without ownership.</span></p><h6 data-start="4141" data-end="4422"><span style="color: #000000;"><strong> The Story Behind the Seasonal Animation</strong></span></h6><p><span style="color: #000000;">The seasonal animation opens in autumn, deep in woodland. Leaves fall from branches as a great spotted woodpecker chisels out its nesting hole in a fir tree, preparing for the colder months ahead. The bird moves with instinctive precision, pecking, shaping and reinforcing its home.</span></p><p><span style="color: #000000;">Nearby, and always at a respectful distance, a birdwatcher observes through binoculars. Their presence is quiet and unobtrusive, watching, not interfering. As autumn deepens, we see the woodpecker gathering food, collecting acorns and moving confidently through its environment, while the birdwatcher returns again and again, following the bird’s routines and rhythms.</span></p><p><span style="color: #000000;">As the season shifts toward winter, the landscape grows barer and the light softer. Frost settles in. The woodpecker continues its work, unaware of how closely it has been followed, while the birdwatcher’s admiration grows into something more thoughtful.</span></p><p><span style="color: #000000;">With Christmas approaching, the birdwatcher makes a gentle decision: to share the festive spirit with the bird that has brought them such quiet joy throughout the season. Carefully and considerately, they decorate the woodpecker’s tree, wrapping lights around the branches and hanging simple baubles that glow softly against the winter dusk.</span></p><p><span style="color: #000000;">When the woodpecker returns, it pauses in curiosity. The familiar tree has changed. The lights shimmer. The bird tilts its head, captivated by the reflections in the baubles, briefly catching sight of its own image staring back. Outside the nesting hole, it notices a small gift. Pecking it open, the woodpecker discovers a selection of nuts, a practical, thoughtful offering that respects the bird&#8217;s nature rather than altering it.</span></p><p><span style="color: #000000;">From a distance, the birdwatcher smiles and quietly captures the moment with a photograph.</span></p><p><span style="color: #000000;">In the final scene, the photograph appears framed on a mantlepiece as the birdwatcher celebrates Christmas with their family, a quiet reminder that small, unseen acts of kindness can leave a lasting emotional imprint.</span></p><h6><span style="color: #000000;"><strong>Creative Approach</strong></span></h6><p><span style="color: #000000;">From the outset, the intention was to tell a story that felt observational rather than sentimental. Much like birdwatching itself, the animation rewards patience and attention to detail, allowing emotion to build gradually rather than through overt gestures.</span></p><p><span style="color: #000000;">The decision to tell the story without dialogue ensures it can be understood instinctively, across age groups and cultures. Emotion is communicated through timing, body language and environment, the pause of a bird&#8217;s head tilt, the crunch of frost underfoot, the gradual shift from autumn colour to winter light.</span></p><p><span style="color: #000000;">The narrative draws inspiration from classic seasonal storytelling such as <em data-start="3998" data-end="4035">John Lewis’ “The Bear and the Hare”</em> and the timeless warmth of <em data-start="4063" data-end="4098">Disney’s “Pluto’s Christmas Tree”</em>. Like these references, the film prioritises atmosphere and emotional clarity over explanation.</span></p><h6><span style="color: #000000;"><strong>Research and Natural Accuracy</strong></span></h6><p><span style="color: #000000;">To ground the animation in reality, extensive reference was used to study woodpecker behaviour, anatomy and nesting habits. The great spotted woodpecker, a species commonly found in the UK, informed the bird&#8217;s movement, posture and interaction with its environment. </span></p><p><span style="color: #000000;">Reference material included real footage of:</span></p><ul><li><span style="color: #000000;">Woodpeckers building and maintaining nesting holes</span></li><li><span style="color: #000000;">Seasonal feeding behaviour and food storage</span></li><li><span style="color: #000000;">Beak rhythm, balance and grip on tree bark</span></li></ul><p><span style="color: #000000;">This research ensured the bird&#8217;s actions felt authentic rather than anthropomorphised, maintaining respect for the natural world while still allowing space for emotional storytelling.</span></p><h6><span style="color: #000000;"><strong>Visual Style and Setting</strong></span></h6><p><span style="color: #000000;">The animation was created by Emma Ehrling, who drew inspiration directly from the landscapes surrounding Cass Productions and the New Forest woodland near the studio. Daily walks through the forest informed the textures of bark, the muted autumn palettes and the cool, subdued tones of winter.</span></p><p><span style="color: #000000;">Visually, the film favours warmth and subtlety:</span></p><ul><li><span style="color: #000000;">Autumn colours gradually fade into winter whites and greys</span></li><li><span style="color: #000000;">Soft lighting and gentle motion reinforce the calm pacing</span></li><li><span style="color: #000000;">Natural textures create a hand-crafted, tactile feel</span></li><li><span style="color: #000000;">Minimalist framing keeps focus on character and environment</span></li></ul><p><span style="color: #000000;">The visual language supports the story&#8217;s tone, reflective, grounded and emotionally sincere.</span></p><h6><span style="color: #000000;"><strong>Sound and Adaptability</strong></span></h6><p><span style="color: #000000;">This seasonal animation is designed to work silently, making it suitable for a wide range of platforms and audiences. It can, however, be re-edited to include music, sound design or narration if required, allowing flexibility for broadcast, social media, branded content or exhibition use.</span></p><h6><span style="color: #000000;"><strong>Why This Story Matters</strong></span></h6><p><span style="color: #000000;">At its heart, this animation is about kindness without expectation. The birdwatcher does not seek recognition or reward, only connection. The gift is not symbolic excess, but a thoughtful response rooted in understanding and care.</span></p><p data-start="6198" data-end="6427"><span style="color: #000000;">In a crowded festive landscape, the film offers something quieter and more reflective. It reminds us that meaningful moments often happen in stillness, in observation, patience and the simple decision to give without being seen.</span></p><p data-start="6429" data-end="6589"><span style="color: #000000;">This is a Christmas story grounded in nature, generosity and restraint, a celebration of connection told through the gentle transition from autumn into winter.</span></p><p data-start="6429" data-end="6589"><span style="color: #000000;">Explore more of our <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/#portfolio">animation work</a></strong></span></span></p><p data-start="6429" data-end="6589"><span style="color: #000000;">See another example of our <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/portfolio-item/healthcare-explainer-animation">animated storytelling</a></strong></span></span></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/seasonal-animation-short">Christmas Woodpecker Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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			</item>
		<item>
		<title>E-MOTIVE PPH Animation</title>
		<link>https://cassproductions.co.uk/portfolio-item/healthcare-explainer-animation</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Mon, 08 Dec 2025 14:29:07 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=9793</guid>

					<description><![CDATA[<p>E-MOTIVE&#32; PPH&#32; Animation&#32; E-MOTIVE Animation &#8211; WHO  For this global maternal health initiatve, we partnered with the University of Birmingham and the World Health Organization (HRP) to produce a three-minute healthcare explainer animation designed to raise awareness of Postpartum Haemorrhage...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/healthcare-explainer-animation">E-MOTIVE PPH Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="9793" class="elementor elementor-9793" data-elementor-post-type="portfolio">
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					<div id="el-3d7faa1" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 200ms;">E-MOTIVE&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 200ms;">PPH&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 200ms;">Animation&#32;</span></span> </h2></div>				</div>
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									<h6><span style="color: #000000;"><strong>E-MOTIVE Animation &#8211; WHO </strong></span></h6><p><span style="color: #000000;">For this global maternal health initiatve, we partnered with the University of Birmingham and the World Health Organization (HRP) to produce a three-minute healthcare explainer animation designed to raise awareness of Postpartum Haemorrhage (PPH) and communicate the E-MOTIVE care bundle in a way that could be understood anywhere in the world. The challenge was to create a piece of visual storytelling</span> <span style="color: #000000;">capable of transcending language, literacy and cultural boundaries, a film that health workers could use in any setting without subtitles, narration or translation.</span></p><h6><span style="color: #000000;"><strong>About the E-MOTIVE Programme</strong></span></h6><p><span style="color: #000000;">E-MOTIVE </span><span style="color: #000000;">is a WHO-recommended, evidence-based clinical approach that helps healthcare workers rapidly identify and manage PPH, the leading cause of mortality worldwide. To support the global implementation, the programme required a healthcare explainer animation capable of simplifying a complex clinical pathway into a clear, human-centred resource suitable for a wide range of training environments.</span></p><p data-start="1184" data-end="1371"><span style="color: #000000;">Our role was to help translate a complex clinical pathway into a clear, emotionally accessible visual format that could be used in training, community education and global dissemination.</span></p><h6 data-start="1184" data-end="1371"><span style="color: #000000;"><strong>Capturing the Story &#8211; Our Creative Approach</strong></span></h6><p data-start="1430" data-end="1843"><span style="color: #000000;">To meet the brief, we proposed a silent, visual-only narrative centred on the idea of a continuous journey. </span><span style="color: #000000;">The film follows a woman walking a single road, a metaphor for the shared risk faced by women around the world. As the road progresses, the character subtly transitions through multiple ethnicities and cultures, underscoring the universal danger of PPH and the collective importance of timely response.</span></p><p data-start="1845" data-end="2146"><span style="color: #000000;">Because the animation needed to be both sensitive and globally relevant, we drew heavily on international research, lived experience insights and visual cues from the countries most affected by PPH. </span><span style="color: #000000;">Our aim was to create a piece that felt warm, human and immediately legible, even without language</span>.</p><h6 data-start="1184" data-end="1371"><span style="color: #000000;"><strong>Designing the Visual Language</strong></span></h6><p data-start="2191" data-end="2561"><span style="color: #000000;">To produce a film that was rapid to deploy but rich in detail, we built the animation around a carefully refined walk cycle that could accommodate changes in clothing, character design and cultural representation. </span><span style="color: #000000;">This allowed us to keep movement consistent while dedicating more time to hand-drawn textures, facial details and colour palettes tailored to each region.</span></p><p data-start="2563" data-end="2587"><span style="color: #000000;">Key elements included:</span></p><ul data-start="2588" data-end="2881"><li data-start="2588" data-end="2656"><p data-start="2590" data-end="2656"><span style="color: #000000;">Regional colour themes inspired by real-world reference material</span></p></li><li data-start="2588" data-end="2656"><p data-start="2590" data-end="2656"><span style="color: #000000;">Hand-drawn textile patterns stamped frame-by-frame</span></p></li><li data-start="2712" data-end="2809"><p data-start="2714" data-end="2809"><span style="color: #000000;">Soft, non-graphic framing to ensure the film stayed respectful and suitable for all audiences</span></p></li><li data-start="2810" data-end="2881"><p data-start="2812" data-end="2881"><span style="color: #000000;">Shading and texture passes to bring depth and warmth to each sequence</span></p></li></ul><p data-start="2883" data-end="3234"><span style="color: #000000;">One of the most powerful scenes features a father at his partner’s graveside, holding the newborn she died delivering. A single falling petal, animated frame-by-frame to maintain delicacy, expresses the entire emotional weight of the moment without a single word. These quiet beats were essential to the storytelling: symbolic, human and universal.</span></p><p data-start="2883" data-end="3234"><span style="color: #000000;"><strong>What We Delivered</strong></span></p><p data-start="2883" data-end="3234"><span style="color: #000000;">This project required precision, cultural empathy and technical efficiency. <br /></span></p><p data-start="2883" data-end="3234"><span style="color: #000000;">The final output included:</span></p><ul><li data-start="2883" data-end="3234"><span style="color: #000000;">A three-minute healthcare explainer animation explaining:</span><ul><li data-start="2883" data-end="3234"><span style="color: #000000;">The risk and prevalence of PPH</span></li><li data-start="2883" data-end="3234"><span style="color: #000000;">The importance of early recognition</span></li><li data-start="2883" data-end="3234"><span style="color: #000000;">The role of the E-MOTIVE care bundle</span></li></ul></li><li><span style="color: #000000;">A silent, language-free design, suitable for global training and distribution</span></li></ul><p><span style="color: #000000;">The animation is now part of the E-MOTIVE communication toolkit and available for use by WHO, the University of Birmingham and international health partners.</span></p><p><span style="color: #000000;">Here is another example of an animation produced by Cass Productions: </span><a href="https://cassproductions.co.uk/portfolio-item/disability-inclusion-animation"><span style="color: #22a89f;"><strong>Celebrating Disability Animation</strong></span></a></p><p><span style="color: #000000;"><strong>Why This Project Matters</strong></span></p><p><span style="color: #000000;">PPH is preventable, but only when information is accesible. This healthcare explainer animation provides a universally understandable tool for healthcare workers, enabling faster recognition and response in settings where resources or training may vary.</span></p><p data-start="4141" data-end="4422"><span style="color: #000000;">This project demonstrates how animation can communicate complex medical processes with clarity, compassion and cultural inclusivity.</span><br data-start="4273" data-end="4276" /><span style="color: #000000;">We’re proud to support the University of Birmingham and WHO in a project that contributes to safer childbirth and life-saving education worldwide.</span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><span style="color: #000000;"><strong>WHO (HRP)</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Healthcare Explainer Animation</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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									<p><strong><span style="color: #000000;"><a style="color: #000000;" href="https://www.who.int/" target="_blank" rel="noopener">https://www.who.int/</a></span></strong></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/healthcare-explainer-animation">E-MOTIVE PPH Animation</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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			</item>
		<item>
		<title>BBB SUL Ambassador &#8211; The Rebel Baker</title>
		<link>https://cassproductions.co.uk/portfolio-item/business-case-study-video</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Wed, 03 Dec 2025 14:09:51 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=9808</guid>

					<description><![CDATA[<p>https://vimeo.com/manage/videos/1130865925 The&#32; Rebel&#32; Baker&#32; -&#32; Inspiring&#32; Business&#32; Case&#32; Study&#32; Video&#32; For the 2025 Start Up Loans Ambassador Programme, we travelled to Scotland to film an energetic and inspiring business case study video with Rachel Munro, founder of The Rebel Baker,...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/business-case-study-video">BBB SUL Ambassador &#8211; The Rebel Baker</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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									<p><span style="color: #000000;">For the 2025 Start Up Loans Ambassador Programme, we travelled to Scotland to film an energetic and inspiring business case study video with Rachel Munro, founder of <em>The Rebel Baker</em>, a fast-growing allergen-free manufacturing bakery producing frozen cookie pucks for the food service industry. Filmed at her bakery in the North Harbour Industrial Estate, this piece captures Rachel&#8217;s entrepreneurial journey and showcases how effective business case study video production can bring founder-led stories to life. It also demonstrates her rapid scale-up to producing over 10, 000 cookies a day and the role Start Up Loans has played in helping her turn bold ideas into a thriving manufacturing business. </span></p><h6><span style="color: #000000;"><strong>About The Rebel Baker</strong></span></h6><p><span style="color: #000000;">The Rebel Baker began as Rachel&#8217;s personal mission to challenge the norms of the baking industry. After appearing on <em>Gordon Ramsay&#8217;s Future Food Stars, </em>Rachel transformed her experience and new-found confidence into a specialist allergen-free bakery that now supplies cafes, restaurants and major distributors with high-quality frozen cookie pucks.</span></p><p><span style="color: #000000;">Her brand blends creativity with technical expertise, making a product that is safe for allergen-sensitive customers without compromising on taste or texture. With strong demand already in place and a new contract with Bidfood emerging, The Rebel Baker is entering a new phase of accelerated growth and national reach.</span></p><h6><strong><span style="color: #000000;">Capturing the Story &#8211; Our Approach</span></strong></h6><p><span style="color: #000000;">For this Ambassador series, we applied our experience in business case study video production to create dynamic, social-first content built around Rachel&#8217;s personality and brand. Our brief included capturing: </span></p><ul><li><span style="color: #000000;">A 60-120 second YouTube asset (16:9)</span></li><li><span style="color: #000000;">A 30-60 second reel introducing the business (9:16)</span></li><li><span style="color: #000000;">Five 60-70 second reels per ambassador</span></li><li><span style="color: #000000;">A 30-second paid-media-ready videos for Meta (1:1)</span></li><li><span style="color: #000000;">A mix of still photography for social and press</span></li></ul><p><span style="color: #000000;">With Rachel&#8217;s bakery offering strong visual storytelling opportunities, from its signature pink floor to its industrial-chic office space and hands-on production zones, our aim was to create footage that feels vibrant, modern and highly shareable.</span></p><p><span style="color: #000000;">We filmed with a two-camera setup using Sony FX9 and FX6 bodies, supplemented with lighting, full sound kit and a stills camera for portrait, action and behind-the-scenes image. Our team included Producer Hannah Manning, Camera Op Matt Wild and Camera Op Kate York, with BBB&#8217;s Andy Binkiewicz attending on-site.</span></p><h6><strong><span style="color: #000000;">Dynamic Interviewing</span></strong></h6><p><span style="color: #000000;">In line with BBB&#8217;s guidance for the Ambassador Programme, we avoided static, traditional interview setups. Instead, we captured relaxed, conversational moments with Rachel across multiple backdrops, walking through the bakery, demonstrating processes, interacting with equipment and showcasing a small batch production run arranged specially for filming. </span></p><p><span style="color: #000000;">This approach allowed us to emphasise the personality behind the brand: bold, confident, humorous and candid about the challenges of scaling an allergen-free manufacturing operation. It also meant we could gather a variety of short soundbites perfect for Instagram Reels, TikTok-style edits and paid ads.</span></p><h6><strong><span style="color: #000000;">The Story Themes We Captured</span></strong></h6><p><span style="color: #000000;">Throughout the interview, we explored themes designed to support ongoing Start Up Loans content strategy, including: </span></p><ul><li><span style="color: #000000;">How the Rebel Baker name came to be and why challenging industry norms matters</span></li><li><span style="color: #000000;">The hurdles involved in allergen-free manufacturing, from certification to customer trust</span></li><li><span style="color: #000000;">The highs and lows of running a fast-scaling food business</span></li><li><span style="color: #000000;">Rachel&#8217;s Start Up Loan, when she took it, how much she borrowed and how it accelerated growth</span></li><li><span style="color: #000000;">What the loan allowed her to achieve that wouldn&#8217;t have been possible otherwise</span></li><li><span style="color: #000000;">Her Experience as a 2025 Start Up Loans Ambassador and what the role means to her</span></li><li><span style="color: #000000;">The lessons she wishes she&#8217;d known early on in her entrepreneurial journey</span></li><li><span style="color: #000000;">Overcoming imposter syndrome and staying confident while scaling </span></li><li><span style="color: #000000;">Advice for anyone facing self-doubt but determined to pursue a big idea</span></li><li><span style="color: #000000;">What&#8217;s next for The Rebel Baker, including expansion plans and new supply-chain partnerships</span></li></ul><p><span style="color: #000000;">If you&#8217;d like to see a familiar filmmaking approach, you can also view our <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/portfolio-item/case-study-video-hampshire">Bang Bang Boxing case study</a></strong>,</span> another founder-led story:</span></p><h6><strong><span style="color: #000000;">Visual Style &amp; Deliverables</span></strong></h6><p><span style="color: #000000;">This project followed Start Up Loans&#8217; updated brand identity, including dialled-up energy, colour and motion graphics for transitions. We prioritised a fun, casual tone with quick cuts, short B-roll bursts, dynamic angles and confident to-camera delivery.</span></p><p><span style="color: #000000;">The final package included:</span></p><ul><li><span style="color: #000000;">A polished YouTube case study</span></li><li><span style="color: #000000;">Multiple social-first portrait videos </span></li><li><span style="color: #000000;">Fast-paced inspiration clips for paid media</span></li><li><span style="color: #000000;">A mixture of slow-motion and real-time B-roll</span></li><li><span style="color: #000000;">Still photography in both landscape and portrait formats</span></li><li><span style="color: #000000;">A website-ready voice-over film</span></li></ul><h6><strong><span style="color: #000000;">Why This Project Matters</span></strong></h6><p><span style="color: #000000;">The purpose of this Ambassador series is to inspire aspiring and existing business owners by spotlighting real founders who have succeeded with the support of Start Up Loans. Rachel&#8217;s story is a powerful example of resilience, innovation and courage, a reminder that industry norms can be challenged, scaled and reinvented.</span></p><p><span style="color: #000000;">Through her openness, energy and willingness to share the behind-the-scenes reality of building The Rebel Baker, this case study delivers engaging, evergreen content that will continue supporting Start Up Loans&#8217; messaging throughout the campaign and stands as a strong example of impactful business case study video production.</span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><span style="color: #000000;"><strong>British Business Bank</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Business Case Study Video</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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									<p><strong><span style="color: #000000;"><a style="color: #000000;" href="https://www.british-business-bank.co.uk/" target="_blank" rel="noopener">https://www.british-business-bank.co.uk/</a></span></strong></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/business-case-study-video">BBB SUL Ambassador &#8211; The Rebel Baker</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Hampshire Showreel</title>
		<link>https://cassproductions.co.uk/portfolio-item/hampshire-video-production</link>
		
		<dc:creator><![CDATA[Gary]]></dc:creator>
		<pubDate>Tue, 21 Oct 2025 13:23:19 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=9732</guid>

					<description><![CDATA[<p>Hampshire&#32; Video&#32; Production&#32; Showreel&#32; Hampshire Showreel: Celebrating Local Creativity Through Expert Video Production For more than 25 years, Cass Productions has delivered high-quality, cost-effective video production services for businesses, charities and schools across the region. From coastal shoots along the...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/hampshire-video-production">Hampshire Showreel</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-3d7faa1" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 200ms;">Hampshire&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 200ms;">Video&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 200ms;">Production&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 75ms;transition-duration: 200ms;">Showreel&#32;</span></span> </h2></div>				</div>
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									<h6><strong><span style="color: #000000;">Hampshire Showreel: Celebrating Local Creativity Through Expert Video Production</span></strong></h6><p><span style="color: #000000;">For more than 25 years, Cass Productions has delivered high-quality, cost-effective video production services for businesses, charities and schools across the region.</span></p><p><span style="color: #000000;">From coastal shoots along the Solent to high-energy corporate events and education campaigns, this piece captures the storytelling approach that has made us a trusted video production partner for organisations across the South.</span></p><h6><strong><span style="color: #000000;">Why we created a Showreel</span></strong></h6><p data-start="1084" data-end="1366"><span style="color: #000000;">Video remains one of the most powerful ways to connect with audiences. By creating a dedicated showcase, we wanted to celebrate the clients, industries and communities that thrive across the county, while showcasing the breadth of our video production capabilities.</span></p><p data-start="1368" data-end="1581"><span style="color: #000000;">From Southampton to Winchester, Basingstoke to Andover, we’ve collaborated with organisations of all sizes to deliver professional video content that builds brands, inspires action and delivers measurable results.</span></p><p data-start="1583" data-end="1723"><span style="color: #000000;">This showreel is both a reflection of our local roots and a celebration of everything that makes Hampshire such a dynamic place to film.</span></p><h6><strong><span style="color: #000000;">Local Companies, Local Stories</span></strong></h6><p><span style="color: #000000;">Over the years, we&#8217;ve produced films for a wide range of local organisations across multiple sectors, including:</span></p><ul><li><span style="color: #000000;">Corporate and commercial brands </span><span style="color: #000000;">&#8211; telling company stories, showcasing productions and supporting new market outreach</span></li><li><span style="color: #000000;">Education providers </span><span style="color: #000000;">&#8211; producing films for schools, colleges and universities including Southampton Solent University and Itchen College</span></li><li><span style="color: #000000;">Charities and community groups &#8211; raising awareness and championing important causes, such as our work with Artswork</span></li><li><span style="color: #000000;">Sports and leisure </span><span style="color: #000000;">&#8211; capturing the energy of Hampshire&#8217;s sporting life, from grassroots clubs to major venues</span></li></ul><p><span style="color: #000000;">Each project reflects the individuality of the client while carrying the signature quality, clarity and creativity that Cass Productions is known for.</span></p><h6><strong><span style="color: #000000;">The Local Advantage</span></strong></h6><p><span style="color: #000000;">Choosing a video production company in Hampshire comes with clear benefits. Our deep familiarity with the area, from the historic streets of Winchester to the modern business parks of Basingstoke, from Southampton’s portside to the New Forest countryside, ensures a smooth and efficient production process.</span></p><p><span style="color: #000000;">Our local knowledge enables us to:</span></p><ul><li><span style="color: #000000;">Identify the best filming locations across the county</span></li><li><span style="color: #000000;">Navigate logistics quickly and cost-effectively</span></li><li><span style="color: #000000;">Capture authentic landscapes, architecture and character</span></li><li><span style="color: #000000;">Deliver productions that feel rooted in the communities they present</span></li></ul><p><span style="color: #000000;">This video highlights not only our clients, but the spirit of the region itself.</span></p><p><strong><span style="color: #000000;">A Full-Service Approach to Video Production</span></strong></p><p><span style="color: #000000;">Cass Productions offers an in-house, end-to-end video production service. Every stage, from scripting and planning to filming, animation and editing, is managed by our experienced team under one roof. This gives our clients reliability, consistency and complete peace of mind.</span></p><p><span style="color: #000000;">In our showreel you&#8217;ll see examples of:</span></p><ul><li><span style="color: #000000;">Live action filming </span><span style="color: #000000;">&#8211; interviews, events and promotional films</span></li><li><span style="color: #000000;">Animation and montion graphics </span><span style="color: #000000;">&#8211; creative and accessible content</span></li><li><span style="color: #000000;">Aerial filming </span><span style="color: #000000;">&#8211; capturing the South from above with drone footage</span></li><li><span style="color: #000000;">Multi-platform outputs </span><span style="color: #000000;">&#8211; full-length films and short-form clips optimised for social media</span></li></ul><p><span style="color: #000000;">Whatever the scale of the project, our goal is always the same: to tell your story in a way that connects with your audience.</span></p><p><strong><span style="color: #000000;">Trusted by Clients Across the South</span></strong></p><p><span style="color: #000000;">&#8220;I have worked with CASS Productions for well over 20 years and would wholeheartedly recommend them. They are highly competitive and offer excellent customer service and are always </span><span style="color: #000000;">efficient, creative and highly organised. Their hard working and skilled team are a pleasure to work with and have come to our rescue when others have failed to produce the quality required</span></p><div class="bwb7ce" data-id="Ci9DQUlRQUNvZENodHljRjlvT2prdFIyTjBkR2szWm0xWVp6WnFaMlZmU1RGU1ZIYxAB" data-hveid="83"><div><div class="OA1nbd"><p><span style="color: #000000;">I have worked with numerous video production companies and I am quite positive that CASS is one of the very top production teams. Working with them is such a positive experience </span><span style="color: #000000;">and I am delighted by their ‘can do’ attitude. My colleagues and I at (formerly) the Solent Local Enterprise Partnership and now the Solent Growth Partnership, very much look forward to working with them again.&#8221;</span></p><p><span style="color: #000000;">Maz Garside Marketing Communications Officer | Solent Growth Partnership</span></p></div></div></div><div> </div><div><strong><span style="color: #000000;">Work With a Local Video Production Partner</span></strong></div><div> </div><div><span style="color: #000000;">If you are looking for a video production company with a proven track record, Cass Productions is here to help. We combine decades of experience with a genuine commitment to our local community. </span></div><div> </div><div><span style="color: #000000;"><strong><a href="https://cassproductions.co.uk/#contact"><span style="color: #22a89f;">Get in touch today</span></a> </strong>to discuss your next project or browse our<span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/#portfolio"> wider portfolio</a></strong> </span>to see the range of work we do across Hampshire and beyond</span></div>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/hampshire-video-production">Hampshire Showreel</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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		<title>Newcastle United</title>
		<link>https://cassproductions.co.uk/portfolio-item/football-recruitment-video</link>
		
		<dc:creator><![CDATA[Gavin Pedley]]></dc:creator>
		<pubDate>Fri, 24 Jan 2025 10:52:08 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=7633</guid>

					<description><![CDATA[<p>&#32; Elite Football Recruitment Video Production for Newcastle United At Cass Productions in Hampshire, we specialise in producing recruitment videos that go beyond visuals, they tell a compelling story. Our collaboration with Newcastle United Football Club is a prime example...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/football-recruitment-video">Newcastle United</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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									<p><strong>Elite Football Recruitment Video Production for Newcastle United</strong></p><p data-start="398" data-end="765">At Cass Productions in Hampshire, we specialise in producing recruitment videos that go beyond visuals, they tell a compelling story. Our collaboration with Newcastle United Football Club is a prime example of how expertly crafted video content can elevate a club’s recruitment strategy, attract elite talent, and showcase everything that makes a club world-class.</p><p data-start="767" data-end="979">From powerful visuals and behind-the-scenes access to cinematic storytelling and emotion-driven content, our recruitment videos inspire players from around the globe to see themselves in black and white. We understand the importance of creating content that not only informs but also motivates and excites potential recruits.</p><p><b>Why Newcastle United Trusts Cass Productions</b></p><p>We are proud to work with Newcastle United FC to deliver powerful recruitment videos that support their ongoing mission to build a squad worthy of Premier League glory. Our videos capture the club&#8217;s ethos, ambition, and commitment to excellence.</p><ul><li style="font-weight: 400;" aria-level="1">Training Excellence<b>:</b><span style="font-weight: 400;"> Our films take viewers behind the scenes at Newcastle United&#8217;s state-of-the-art training facilities. We highlight the latest performance technology, innovative recovery and rehab centres, and the club&#8217;s dedication to unlocking every player&#8217;s potential. This exclusive access showcases the environment where future stars are made.</span></li><li aria-level="1">World-Class Coaching:We shine a spotlight on Newcastle United’s expert coaching staff, demonstrating their commitment to development, tactical understanding, and player-centred progression. Our recruitment videos help communicate how seriously the club takes player growth. Highlighting the coaches&#8217; experience and philosophies helps attract talent that values professional guidance.</li><li style="font-weight: 400;" aria-level="1">Historic Legacy &amp; Ambition:<span style="font-weight: 400;"> </span>Through interviews, archive footage, and modern matchday experiences, we honour the legacy of a club with deep roots in English football history. Our content showcases not just where Newcastle has been, but where it&#8217;s going. This narrative helps players connect emotionally with the club&#8217;s proud tradition while seeing a clear vision for the future.</li><li aria-level="1">The City of Newcastle: Every football recruitment video we produce also brings the surrounding environment to life. Newcastle is a football-mad city with passion, community spirit and a culture that players can truly feel part of. We highlight the city as more than a location, it’s a lifestyle: vibrant, welcoming, and deeply connected to football culture. This gives potential recruits a glimpse of life off the pitch.</li></ul><div><b>Our Approach to Recruitment Video Production:</b></div><p data-start="2467" data-end="2619">At Cass Productions, we know that a recruitment video needs to be more than pretty pictures, it needs to connect, inspire, and convince.<span style="color: inherit; font-size: 1rem; letter-spacing: -0.01em;"> We combine cinematic visuals with authentic storytelling to create a compelling narrative that resonates deeply with players.</span></p><p data-start="2467" data-end="2619"><span style="color: inherit; font-size: 1rem; letter-spacing: -0.01em;">We focus on what truly matters to professional players: elite facilities, forward-thinking coaching, a passionate fanbase, and a club culture they want to be part of. Our videos showcase medical centres, matchday intensity, community outreach programmes and player testimonials, giving recruits a full, immersive picture of life at the club.</span></p><p data-start="2467" data-end="2619"><span style="color: inherit; font-size: 1rem; letter-spacing: -0.01em;">This holistic storytelling approach helps potential signing imagine their future here and feel motivated to take the next step in their football career. Our videos aren&#8217;t just marketing tools &#8211; they&#8217;re bridges that connect talent opportunity.</span></p><p><b>Why Clubs like Newcastle United Choose Cass</b><b><br /></b></p><p data-start="3088" data-end="3287">With 25+ years of experience in sports video production <span data-start="3120" data-end="3147">throughout Hampshire and beyond</span>, we’re proud to serve some of the Premier League’s biggest names, including Newcastle United, Liverpool FC, and AFC Bournemouth.</p><p data-start="3289" data-end="3308">What sets us apart:</p><ul data-start="3310" data-end="3600"><li data-start="3310" data-end="3355"><p data-start="3312" data-end="3355">Deep understanding of the football industry</p></li><li data-start="3356" data-end="3410"><p data-start="3358" data-end="3410">Precision-crafted storytelling for recruitment needs</p></li><li data-start="3411" data-end="3473"><p data-start="3413" data-end="3473">Experience working with elite coaching and performance teams</p></li><li data-start="3474" data-end="3534"><p data-start="3476" data-end="3534">Cinematic production values designed for digital platforms</p></li><li data-start="3535" data-end="3600"><p data-start="3537" data-end="3600">Seamless integration of interviews, drone footage, and branding</p></li></ul><p data-start="3602" data-end="3744">Whether you need a recruitment film for an academy prospect or a high-stakes signing from abroad, we deliver with purpose and professionalism.</p><p data-start="3602" data-end="3744">Want to see how our content supports recruitment for other top clubs? Explore our sports video production services <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://youtube.com/playlist?list=PL1vCEwkese621qz0-zmVL9uTVTsUDbnG9&amp;feature=shared" target="_blank" rel="noopener">here</a>.</strong></span></p><p><b>Let’s Work Together</b><b><br /></b>If your club wants to attract world-class players, a football recruitment video from Cass Productions is a strategic asset. We bring passion, precision, and professionalism to every frame, just ask Newcastle United.</p><p><span style="color: #22a89f;"><strong>C<a style="color: #22a89f;" href="https://cassproductions.co.uk/#contact">ontact us</a> </strong></span>today at our office in Southampton, Hampshire to discuss how our tailored video solutions can elevate your recruitment efforts and showcase the true essence of your club.</p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Newcastle United</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Recruitment Videos</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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									<p><strong><span style="color: #000000;"><a style="color: #000000;" href="https://www.liverpoolfc.com/" target="_blank" rel="noopener">https://www.newcastleunited.com/en </a></span></strong></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/football-recruitment-video">Newcastle United</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>UKRI Technology Missions Fund</title>
		<link>https://cassproductions.co.uk/portfolio-item/animated-explainer-hampshire</link>
		
		<dc:creator><![CDATA[Gavin Pedley]]></dc:creator>
		<pubDate>Fri, 24 Jan 2025 10:38:00 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=7585</guid>

					<description><![CDATA[<p>&#32; Bringing Innovation to Life Through Animated Explainers: UKRI Technology Missions Fund Cass Productions was proud to collaborate with UK Research and Innovation (UKRI) to produce a high-impact animated explainer for the Technology Missions Fund, a major UK initiative aimed...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/animated-explainer-hampshire">UKRI Technology Missions Fund</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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					<div id="el-4e85cc0" class="mb-3 text-left "><h2 class="mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font " data-anim-type="pix-sliding-text" data-class="secondary-font text-black" style=""><span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 30ms;transition-duration: 300ms;">UKRI&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 45ms;transition-duration: 300ms;">Technology&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 60ms;transition-duration: 300ms;">Missions&#32;</span></span> <span class="slide-in-container "><span class="pix-sliding-item secondary-font text-black" style="transition-delay: 75ms;transition-duration: 300ms;">Fund&#32;</span></span> </h2></div>				</div>
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									<p><b>Bringing Innovation to Life Through Animated Explainers: UKRI Technology Missions Fund</b></p><p>Cass Productions was proud to collaborate with UK Research and Innovation (UKRI) to produce a high-impact animated explainer for the Technology Missions Fund, a major UK initiative aimed at driving breakthroughs in emerging technologies. These includeintelligence (AI), engineering biology, future telecommunications and quantum technologies, sectors that will shape the future of society and the economy.</p><p>The primary <span style="font-size: 1rem; letter-spacing: -0.01em;">objective of the animation was to clearly communicate the </span>fund’s strategic importance<span style="font-size: 1rem; letter-spacing: -0.01em;"> in addressing global challenges, such as climate change, healthcare and infrastructure, while helping to position the UK as a global leader in innovation. The animated explainer serves as a key tool for engaging stakeholders, the public and policy-makers with the potential of UKRI&#8217;s investments</span><span style="font-size: 1rem; letter-spacing: -0.01em;">.</span></p><p><span style="font-size: 1rem; letter-spacing: -0.01em;"><b>Turning complex into clarity</b></span></p><p data-start="1056" data-end="1314">The Technology Missions Fund supports bold, forward-thinking projects that aim to deliver real-world impact. But communicating its significance to diverse audiences, from researchers to the general public, meant finding a balance between technical depth and public accessibility. That&#8217;s where we came in.</p><p data-start="1056" data-end="1314"><span style="color: inherit; font-size: 1rem; letter-spacing: -0.01em;">Our team at Cass Productions focused on translating complex, abstract topics into </span>clear, compelling visual storytelling<span style="color: inherit; font-size: 1rem; letter-spacing: -0.01em;">. We worked closely with UKRI to identify a set of practical examples that would demonstrate the fund&#8217;s reach and impact, from </span>sustainable packaging<span style="color: inherit; font-size: 1rem; letter-spacing: -0.01em;"> innovations and </span>next-generation therapeutics<span style="color: inherit; font-size: 1rem; letter-spacing: -0.01em;"> to </span>ultra-fast wireless networks<span style="color: inherit; font-size: 1rem; letter-spacing: -0.01em;"> and </span>smarter public transport systems<span style="color: inherit; font-size: 1rem; letter-spacing: -0.01em;">.</span></p><p data-start="1705" data-end="1949">These tangible use cases allowed us to build a narrative that was both informative and engaging, showing not just what these technologies are, but how they’re improving lives, creating jobs and supporting economic growth in the UK.</p><p data-start="1705" data-end="1949"><b>Designing for Engagement</b></p><p data-start="1990" data-end="2311">The visual language of the animation was carefully crafted to reflect UKRI’s brand values: forward-thinking, inclusive and impactful. Using vibrant, detail-rich illustrations and fluid motion graphics, we created a dynamic, futuristic feel that aligned with the themes of cutting-edge science and technology.</p><p data-start="2313" data-end="2595">We paid special attention to pacing, colour palettes and transitions to maintain viewer interest and reinforce key messages. The script was written to be concise, clear and action-oriented, ensuring the animation would resonate with both technical and non-technical audiences.</p><p data-start="2597" data-end="2800">Through this highly visual and accessible format, we helped UKRI highlight how the fund not only fosters innovation but also contributes to national resilience, competitiveness and long-term prosperity.</p><p data-start="2597" data-end="2800"><b>Driving Curiosity and Awareness</b></p><p data-start="2848" data-end="3229">Beyond simply informing, the animation was designed to spark curiosity. It invites viewers to explore the possibilities of the future, one shaped by UK-led breakthroughs in science and technology. By showing how these technologies intersect with everyday life, the video underscores the value of investment in innovation and encourages wider public and stakeholder engagement.</p><p data-start="3231" data-end="3407">Whether viewed by researchers, government partners, or the general public, the animation successfully brings to life the mission and impact of the Technology Missions Fund.</p><p data-start="3231" data-end="3407"><b>A Strategic Communication Tool</b></p><p data-start="3454" data-end="3834">Animations like this serve as powerful tools in communicating complex policies and initiatives. For UKRI, it wasn’t just about promoting a funding stream, it was about building awareness, increasing trust and demonstrating accountability. The final product has been used across digital platforms, stakeholder presentations and social media channels to great effect.</p><p data-start="3836" data-end="4124">This project reflects Cass Productions&#8217; ability to take challenging, high-level subject matter and transform it into visually engaging, easy-to-understand narratives. It’s a great example of how animated content can bridge the gap between scientific ambition and public understanding in both Hampshire and across the UK.</p><p data-start="3231" data-end="3407"><b> Our Services Include:</b></p><ul><li aria-level="1">Animated explainer videos</li></ul><ul><li aria-level="1">Global challenges</li></ul><ul><li aria-level="1">Encourage engagement </li></ul><ul><li aria-level="1">Innovation filming across Hampshire and beyond</li></ul><p><span style="color: #000000;">L<a style="color: #000000;" href="https://cassproductions.co.uk/#contact">et&#8217;s bring your innovation story to life through an</a></span> <strong><span style="color: #22a89f;"><a style="color: #22a89f;" href="https://cassproductions.co.uk/#contact">animated explainer video.</a></span></strong></p><p><a href="https://www.ukri.org/" target="_blank" rel="noopener">If you&#8217;re a public body</a>, funder, or research institution looking to make complex topics accessible and engaging, we&#8217;d love to help.</p><p><strong><span style="color: #22a89f;"><a style="color: #22a89f;" href="https://www.ukri.org/" target="_blank" rel="noopener">Explore more at UKR</a>I. </span></strong></p>								</div>
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									<p><span style="color: #000000;"><strong>UKRI</strong></span></p>								</div>
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									<p><span style="color: #000000;"><strong>Animated Explainer</strong></span></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/animated-explainer-hampshire">UKRI Technology Missions Fund</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Itchen College Promo Video</title>
		<link>https://cassproductions.co.uk/portfolio-item/education-promotional-video</link>
		
		<dc:creator><![CDATA[Gavin Pedley]]></dc:creator>
		<pubDate>Fri, 24 Jan 2025 10:35:46 +0000</pubDate>
				<guid isPermaLink="false">https://cassproductions.co.uk/?post_type=portfolio&#038;p=7569</guid>

					<description><![CDATA[<p>&#32; An Inspiring Education Promotional Video for Itchen College, Southampton At Cass Productions, we specialise in creating high-impact content that helps educational institutions engage their audiences. Our recent project with Itchen College is a standout example of an effective education promotional...</p>
<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/education-promotional-video">Itchen College Promo Video</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
]]></description>
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									<p><strong>An Inspiring Education Promotional Video for Itchen College, Southampton</strong></p><p>At Cass Productions, we specialise in creating high-impact content that helps educational institutions engage their audiences. Our recent project with Itchen College is a standout example of an effective education promotional video<strong>, </strong>crafted to appeal to students aged 15 to 16. The film highlights the college&#8217;s state-of-the-art facilities, wide-ranging academic offerings and vibrant student life, presented in a style that feels modern, authentic and engaging.</p><p><strong>Immersive Visual Storytelling That Brings the College to Life</strong></p><p>A key feature of this education promotional videois the use of first-person view (FPV) drone footage. This technique allows for stunning aerial shots that showcase the scale and accessibility of the campus. Through seamless transitions, the video guides viewers from wide outdoor views to focused interior scenes in classrooms, collaborative areas and social spaces. The result is a visual journey that communicates Itchen College&#8217;s commitment to both academic excellence and student wellbeing.</p><p>The FPV style makes the viewer feel as though they are personally exploring the campus. This immersive perspective is particularly effective for prospective students who may not have the chance to visit in person, offering a genuine sense of place and connection.</p><p><strong>Youth-Focused Design Without Traditional Narration</strong></p><p>To better resonate with its target audience, the video avoids traditional voiceover and instead uses bold motion graphics and animated text. This approach gives the film a fresh, youthful feel that captures attention and reflects current media preferences. Supported by a lively soundtrack, the visuals convey a clear message in a memorable energetic format.</p><p>Kinetic typography and contemporary colour schemes were used to reflect the dynamic energy of college life. These design choices are not only visually engaging but also accessible and easy to understand for a wide range of viewers, including those who may not speak English as a first language.</p><p><b>A Broad Curriculum and Sports Focus</b></p><p>The video highlights Itchen College’s extensive academic curriculum, including STEM subjects, arts and vocational training. This variety speaks to the diverse interests and ambitions of prospective students. The film also places strong emphasis on the college’s sports programmes, showcasing facilities, equipment and coaching staff. By doing so, it paints a picture of a well-rounded student experience where academic and athletic development are equally valued.</p><p data-start="2828" data-end="3098">Student interviews and candid classroom footage provide insight into the supportive teaching environment and the strong sense of community. These details are particularly effective in reassuring both students and parents about the quality of education and care provided.</p><p><strong>Real Students, Real Experiences</strong></p><p>Every scene in this education promotional video is designed to reflect genuine student life at Itchen College, Southampton. By focusing on real learning environments, shared spaces and student interaction, the film gives viewers a clear picture of what they can expect. The tone is aspirational yet grounded, helping future students imagine themselves thriving at the college.</p><p>This authentic portrayal was made possible by working closely with staff and students during pre-production. Their input ensured that the video remained honest, inclusive and representative of daily life at the college. From hands-on science labs to creative art studios, the film covers the full range of student experiences.</p><p><b>Why Choose Cass Productions for Your Hampshire Education Promotional Video?</b></p><p data-start="3330" data-end="3737">Cass Productions brings extensive experience in working with schools, colleges and universities across the UK. Our team understands how to reach younger audiences through modern visuals, creative storytelling and technical innovation. Whether it’s FPV drone filming, motion graphics or sound design, we ensure every education promotional video is crafted to both inform and inspire.</p><p data-start="3330" data-end="3737">We offer a <span style="color: #22a89f;"><strong><a style="color: #22a89f;" href="https://cassproductions.co.uk/#about">full suite of services</a></strong></span>, from concept development and filming to editing and final delivery. We also support clients with guidance on video promotion strategy, helping maximise the reach and impact of your content.</p><ul><li aria-level="1">Promotional video</li><li aria-level="1">College recruitment video UK</li><li aria-level="1">Educational video production</li><li aria-level="1">Student recruitment film</li><li aria-level="1">Drone Filming</li></ul>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >CLIENT</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Itchen College</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >TASK</p></div>				</div>
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									<p><span style="color: #000000;"><strong>Education Promo</strong></span></p>								</div>
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					<div class="pix-el-text w-100 text-left " ><p class="text-20 resp-option text-heading-default text-left font-weight-bold secondary-font" >WEBSITE</p></div>				</div>
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									<p><a href="https://www.itchen.ac.uk/" target="_blank" rel="noopener"><strong><span style="color: #000000;">https://www.itchen.ac.uk/</span></strong></a></p>								</div>
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		<p>The post <a rel="nofollow" href="https://cassproductions.co.uk/portfolio-item/education-promotional-video">Itchen College Promo Video</a> appeared first on <a rel="nofollow" href="https://cassproductions.co.uk">Cass Productions</a>.</p>
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